Apple’s Rising Influence in Business
Very interesting cover story in BusinessWeek about soaring demand for Macs inside of companies. In some ways, this is an inevitable outgrowth of the success of the iPod. Sales of the iPod goose home sales of Macs, and once you’ve got a Mac, you never want to work in Windows again. Writer Peter Burrows says it well:
But now the call is coming from mainstream users, people who may have started off with an iPod, then bought a Mac at home and no longer want a “Windows-by-day, Mac-by-night” existence.
This may be a sign of hope for all of us Mac users-in-exile. I work in an all-ThinkPad office, and dream of getting to live an all-Mac life. But since we’re consultants, we use the same machines that our clients do. What does that mean? Buy more Macs, corporate world! Then we can ditch Windows for good!







Like most Apple owners I also have a PC. I am not anti-PC but I am Pro Mac. I find myself using and doing more on the Mac. My Consulting practice is growing and I always carry and use my powerbook. I have noticed that resistance is no longer there when I set up the mac. I have been telling my clients that my mac will do anything a pc will do without the crash and pain. Business owners and bosses want results and if mac users continue to provide good results the mac foot hold will increase.
Jax Diamond, on May 2nd, 2008 at 9:35 am
I’m hoping I have enough testicular fortitude (to coin a phrase) to make a Mac a condition of employment for accepting a new position. And that I’m not putting the cart before the horse…
imajoebob, on May 2nd, 2008 at 3:32 pm
“inside of companies” – ouch!
Josh, on May 2nd, 2008 at 5:02 pm
[…] Pete’s post below got me thinking. Apple’s star is rising, and they absolutely are eroding the market-share of Windows. Every quarter this thing of ours becomes more and more mainstream, and it’s not impossible to imagine a time when the Mac will at least have a significant degree of parity with Windows. This raises a bigger question: would we ever want Apple to eclipse Microsoft? […]
Cult of Mac » Blog Archive » OpEd: Do we really want our Cult to go Mainstream?, on May 5th, 2008 at 1:34 pm