Wu-Tang’s new album — Think Differently Music; Wu-Tang Meets Indie Culture — is the oddest homage to Apple I’ve ever seen in pop culture. It’s so cultish, it’s disturbing.
The title borrows Apple’s “Think Different” advertising slogan, and the cover image is Wu-Tang’s symbol remixed with Apple’s old rainbow-stripped logo.
At first, I thought it was phony — a fanboy mockup — the kind of desktop wallpaper you’d see at The Apple Collection. Perhaps it’s ironic, but I don’t think it is.
According to an Amazon reviewer: “Wu Tang Meets Indie Culture is a compilation album put together by Dreddy Kruger, an affiliate of the Wu Tang Clan and a part time rapper … The concept was bringing Wu Tang affiliated rappers/producers and the best of the hip hop underground together for some crazy collaberations (sic).”
A lot of rappers are big Apple fans. There are more shout-outs to Apple in hip-hop than any other music genre. The Coup’s “Me and Jesus the Pimp in a ’79 Granada Last Night,” for example, goes: “Microsoft muthufuckas let bygone be bygones / but since I’m Macintosh imma double-click your icon.” Gunshots.
Still, this is weirder than that. If anyone knows what’s going on here, please post an explanation in the comments. I’m pretty sure you guys know more than I do.
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