I think we have a new usability standard. The above YouTube clip shows a 2-year-old girl named Anna very fluently flipping through modes on the iPhone before heading to the YouTube tab to watch a favored Coldplay video. Apple’s current ad campaign is working just fine for the time-being, but when they want to go for the jugular, they should call this family up.
Anyone else still have goosebumps?
Via Digg.
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
