5 comments

Someone (AC Nielsen) needs to reconsider their methodology, Last I checked Product Placement (movie, book, video game…). There is NO way that Apple paid to have their product referred to as “douching up” anything.

Unless some nefarious marketeer paid to slime the iPod (or the writer has stock in Sansa), this doesn’t really qualify.

imajoebob, on October 24th, 2008 at 2:18 pm

Whoops. I think I overwrote my own message: [ Product Placement is paying to have your product used in a TV show (movie... ]

imajoebob, on October 24th, 2008 at 2:26 pm

actually sometimes companies will in fact allow negative placement. because even paired with an insult, it is showing the product. the point isn’t that Dean hates the Ipod, but that Sam loves it enough to jack it into the car. just like they didn’t mind when Sex and the City crashed a computer because the viewers could see how important the computer is to Carrie, how her world was destroyed when it crashed. and then got to see a new computer at the end. double placement.

charlituna, on October 26th, 2008 at 8:04 am

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iProduct Placement: “Sex & the City” iPhone Throwback | Cult of Mac, on December 17th, 2008 at 11:48 pm

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