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Apple Ditching Macworld in Favor of CES?

Apple is ditching MacWorld to instead exhibit at CES next year instead, according to one source.

The source, citing “friends who work at Apple,” insisted the company is ditching MacWorld because it will “go large” at CES, which typically runs concurrently with MacWorld in early January.

The International Consumer Electronics Show, or CES, is the big annual gathering ot the consumer electronics industry. Held in Las Vegas over several days, it attracts more than 2,700 companies from all over the world, including technology giants like Microsoft, Sony and Nintendo.

Apple has never had a presence at the show, exhibiting at MacWorld instead. In 2007, Steve Jobs managed to eclipse CES by unveiling the iPhone at MacWorld, but typically the technology press prefers CES, which has more companies and therefore more news.

If Apple were to be a presence at CES — with Steve Jobs possibly giving a keynote speech — it would no longer have to compete with CES for press attention.

In addition, Apple is now more of a consumer electronics company now than a computer company, making CES a much better fit than MacWorld, the source said.

The source insisted his information was solid, not just speculation.

“It’s a done deal,” he said.

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About the author

Ed Sutherland

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36 comments

    Is it acceptable journalism now to base a story on what a friend of a friend has to say?

    [...] Apple Ditching MacWorld in Favor of CES?: “ [...]

    This is ridiculous.
    Have you forgotten why Apple quit MacWorld in the first place?

    Makes sense.

    [...] 8, 2009 No chance in hell. Posted by Mike Contaxis Filed in [...]

    [...] 8, 2009 Never. Posted by Mike Contaxis Filed in [...]

    makes NO sense whatsoever. why leave one show so they can control the release of their products more tightly, only to replace it with another show at the same time of year?

    not to mention, at CES they wouldn’t be the belle of the ball.

    [...] Cult of Mac skriver man i alla fall bland annat följande: “The source, citing “friends who work at [...]

    CES would certainly be a motivation for Apple to drop MacWorld. It is one that I had not considered… thanks for your article.

    Seems unlikely, but who knows. CES is trending downhill. How much longer will it last?

    [...] reports circulated many Macworld vendors might ditch the show for rival CES, IDG said it will provide price breaks to ensure companies stay put and [...]

    [...] source de Cult of Mac affirme qu’Apple prendra le large en direction du CES l’an prochain, en remplacement de [...]

    [...] Cult of Mac’s source says that Apple will “go large” at CES next year, replacing Macworld. Wait, [...]

    [...] salacious rumor (originating at Cult of Mac) making the rounds here in San Francisco is that Apple will be exhibiting at the International [...]

    Please Ed, it’s Macworld, not MacWorld.

    Here’s some Apple trivia for you……. Apple did exhibit at CES, in January 1979, and maybe 1980.

    As Apple’s northeast distributor, my team and I worked at the Apple booth (20 x 20), greeting Apple dealers and dealer candidates. Total Apple sales in 1978 - $7 million.

    [...] it will “go large” at CES, which typically runs concurrently with MacWorld in early January.read more | digg story タグ: apple au ical ie mac nds [...]

    [...] fuente en Cult of Mac afirma que Apple participará en el CES del año que viene, poco después de anunciar que Macworld [...]

    bovine feces. period. no way, no how, no chance. nostradamus’ predictions for the end of the world in 2012 are more likely than this. pure 100% bovine feces. and shenanigans on CoM for citing a “friend of a friend” as a source. proper journalism FTW. wait, oops, guess not.

    [...] day at large industry trade shows such as Macworld, and may be even more notable in the case that that other big consumer electronics event got into full swing a day ago, several hundred miles away in Las [...]

    [...] Cult of Mac, the blog vehicle of Inside Steve’s Brain author Leander Kahney, reports that Apple that will indeed exhibit at Computer Electonics Show (CES) 2010. “Look outside the window in any major metropolitan area: not only will you be assaulted with billboards hocking Apple goods, but you’ll see that seven out of ten people wearing headphones are rocking out with an iPod. Apple has managed to commandeer our attention and ingrain itself into our subconscious in a way perhaps no other company has. There is no escape; so what’s one more [Ed: Or, for that matter, one less] expo?”—PCWorld [...]

    [...] Apple to Crash the CES Party? - Macworld’s definitely out, but now it looks like Apple might be eyeing up the fair maiden CES. That’s according to a source telling tales to Cult of Mac. CES does garner more press when Apple isn’t dropping huge bombs like the iPhone. [...]

    [...] of Mac is also reporting on this story as [...]

    [...] reports that the news is true, corroborating a rumor story published by Ed Sutherland of the Cult of Mac. CES officials were said to have informed some exhibitors about the matter before the start of this [...]

    [...] post about Steve Jobs’ health and the end of MacWorld, it seems a rumour is spreading that Apple may in fact appear at CES: Apple is ditching MacWorld to instead exhibit at CES next year instead, according to one [...]

    i don’t like the idea of mac going more mainstream to the point of combining ces and mixing what that crowd….apple is its own thin, not to be easily mixed with other electronics of lower standards

    [...] web has been on fire with rumors that Apple might possibly attend CES in 2010. Cult of Mac and Apple Insider both claim to have inside scoops, and there is even word from CEA that there will [...]

    [...] Eine Teilnahme des Unternehmens an der CES ist trotz anders lautender Vermutungen etwa auf Cult of Mac und auf AppleInsider eher unwahrscheinlich. Nach Auskunft von Apple hat die Bedeutung von [...]

    [...] [Via Cult of Mac] please wait…Rating: 0.0/10 (0 votes cast) [...]

    [...] es für Apple bald “Las Vegas statt San Francisco”? Cultofmac behauptet: Ja. Laut einer Quelle, die sich auf “Freunde, die bei Apple arbeiten” [...]

    [...] muchas ocasiones por el hype generado en las Keynote y quizá lo vuelvan a hacer pues AppleInsider y Cult of Mac aseguran haber recibido el rumor de que Apple estaría presente en el CES 2010, inaugurando la [...]

    [...] Expo “is a done deal,” AppleInsider reported Monday, confirming last week’s Cult of Mac story breaking the [...]

    [...] Cult of Mac’s source says that Apple will “go large” at CES next year, replacing Macworld. Wait, [...]

    [...] ocasiones por el hype generado en las Keynote y, quizá lo vuelvan a hacer, pues AppleInsider y Cult of Mac aseguran haber recibido el rumor de que Apple estaría presente en el CES 2010, inaugurando la [...]

    [...] seemed to miss this one earlier, but rumors were strong that Apple would be camping at CES from 2010 after deciding to take a exit from Macworld. While the [...]

    [...] swirled during this year’s show that Apple itself might be moving next year to the larger, far more ambitious International [...]