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Archive: Macworld

Barbarians at the Gate

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Photo by MrHappy via flickr

For years, one of the more compelling arguments in the debate between PC and Mac users held that Macs are more secure. With hackers worldwide dreaming up viruses and Trojan horse programs designed to crash hard drives and compromise personal data, Microsoft and security software manufacturers struggled to keep PC users safe by constantly releasing software updates and security patches for Windows operating systems.

Mac users surfed happily along the Internet’s boundless realms, content in the knowledge that Apple’s tiny OS market share was little incentive for hackers and malicious social engineers. As the universe of Mac users continues to grow, however, that sense of security may begin to prove false. Read the rest of this entry »

“Just One More Thing…” Timeline

With WWDC on the horizon, and keynote fever ramping up, we thought it might be nice to take a stroll down memory lane. The “One More Thing” timeline below covers every Stevenote we could find, focusing on the “Just One More Thing…” product announcement, with video clips for most of them.

Of course if we got anything wrong, or if you have additions, or clips we don’t have, please let us know in the comments, and we’ll get them added — Enjoy!


MacBook Air: The Laptop As Fashion Accessory

Picture: Malabooboo


The tech press is missing the boat with the MacBook Air.

All the grumbling about the price, the absence of an optical drive, the irreplaceable battery, shows that the technical minded misunderstand the machine.

Of course it’s not practical, it’s a fashion computer.

But it seems the target audience — fashionistas — are taking note. A quick Google shows that fashion blogs are raving about the Air.

Coquette, a blog about ‘digital fashion and style by natalie zee drieu, raves about the Air’s potential as an accessory: “This little thing is ready to tote around in your Balenciaga or Gucci bag,” it says. “I’m so getting one!!!!!”

Judging from the comments on those blogs, lots of their readers are bonkers for it too.

Compared to a $1,800 Prada handbag, the MacBook Air is a steal.

Expect long lines at the NYC Soho and Meatpacking stores.

Via Carl Howe at Blackfriars: The MacBook Air is an ideal product — in the right market

Macworld Shocker — Is There a MacBook Air Backlash Brewing?

It looks like there’s a mini backlash brewing against the beautiful but pricey MacBook Air — online at least.

Over at MacRumors, a “first impressions” gallery of the new sub-notebook is drawing far more negative reader comments than positive ones.

Yes, Mac fans like the Air’s thin profile, but there’s a lot of bitching about its limitations — the price, soldered ram, non-replaceable battery, and paying extra for an ethernet port or DVD drive.

“It’s an expensive, disposable toy,” says one MacRumors reader.

Got Macworld Stories? Wired.com Wants Them

Shawn King and Lesa Snider

If anyone is planning to get married at Macworld this year (like Shawn and Lesa King last year), we’d like to hear your story for Wired.com.

Ditto if you are flying in from New Zealand to attend — or any other far-flung place.

We’d also like to hear from anyone who’s taking their work vacation to attend Macworld.

Please contact Wired.com reporter Jenna Wortham or send an email to me — leander@wired.com.

Macworld 2008 Will Put “Something in the Air” [Macworld Predictions]

Apple Macworld1

Our pals over at Wired Gadget Lab point us toward these humongous banners that Apple has positioned throughout Moscone Center for this year’s Macworld, reading “There’s something in the air.” (They’ll be live-blogging Tuesday — check it out!)

As you might expect, this has led to rampant speculation around the Internets, including the idea that Apple’s new ultra-light and -thin MacBook would adopt the surname “Air,” an idea popularized by the occasionally reliable and occasionally crazy 9to5Mac and MacRumors.

Everyone agrees, however, that this probably has something to do with wireless networking, either the arrival of WiMax on the Mac platform, or (more likely) the availability of HSDPA (3G) networks for new iPhones, true mobile broadband at last. I think the latter is much more likely, if only because the most enthusiastic proponent of WiMax is Motorola, and Steve Jobs absolutely hates Motorola.

After going back and forth, I’m making a very conservative forecast for this year’s Macworld. We’ll see Penryn-based MacBook Pros for sure, maybe Penryn MacBooks (could wait until February), Penryn iMacs, an announcement of new iPhones with more data and 3G (for delivery in the spring), and a thin-and-light MacBook Pro. But nothing with SSD, no multitouch for Mac, and no tabletMac. I think Apple has so many incremental upgrades to perform this time out that there won’t be much room for a huge, earth-shattering kaboom like last time around. I’m certainly hoping to be proven wrong, though.

Free Beer at the Gizmodo/Ars Party on the Night Before Macworld

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My two favorite tech news sites — Gizmodo and Ars Technica — are hosting a pre-keynote party in San Francisco on Monday night (the 14th) at Harlot, 46 Minna Street. 8-11.30pm.

Giz editor Brian Lam is promising to buy everyone a beer, and there’s schwag (likely shite) for early birds. I’ll be there, and so apparently will Dan Lyons, aka Fake Steve.

Here’s a handy map to the bar.

UPDATE: I just discovered that the free schwag are copies of my books. Ooops.

Keynote Prediction Contest

 Certificate

Insanely Great Tees, a Mac-oriented t-shirt manufacturer, is running a Macworld predictions contest.

Correctly predict what Steve Jobs will announce at Macworld, and you could win an insanely great t-sirt. Prizes also for the funniest entry and the most creative.

But the site warns: “If your predictions are too accurate, expect to hear from some friendly Californian lawyers.”

Apple and Jay-Z Forming Record Label? Crazy Rumor With A Hint of Truth

Jayapple

Certain rumor-mongers (Boy Genius Report, specifically) today made the prospect of an online-only record label owned by Apple and headed by Jay-Z the hot rumor for this year’s MacWorld. After all, Jay-Z just quit as president of Def Jam — he must be going to work for Apple.

Don’t believe the hype. Jay’s tenure at Def Jam was far from an overwhelming success, and he starred in an HP commercial. That alone would give Apple pause in most cases. Secondly, I don’t see what Apple gains by sharing their venture with Jay as the executive in charge. The company would be much better served following the cue of Starbucks and launching a label with high-profile, established artists making new, high-margin recordings under tight distribution. And, on that level, the source of this rumor becomes a bit more clear. I do believe it’s possible that Apple might launch a record label — they got clearance from the last deal with Apple Corps, if I recall correctly. It might even be iTunes-only. But if Jay-Z’s involved, it’s for a recording contract — not as business leader. Then again, “launching” a label could easily mean putting out the first album…

Via BGR.

Apple Launches iPod Touch, Classic, video nanos

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At San Francisco’s Moscone Center West, Apple CEO Steve Jobs today met every bit of speculation that fans of the iPod had thrown in his direction in the week leading up — and then some.

The biggest news of the day is the iPod Touch, a virtual twin of the iPhone that eschews phone features and ramps up the multitouch multimedia features. The Touch carries a 3.5 inch screen on a body only 8 mm thick — even thinner than the iPhone. The device has 8 or 16 GB of storage and will sell for $299 or $399.

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In a very surprising move, however, the device keeps the iPhone’s WiFi antenna and Safari web browser. It offers almost the full capabilities of an iPhone without the need for an AT&T account. In all likelihood, VoIP calling could be enabled with a microphone accessory, making this a true phone replacement for the adventurous. I had thrown this out as a possibility last week and dismissed it as cannibalizing iPhone sales too much. This is one gutsy move by Apple.

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The device can even purchase songs and videos directly from a new WiFi-based iTunes Store that will now also be available to iPhone users. Anything purchased from the store syncs back to users’ computers. All content costs the same as it does on the full store, and everything available through the traditional iTunes store can be purchased from the WiFi store. Perhaps most bafflingly, Apple has a new partnership with Starbucks that will allow iPhone and iPod Touch users to press a fifth button in Starbucks stores to find out which song is playing in the store and instantly download it to their device if they like it. Users can see the last 10 Starbucks songs. Starbucks chairman Howard Schultz joined Jobs on stage for the announcement. Wifi iTunes Store connectivity is free at Starbucks — but not to the wider Internet, which will require a T-Mobile Hotspot account.

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Jobs also announced the iPod classic, a revamp of the original iPod in a metal case at 80 GB and 160 GB, selling for $249 and $349 for those with bigger storage demands; oddly squat video iPod nanos at 4 and 8 GB for $149 and $199; color iPod shuffles at 1 GB in a (product) RED configuraiton; and 99-cent ringtones for iPhone.

All images via GadgetLab

False Alarm: Same Directors Behind Apple Intel Ad/Music Video

Apple Intel chip ad

There’s a simple explantion why Apple’s new cleanroom ad looks just like a music video for The Postal Service: they were both made by the same people.

Sarah Moody of Sub Pop Records, The Postal Service’s Seattle record company, writes:

“… the Apple commercial is indeed very similar, it wasn’t licensed in any form, and was made by the same directors as the Postal Service video. We weren’t alerted to the fact that it existed until the day it came out.”

Moody didn’t say, but The PS’s Such Great Heights video was made by directing duo Josh Melnick and Xander Charity, whose working name is Josh & Xander.

Apple’s ad agency, TBWA\Chiat\Day, didn’t respond to a request for comment.

Mac Hajj: The Typical Experience

Jonas Hallen and friends at Apple

After my story last week about pilgrimages to Apple’s HQ, Mac loyalist Jonas Hallen wrote to tell of his all-too-common experience of visiting the mothership.

He writes:

“In March 2002 Alexander Ruas (Sweden), Jesse McBride (U.S) and I (Sweden) did our Haij to Infinite Loop 1. We took our picture and seconds later a security guard sent us off the premises. We didn’t feel too bad about it, though. Apple has never been ’service-minded’ in the common sense, and a part of being a Mac Geek is living through the company’s lack of commitment, disinterest and sheer abuse of it’s most loyal fan base.”

Jonas Hallen and friends asked to leave

He added:

If Apple decided to open Infinite Loop to visitors or even arrange for a museum, it would be a flagrant breach of tradition and I would then feel obliged to follow the wise words of Groucho Marx:

‘I don’t care to belong to a club that accepts people like me as members.’”

A Wedding Made at Macworld — The Photos

Shawn King and Lesa Snider

“Being a guy and having a wedding is easy,” Internet radio host Shawn King told AppleXnet after his wedding here at Macworld. “I just have to show up wearing pants and say, ‘I do.’”

Shawn and Lesa Snider tied the knot on Thursday night in a wedding planned around Macworld (see below).

The ceremony was perfomed onstage at the Great American Music Hall. Mac author Andy Ihnatko officiated, and New York Times columnist David Pogue gave away the bride. Here’s Pogue toasting the happy couple.

Combining matrimony with marketing, the ceremony was followed by a party to promote Shawn’s Your Mac Life Internet radio show, paid for by long-time sponsor Griffin Technology and others.

The Music Hall — a grand Victorian pile — was really filling up as we left at about 10PM. As we departed, we were given a party favor — a plastic travel mug festooned with the sponsors’ logos.

Photo courtesy of Trent Lapinski at AppleXNet, who has more.

Update. YML cohost Jay Curtis has more pix and a video of the ceremony, which Curtis says includes “the uber-techie closing speech by Andy Inhatko.”

A Totally Macworld Wedding

Shawn King

Shawn King, host of the Your Mac Life internet radio show, is getting married on Thursday evening in a totally Macworld wedding.

Shawn met his bride, Lesa Snider, three years ago at Macworld. He proposed to her last year — at Macworld.

And when the couple were trying to decide the most convenient place in the country for all their friends to meet, they realized it had to be — Macworld.

The couple are getting married after the show closes at San Francisco’s Great American Music Hall.

Mac author Andy Ihnatko is performing the ceremony. David Pogue, former Macworld columnist now with the New York Times, is giving away the bride. And Chris Breen, also a Mac writer, is playing the piano.

Lesa is chief evangelist at iStockphoto.com. The couple live in Nashville, but Shawn’s family is in Canada and Lesa’s in Texas.

“Every place we mentioned, we thought it would be tough to get them there, and then we realized, ‘Wait a minute, they’ll all be Expo,’” said King, laughing.

“We met here at Macworld Expo three years ago,” he said. “We had a long distance relationship. I asked her to marry me here at the show.”

The civil ceremony will be performed by Ihnatko, who earlier in the week went to San Francisco City Hall to became a deputy marriage commissioner in the State of California, which allows him to perform only one wedding, King said.

After the ceremony, Shawn is throwing a shindig at the Great American Music Hall to promote his radio show.

The party is underwritten by Griffin Technology, Shawn’s long-time sponsor, and when company founder Paul Griffin found out about the civil ceremony beforehand, he jokingly asked Shawn: “Am I paying for your reception?”

About the writers

Leander Kahney
Pete Mortensen | Craig Grannell | Leigh McMullen

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The New York Times bestseller, Inside Steve's Brain tells how Steve Jobs made Apple great again. USA TODAY -- A rich, essential read to get inside Jobs' head and discover what makes Apple insanely great.

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