Apple Posts Highest Score Ever on Customer Satisfaction Index
2:04 am, August 19th, 2008, Lonnie Lazar
Apple, Inc. ranks first in customer satisfaction among its PC industry peers for the fifth year in a row, posting the highest score ever recorded in the American Customer Satisfaction Index. Apple’s 85 score is a full ten points higher than runner-up Dell, which joined Apple as the only computer companies in the University of Michigan survey to record increases over their 2007 scores.
Claes Fornell, a professor at the university and head of the ACSI, said, “we have never seen a gap between the leader and the rest of the pack this big,” but acknowledged Apple’s lead was likely affected by widespread disappointment with Windows Vista among HP-Compaq, Dell and Gateway consumers.
Apple’s score also does not reflect the customer service turmoil the company has tried to weather since launching iPhone 3G and MobileMe in July, problems Fornell expects will cause Apple’s score to level off in next year’s survey.
Via CNet
Posted by Lonnie Lazar in Apple, Customer Services, News |
[...] Cult of Mac sitesinde gördüğüm bir habere göre Amerika Müşteri Memnuniyeti Kuruluşunda (ASCI) bilgisayar firmaları arasında şimdiye kadar alınmış en yüksek puan olan 85 puana uygun görülmüş. Bu puan Apple‘ı en yakın takipçisi Dell‘in 10 puan önüne taşıyor. MobileMe servisinde yaşanan talihsiz olaylar, dünyada yanan iPod‘lar, yavaş çalışan 3G iPhone‘lara rağmen bu puana nasıl erişildiğini merak ediyorum. Sanırım ki problemlere karşı hızlı geridönüşeler ve çözüm üretebilme yeteneği müşteriyi memnun kılıyor. [...]
Müşteri memnuniyetinde 85 puan at Apple Faresi, on August 20th, 2008 at 5:00 am
[...] Via [Cult of Mac] [...]
Apple posts highest customer satisfaction rates ever - LiveAM - Your morning news 24/7, on August 20th, 2008 at 7:51 am