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‘Get a PC’ Ads Coming Soon?

7:46 pm, May 26th, 2008, Leigh McMullen

bogusky-flames.jpg

Original Photo: Brian Smith/Corbis Outline, Modifications: Leigh McMullen

UPDATE: I certainly got my facts messed up on this one. CP+B was not behind the “Get a Mac” commercials. There was a paragraph in the middle of page one referencing them in the Fast Company article, and I mistakenly interpreted this as an attribution to CP+B.

So to Alex and everyone at CP+B sorry for the mis-characterization.

To our faithful readers: Sorry for not checking facts more closely.

Alex Bogusky, the creative genius behind Apple’s “Get a Mac” campaign, has switched sides in the brand war between Apple and Microsoft.

According to a Junecover story in Fast Company, Bogusky is going to work for Microsoft.

His marketing firm, Crispin Porter + Bogusky, once credited the power of Macintosh computers to it’s ability to compete against bigger companies.

Newly relocated to Boulder, Co., Bogusky sat with FC’s reporter to discuss how CP+B intends to instill some “cool” in the Borg.

While The Cult can certainly appreciate the allure of the intellectual and creative challenge this endeavor presents to Bogusky and his firm, we have to wonder if CP+B isn’t also trying to corporatize it’s own image a bid to collect more blue-chip clients.

Leaving us to wonder: is $300 million of Bill’s dollars worth your soul, Alex?

You can read all about it in Fast Company on newsstands this month, or online here.

Posted by Leigh McMullen in Advertising, Media |

13 comments

    I applied to work at the Boulder, CO branch and have a friend who just relocated from the Miami office there!

    Pretty cool company, but they never hired me!

    Joe, on May 26th, 2008 at 8:14 pm

    I thought TBWA\Chiat\Day did the “Get a Mac” ads

    Garrett, on May 26th, 2008 at 10:15 pm

    You have the facts all mixed up, man. Alex Bogusky WAS NOT involved in the “Get a Mac” Campaign at all. That campaign was done at TBWA MediaLabs. That article only states that he’s been a long time user of apple stuff.

    June, on May 27th, 2008 at 12:04 am

    I can’t find any references that say Bogusky ever did any work on Apple’s ad campaigns. I found some that say he worked WITH Macs but not on any campaign.

    Greg, on May 27th, 2008 at 4:29 am

    Will Microsoft ever generate an original thought or idea?

    Richard, on May 27th, 2008 at 5:53 am

    the creative brain behind the apple ads is Jason Sperling in Media Arts Lab, not Alex Bogusky. Apple has never been a CP+B client before.

    crispinitis, on May 27th, 2008 at 6:53 am

    “Alex Bogusky, the creative genius behind Apple’s “Get a Mac” campaign,..”

    Who-tha? What-tha?

    Leander, as a founder of this blog and as the news editor at Wired.com, I would expect you to edit your authors’ work before allowing them to be posted.

    This is a blatant example of lazy writing as simple research would prove that Mr. Bogusky was not “the creative genius behind Apple’s ‘Get a Mac’ campaign”. I am baffled as to how this information could be gleaned by any other means but assumption. Or, maybe Mr. McMullen did not even read the article: “Chiat\Day has been making Apple’s ads for nearly 25 years…”

    Further, CP+B’s Microsoft win is old news from March. Magazines get a pass due to production leads and the need for the sit-down interview. But here on a blog, it must have been a slow day. Though… not slow enough to do some research, I suppose.

    - Bone

    Bone, on May 27th, 2008 at 7:03 am

    I certainly got my facts messed up on this one. CP+B was not behind the “Get a Mac” commercials. There was a paragraph in the middle of page one referencing them in the FastCompany article, and I mistakenly interpreted this as an attribution to CP+B.

    So to Alex and everyone at CP+B sorry for the mis-characterization.

    To our faithful readers: Sorry for not checking facts more closely.

    Mia culpa.

    Leigh McMullen, on May 27th, 2008 at 8:01 am

    Calling an ad man a ‘creative genius’ is also factually incorrect.

    Jarvis, on May 27th, 2008 at 12:07 pm

    My cousin works at cp+b and i always planned on working there eventually…but the cultist in me is now having second thoughts…

    Nick, on May 27th, 2008 at 1:28 pm

    @Jarvis: LOL. Very true it was hyperbole at best.

    Leigh McMullen, on May 27th, 2008 at 1:51 pm

    I love my PowerBook and don’t expect to buy anything but Apple again. However, Bill can buy my soul for a paltry ONE million bucks. For 300 I’ll tattoo his picture on my butt and name my kid Vista.

    But I’d allow Steve a counter offer.

    imajoebob, on May 28th, 2008 at 9:21 am

    @imajoebob: I agree I’d sell your soul for $1mm as well… what would my commission on that be, again? ;)

    Leigh McMullen, on May 28th, 2008 at 1:36 pm