10 comments

I actually think the latest ones are brilliant - if you look at them with a different eye. Everyone keeps saying that they are still going after Vista hard. They aren’t. Watch all the new ones again. The message has subtly shifted undercurrent. They know Redmond is going to start a TV blitz, and they are anticipating that the borg is going to capitalize on the myth of how difficult it is to switch and appeal to people’s sense of fear of change.

Apple’s latest ads shift to focusing on how easy it is to switch.

You gotta look at this in the bigger strategic picture. IMHO.

Dizzle, on September 4th, 2008 at 2:46 am

sorry Pete, but I disagree. I don’t think they are running out of gas at all. in fact I think they are more important than ever. the last thing Apple needs is some cryptic catch phrase or a flashy trailer that leaves folks wondering what the movie is actually about. “get a mac” is short and sweet and to the point., which is something many in this time need.

and I agree Dizzle that they have, to a point, toned down the undercurrent. which is probably somewhat cause of the upcoming windows ads and somewhat cause the comments are true. folks are often unwilling to switch cause “it’s too hard to learn new software” or “it will take too long to move my files to a new computer”. both of which are things apple has set up to deal with and are part of why folks will pay the extra cost for their computer

charlituna, on September 4th, 2008 at 6:33 am

i still enjoy them. though i do think they should move away from it being the core ads for macs. every now and then would be great. but just like their products, they should innovate in their ad sense as well

peruchito, on September 4th, 2008 at 8:25 am

Have to agree, Pete. I’m tired of them, although, they were once really entertaining. I wonder how Apple’s advertising team feels. They have a pretty successful campaign to back up.

msloustcher, on September 4th, 2008 at 6:37 pm

The ads have gotten stale. Every I see one now, I groan and die a little inside.

The pizza box one had me laugh a bit though. I can’t remember the last one I actually enjoyed. It’s just gone on too long.

Zhizn, on September 4th, 2008 at 7:47 pm

i just saw the new windows (jerry & bill) ad… i think we can ride the mac vs pc for a bit longer hahaha

peruchito, on September 5th, 2008 at 8:15 am

[...] ‘Get a Mac’ is Running Out of Gas [CoM] [...]

That I’m a Mac ad campaign: is it a soap opera that will never go away? | MostReviews.com, on September 5th, 2008 at 8:25 am

[...] Pete Mortensen over at the Cult of Mac recently wrote an excellent article about how the “Get A Mac” ads have run their course. I enjoy a chuckle as much as the next guy, but it’s getting a little stale. What else is rotten in the state of cupertino? iPod updates. Or should I say Zune clone renderings that have made my stomach turn a little bit. [...]

We don't need another iPod model, do we? | Macgasm, on September 7th, 2008 at 5:01 am

there is something else to consider. the actors contracts. these two guys were signed up for a certain length gig with very likely a set number of spots. and they almost certainly have a play or pay in the contract. which means they get their money no matter what.

no company is going to pay them for ads that aren’t produced. and if they produce them, why wouldn’t they air them. yes apple is also doing their guided tour ads of things like the iphone and will likely do more but it will be overlapping with ‘i’m a mac’ until they run out of steam on those contracts.

charlituna, on September 7th, 2008 at 10:46 am

Pete. i agree. the campaign is getting old. that music drives me nuts.

testuser, on September 7th, 2008 at 6:13 pm