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The latest Apple news, opinion and analysis posts from Cult of Mac writers.

Read Cult of Mac’s latest posts on News:

How Apple’s Visual Intelligence could change everything

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iPhone 16 using Visual Intelligence
The iPhone's Visual Intelligence feature is a sign of things to come.
Photo: Apple

Apple CEO Tim Cook has a well-established habit of dropping subtle hints about where the company is headed. This time, the dropped breadcrumbs all point toward Visual Intelligence. And the impression they leave is of a company preparing to reshape how humans interact with the world around them.

iPhone 18 Pro might double down on bold colors

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An iPhone 17 Pro in Cosmic Orange, on a desk surrounded by objects with orange accents
The iPhone 17 Pro finally brings some chromatic excitement, and extremely pro features to the lineup.
Photo: Ian Fuchs/Cult of Mac

Following the success of the cosmic orange iPhone 17 Pro, Apple reportedly plans to unveil the iPhone 18 Pro in a deep red color. It will seemingly be the new flagship color for 2026 Pro iPhones. 

The company may also be testing similar hues internally.

What to expect at the ‘special Apple Experience’ [Cult of Mac podcast No. 8]

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Image of layered yellow and green Apple logo, with the Cult of Mac podcast logo
Apple's March 4 event sounds unusual (and clever).
Image: Cult of Mac

This week on the Cult of Mac podcast: The “special Apple Experience” planned for March 4 doesn’t sound like a typical Apple event. What could it be? And what new hardware will we see?

It definitely doesn’t look like Apple CEO Tim Cook will be hitting us with his standard “good mooooorning” … we go over the possibilities.

Also on the Cult of Mac podcast:

  • Apple is ramping up its AI efforts with three interesting new products: smart glasses, a pendant/pin and AirPods with earcams. The devices all have one thing in common — and we should see at least one of them later this year!
  • While iOS 26.3 was a total snoozefest, the first beta of iOS 26.4 brings some exciting new features.
  • We try to wrap our minds around the strangest MacBook Air setup we’ve ever seen.
  • And finally, Griffin gives us the scoop on an excellent, affordable iPhone game controller he reviewed.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Supreme Court kills Trump tariffs — what it means for Apple

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Image of Supreme Court Building with a black Apple logo overlaid, used to illustrate a story about a Supreme Court kills Trump tariffs — what it means for Apple
The Supreme Court made a ruling that will save Apple billions.
Image: Pexels/Cult of Mac

The Supreme Court ruled Friday that President Donald Trump does not have the authority to impose tariffs on imports coming into the United States from virtually every country. This could ease costs for U.S. companies that rely heavily on overseas manufacturing, including Apple.

In the months since Trump began broadly imposing tariffs, Apple paid billions in these import taxes. And it rearranged its supply chain to move some product assembly away from China, the country that the president made the primary focus of his tariff policy.

How iPhone satellite SOS helped save skiers in deadly avalanche

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iPhone satellite SOS helped save skiers
The avalanche proved devastating, but Emergency SOS via satellite helped ensure rescue for suvivors.
Photo: Apple

Six survivors of a deadly backcountry avalanche near Lake Tahoe in California this week communicated with emergency responders through an iPhone’s Emergency SOS via satellite feature to help ensure their rescue, according to reports. It helped safeguard their lives, though nine others were killed in the tragedy. 

An affordable MacBook? Here’s what the rumors say.

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Budget MacBook might come in yellow, green or blue aluminum casings.
The much-anticipated budget MacBook might come in yellow, green or blue aluminum casings.
AI image: ChatGPT/Cult of Mac

The first ever entry-level MacBook could hit the market soon, with a budget price that could attract a huge new audience to macOS notebooks.

Could there be a lower-cost MacBook in your future? Here’s what the rumors reveal about its specs.

MLS kicks off 2026 season on Apple TV with new features and World Cup spotlight

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MLS kicks off 2026 season on Apple TV
Opening weekend matches are all free to Apple TV subscribers.
Photo: Apple

Major League Soccer’s 31st season gets underway Saturday, with all 30 clubs taking the pitch for MLS is Back weekend. And Apple TV subscribers will have a front-row seat to all of it, with all 13 matches available and no blackouts across more than 100 countries and regions, Apple said.

“All eyes are on North America this year as the MLS season kicks off this week and the World Cup approaches,” said Thomas Müller, Vancouver Whitecaps FC attacking midfielder and 2014 FIFA World Cup champion. I’m excited to begin my first full season in MLS, help the team build on what we started, and give fans everywhere the chance to follow our journey on Apple TV.”

Apple won’t make AirTag better at tracking thieves — here’s why

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AirTag stalking vs theft prevention
AirTag prioritizes privacy over theft prevention.
AI image: ChatGPT/Cult of Mac

Apple’s AirTag really frustrates some people. It’s a great way to find a missing set of keys, but Apple deliberately built in features to prevent the tracker tag from being used to locate stolen property.

Maybe you’ll be less irritated with those features when you realize that stalkers find those exact same features equally frustrating — for the opposite reason.

Apple revives Apple Music Connect (but fans can’t join)

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Apple revives Apple Music Connect
The new Apple Music Connect is for music industry people, not fans.
Photo: Apple

Apple just quietly relaunched Apple Music Connect, repurposing the name of its long-defunct social platform into something entirely different. Now it’s a centralized hub designed for record labels, music distributors and industry partners rather than fans.

Here’s a hopeful sign the M5 Mac Studio isn’t too far away

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Image showing Apple Studio Display (with with M5 Max and M5 Ultra logos on the screen) alongside a Mac Studio
Start getting excited about Mac Studios powered by M5 Max and M5 Ultra processors.
Image: Apple/Cult of Mac

Buying some configurations of the Mac Studio now means lengthy wait times. While that’s surely frustrating for those shopping for the powerful macOS desktop, this can be taken as a sign that it might be better to hold off on the purchase.

That’s because a new version is on the way.

Apple’s March 4 event may not be what you expect

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Apple March 4 event
Apple’s upcoming March 4 event may look very different from a traditional keynote.
AI image: ChatGPT

Apple will hold a “special Apple Experience” on Wednesday, March 4 — but the company might not announce new Macs or other products at the event.

Instead, Apple might announce the events earlier in the week in a series of press releases. The company apparently does not even intend to hold a keynote on March 4.

3 game-changing AI wearables Apple is rushing to launch

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Illustration of a man wearing Apple smart glasses, AirPods with cameras and an AI pendant, all rumored to be coming soon.
Apple's got an ambitious plan for new AI wearables.
Illustration: Midjourney/Cult of Mac

Apple is putting the pedal to the metal as it rushes to produce new types of AI-powered wearable devices. Three products — smart glasses, upgraded AirPods and an AirTag-size pendant — will rely on built-in cameras, the iPhone’s processing power and the upgraded Siri voice assistant to power new AI capabilities.

A new report, based on anonymous sources within the company, sheds light on what the devices will look like, what they will do, and when we can expect them.

Apple adds video experience to Apple Podcasts

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podcasts
HLS technology brings video podcasts that let users switch between watching and listening, move to a horizontal full display or download videos for offline viewing.
Photo: Apple

A major update to Apple Podcasts will introduce full video podcast support this spring using the company’s HTTP Live Streaming (HLS) technology, the iPhone giant said Monday.

The update promises a seamless experience for both viewers and podcast creators, with new tools for monetization and content distribution that Apple said will set a new standard for the medium.

“By bringing a category-leading video experience to Apple Podcasts, we’re putting creators in full control of their content and how they build their businesses, while making it easier than ever for audiences to listen to or watch podcasts,” said Eddy Cue, Apple SVP of Services.

macOS Tahoe 26.4 will add iPhone-style charging limit to MacBooks

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MacBook battery charge limit
You can soon limit your MacBook's maximum battery charge.
AI image: ChatGPT

With macOS Tahoe 26.4, Apple will finally bring a long-requested feature to Macs: a battery charge limiter. This will allow you to select the maximum charge level for your MacBook’s battery.

iPhones have offered a similar battery health feature for a few years now, making its absence on the Mac all the more noticeable.

Mac gamers are about to get a great new way to play PC games

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GameSir GameHub teaser: Mac access to Steam?
With GameSir GameHub, who needs a gaming PC?
Graphic: GameSir

GameSir is bringing its GameHub emulator to macOS, promising “your Mac is now a gaming PC.” The announcement should thrill Mac gamers, as it also promises to support for the Steam gaming platform.

If GameHub lives up to its potential, it could revolutionize Mac gaming by opening up access to large libraries of titles that are not currently playable on Apple computers.

Apple just announced its March event — here’s what could be coming

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Apple March event 2026 logo
An Apple March event is officially on!
Image: Apple

Apple on Monday announced a product-launch event scheduled for March 4, inviting select media to attend in person what it describes as a “special Apple Experience.” The invitation offers no details on what to expect, but the company is surely preparing to unveil new hardware as it pushes into the heart of its spring product cycle.

Numerous leaks and rumors point to a busy event. A new MacBook Pro, a new MacBook Air, an entirely new low-cost MacBook, the iPhone 17e, revamped iPads and possibly more could all be on the agenda.

This killer feature will make M5 MacBook Air a must-buy

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M5 MacBook Air Concept
Hold out for the newer, faster MacBook Air coming soon.
AI concept: ChatGPT/Cult of Mac

The most powerful MacBook Air ever is just weeks away. Apple is widely expected to be putting the finishing touches on a new model with the speedy M5 processor. The faster chip will be enough for shoppers to question whether they really need the MacBook Pro they have their eye on.

Consider the advantages of a MacBook Air, and why now is a terrible time to buy any Apple laptop.

iOS 27 may bring better battery life to your iPhone

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iOS 27 battery life
iOS 27 could focus on deeper AI integration while improving performance and battery life.
AI image: ChatGPT

For iOS 27, Apple reportedly has its priorities clear: deep AI integration and an under-the-hood cleanup for better performance and battery life. 

While iOS 26 was all about Liquid Glass design, it also came with a noticeable performance hit, especially on older iPhones. With iOS 27, Apple appears ready to make amends.

What slowdown? Apple says iOS 26 adoption is right on track.

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iOS 26 hero image
iPhone users are installing iOS 26 as the usual pace.
Image: Apple

Apple released its own figures showing that iOS 26 adoption tracks closely with previous releases, countering claims that this latest update is seeing an unusual slowdown.

iOS 26 has seen an unusual amount of criticism on social media, but it’s not stopping people from installing the new version.

Smarter Siri delayed … is that a good thing? [Cult of Mac podcast No. 7]

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Photo of a hand holding an iPhone using Siri, with the words,
At least Apple seems determined to get the smarter Siri right.
Image: Cult of Mac

This week on the Cult of Mac podcast: If you’ve been waiting with bated breath for Apple to finally deliver on its promise of a smarter Siri, it’s time to exhale. Then take a deep breath of disappointment.

Dashing our hopes, it sounds like Apple is delaying Siri’s AI-powered upgrade again! What does it mean? And will Apple ever get its Siri together? We discuss the latest rumors and ponder whether the delay might actually be a good thing.

Also on the Cult of Mac podcast:

  • The smarter Siri isn’t the only AI-powered project sucking wind at Apple. Cupertino reportedly pulled the plug on the AI health coach it had been working on.
  • A new rumor gives us a launch date for the high-end M5 MacBook Pros we’ve been waiting for.
  • Next-gen AirPods Pro reportedly will pack built-in cameras. But what will they actually do?
  • And finally, we discuss a multi-Mac setup with the most bizarre keyboard we’ve ever seen.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video live stream, embedded below.

Put the iPhone down: A Valentine’s Day plea against phubbing

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Put the iPhone down: A Valentine’s Day plea against phubbing
Stop phubbing the person you love!
AI image: ChatGPT/Cult of Mac

Valentine’s Day is supposed to be about connection. But every year, candlelit dinners across the country glow less from romance and more from the light of an iPhone screen. There’s even a word for it: “phubbing” — snubbing someone in favor of your phone.

If there’s one night when iPhone users absolutely must resist the reflex to check notifications or Instagram, it’s February 14.

YouTube finally arrives on Vision Pro (was it worth the wait?)

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YouTube finally arrives on Vision Pro
Vision Pro headset owners can finally watch YouTube content on an official app from Google.
Photo: App Store

After two long years of waiting, Apple Vision Pro owners can finally watch YouTube the way it was meant to be experienced on a spatial computing headset. Google launched its official YouTube app for visionOS on Thursday, ending one of the most conspicuous app absences on Apple’s $3,499 mixed-reality device.