Apple Ditching Macworld in Favor of CES?
11:07 am, January 8th, 2009, Ed Sutherland
Apple is ditching MacWorld to instead exhibit at CES next year instead, according to one source.
The source, citing “friends who work at Apple,” insisted the company is ditching MacWorld because it will “go large” at CES, which typically runs concurrently with MacWorld in early January.
The International Consumer Electronics Show, or CES, is the big annual gathering ot the consumer electronics industry. Held in Las Vegas over several days, it attracts more than 2,700 companies from all over the world, including technology giants like Microsoft, Sony and Nintendo.
Apple has never had a presence at the show, exhibiting at MacWorld instead. In 2007, Steve Jobs managed to eclipse CES by unveiling the iPhone at MacWorld, but typically the technology press prefers CES, which has more companies and therefore more news.
If Apple were to be a presence at CES — with Steve Jobs possibly giving a keynote speech — it would no longer have to compete with CES for press attention.
In addition, Apple is now more of a consumer electronics company now than a computer company, making CES a much better fit than MacWorld, the source said.
The source insisted his information was solid, not just speculation.
“It’s a done deal,” he said.
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Posted by Ed Sutherland in News, Top stories | Comment on this article






Is it acceptable journalism now to base a story on what a friend of a friend has to say?
Daniel D., on January 8th, 2009 at 12:05 pm
[...] Apple Ditching MacWorld in Favor of CES?: “ [...]
Apple Ditching MacWorld in Favor of CES? | Michaels Blog, on January 8th, 2009 at 12:15 pm
This is ridiculous.
Have you forgotten why Apple quit MacWorld in the first place?
Simmerl, on January 8th, 2009 at 2:04 pm
Makes sense.
Sebhelyesfarku, on January 8th, 2009 at 2:10 pm
[...] 8, 2009 No chance in hell. Posted by Mike Contaxis Filed in [...]
Apple to Exhibit at CES? « Mac Soda, on January 8th, 2009 at 3:11 pm
[...] 8, 2009 Never. Posted by Mike Contaxis Filed in [...]
Apple to Exhibit at CES? « Mac Soda, on January 8th, 2009 at 3:11 pm
makes NO sense whatsoever. why leave one show so they can control the release of their products more tightly, only to replace it with another show at the same time of year?
not to mention, at CES they wouldn’t be the belle of the ball.
nic, on January 8th, 2009 at 3:21 pm
[...] Cult of Mac skriver man i alla fall bland annat följande: “The source, citing “friends who work at [...]
Rykte: Apple i framtiden på CES? | Tankar..., on January 8th, 2009 at 3:58 pm
CES would certainly be a motivation for Apple to drop MacWorld. It is one that I had not considered… thanks for your article.
Dave Hanks, on January 8th, 2009 at 7:07 pm
Seems unlikely, but who knows. CES is trending downhill. How much longer will it last?
John, on January 9th, 2009 at 1:50 am
[...] reports circulated many Macworld vendors might ditch the show for rival CES, IDG said it will provide price breaks to ensure companies stay put and [...]
Report: Macworld Expo Site May Move After 2010 | Cult of Mac, on January 9th, 2009 at 6:51 am
[...] source de Cult of Mac affirme qu’Apple prendra le large en direction du CES l’an prochain, en remplacement de [...]
Apple au CES l’an prochain ? - Gizmodo - Tant d'amour pour ces fabuleux nouveaux gadgets, c'est surnaturel., on January 9th, 2009 at 7:39 am
[...] Cult of Mac’s source says that Apple will “go large” at CES next year, replacing Macworld. Wait, [...]
Apple Going to CES Next Year, Source Says [Rumor] | Gigategy, on January 9th, 2009 at 8:06 am
[...] salacious rumor (originating at Cult of Mac) making the rounds here in San Francisco is that Apple will be exhibiting at the International [...]
The Apple Core mobile edition, on January 9th, 2009 at 9:59 am
Please Ed, it’s Macworld, not MacWorld.
Jon Seff, on January 9th, 2009 at 1:37 pm
Here’s some Apple trivia for you……. Apple did exhibit at CES, in January 1979, and maybe 1980.
As Apple’s northeast distributor, my team and I worked at the Apple booth (20 x 20), greeting Apple dealers and dealer candidates. Total Apple sales in 1978 - $7 million.
Bob Washburn, on January 9th, 2009 at 2:44 pm
[...] it will “go large” at CES, which typically runs concurrently with MacWorld in early January.read more | digg story タグ: apple au ical ie mac nds [...]
Apple Ditching Macworld in Favor of CES? — hibilog 2008, on January 9th, 2009 at 3:39 pm
[...] fuente en Cult of Mac afirma que Apple participará en el CES del año que viene, poco después de anunciar que Macworld [...]
Apple participará en CES el año que viene | Canal Apple, on January 9th, 2009 at 4:26 pm
bovine feces. period. no way, no how, no chance. nostradamus’ predictions for the end of the world in 2012 are more likely than this. pure 100% bovine feces. and shenanigans on CoM for citing a “friend of a friend” as a source. proper journalism FTW. wait, oops, guess not.
I. Sterling, on January 9th, 2009 at 4:42 pm
[...] day at large industry trade shows such as Macworld, and may be even more notable in the case that that other big consumer electronics event got into full swing a day ago, several hundred miles away in Las [...]
Macworld Remains a Vital Event for Many Exhibitors | Cult of Mac, on January 9th, 2009 at 4:50 pm
[...] Cult of Mac, the blog vehicle of Inside Steve’s Brain author Leander Kahney, reports that Apple that will indeed exhibit at Computer Electonics Show (CES) 2010. “Look outside the window in any major metropolitan area: not only will you be assaulted with billboards hocking Apple goods, but you’ll see that seven out of ten people wearing headphones are rocking out with an iPod. Apple has managed to commandeer our attention and ingrain itself into our subconscious in a way perhaps no other company has. There is no escape; so what’s one more [Ed: Or, for that matter, one less] expo?”—PCWorld [...]
‘It’s a done deal:’ Apple ditching Macworld for CES in 2010 - MAC.BLORGE, on January 9th, 2009 at 6:06 pm
[...] Apple to Crash the CES Party? - Macworld’s definitely out, but now it looks like Apple might be eyeing up the fair maiden CES. That’s according to a source telling tales to Cult of Mac. CES does garner more press when Apple isn’t dropping huge bombs like the iPhone. [...]
Daily Apple: Multi-Core iPhone, Windows 7, Box Set, Bottles - TheAppleBlog, on January 9th, 2009 at 6:09 pm
[...] of Mac is also reporting on this story as [...]
Apple going to CES next year?, on January 9th, 2009 at 8:17 pm
[...] reports that the news is true, corroborating a rumor story published by Ed Sutherland of the Cult of Mac. CES officials were said to have informed some exhibitors about the matter before the start of this [...]
Apple Plans To Attend CES In 2010 [Rumor] | MyTriniPhone.com, on January 9th, 2009 at 9:54 pm
[...] post about Steve Jobs’ health and the end of MacWorld, it seems a rumour is spreading that Apple may in fact appear at CES: Apple is ditching MacWorld to instead exhibit at CES next year instead, according to one [...]
Rubenerd Blog » So Apple isn’t giving up trade shows?, on January 10th, 2009 at 12:44 am
i don’t like the idea of mac going more mainstream to the point of combining ces and mixing what that crowd….apple is its own thin, not to be easily mixed with other electronics of lower standards
Fio, on January 10th, 2009 at 7:37 pm
[...] web has been on fire with rumors that Apple might possibly attend CES in 2010. Cult of Mac and Apple Insider both claim to have inside scoops, and there is even word from CEA that there will [...]
Is Apple trying to shed the “cult” with a move to CES? - Apple Gazette, on January 11th, 2009 at 10:51 pm
[...] Eine Teilnahme des Unternehmens an der CES ist trotz anders lautender Vermutungen etwa auf Cult of Mac und auf AppleInsider eher unwahrscheinlich. Nach Auskunft von Apple hat die Bedeutung von [...]
CES plant 2010 Ausstellerbereich fr Mac-Produkte - Business | ZDNet.de News, on January 12th, 2009 at 2:05 am
[...] [Via Cult of Mac] please wait…Rating: 0.0/10 (0 votes cast) [...]
O Weblog do Universo Apple | Apple irá participar na Consumer Electronics Show (CES) 2010., on January 12th, 2009 at 2:47 am
[...] es für Apple bald “Las Vegas statt San Francisco”? Cultofmac behauptet: Ja. Laut einer Quelle, die sich auf “Freunde, die bei Apple arbeiten” [...]
Tschüss Macworld, hallo CES: Gibt Apple die Messen doch nicht auf? » MACNOTES.DE, on January 12th, 2009 at 2:50 am
[...] muchas ocasiones por el hype generado en las Keynote y quizá lo vuelvan a hacer pues AppleInsider y Cult of Mac aseguran haber recibido el rumor de que Apple estaría presente en el CES 2010, inaugurando la [...]
¿Apple se cambia al CES? : Blogografia, on January 12th, 2009 at 3:01 am
[...] Expo “is a done deal,” AppleInsider reported Monday, confirming last week’s Cult of Mac story breaking the [...]
Report: Apple Move To CES ‘A Done Deal’ | Cult of Mac, on January 12th, 2009 at 7:26 am
[...] Cult of Mac’s source says that Apple will “go large” at CES next year, replacing Macworld. Wait, [...]
iModZone » Blog Archive » Apple Going to CES Next Year, Source Says, on January 13th, 2009 at 2:58 am
[...] ocasiones por el hype generado en las Keynote y, quizá lo vuelvan a hacer, pues AppleInsider y Cult of Mac aseguran haber recibido el rumor de que Apple estaría presente en el CES 2010, inaugurando la [...]
¿Apple se cambia al CES? | The Daily Mac, on January 13th, 2009 at 2:06 pm
[...] seemed to miss this one earlier, but rumors were strong that Apple would be camping at CES from 2010 after deciding to take a exit from Macworld. While the [...]
Rumor: Apple at CES from 2010? | iPhone Help !, on January 16th, 2009 at 4:09 am
[...] swirled during this year’s show that Apple itself might be moving next year to the larger, far more ambitious International [...]
25 Years of Mac: Whither Macworld Conference & Expo? | Cult of Mac, on January 24th, 2009 at 8:42 am