80 comments

maybe just make the popup screen a bit bigger so we could better see the videos

kot, on June 5th, 2008 at 1:16 pm

lol thanks for making this!

Ian T, on June 5th, 2008 at 2:10 pm

Didn’t he also say that when he introduced Safari for Windows?

Marty, on June 5th, 2008 at 2:35 pm

Several of these are not “one more thing.”

nak, on June 5th, 2008 at 4:21 pm

I don’t think MacBook Air was introduced as just one more thing, was it? As I asked in the previous topic last week, I can’t remember the last time Jobs actually did the whole..”oh, and just one more thing” spiel.

MacBooker, on June 5th, 2008 at 5:58 pm

I thought Safari for Windows was introduced as “One More Thing”…

Marty, on June 5th, 2008 at 6:58 pm

MacBook Air was the only announcement so that can’t be “one more thing.” Leopard wasn’t a one more thing either (it was mentioned about a year prior to release, then Apple slowly let out various details of it up until release time). I also think the PPC to Intel switch was the only thing announced. I thought the iPod was introduced at its own event. And then you have four “one more things” (iPod shuffle, nano, Mac mini, iWork.) Clearly that’s not “one more thing” plus the shuffle and nano were introduced at different times anyway. I could be wrong about this, it’s just what my memory tells me. Might want to fact-check these “one more things.”

nak, on June 5th, 2008 at 7:55 pm

I intentionally took some liberties with “One more Thing” as Steve’s use of that exact phrasing has been somewhat inconsistent.

The timeline is meant to illustrate the anchor announcement at each of these events. In short: what big, new fancy thing was announced LAST in the Stevenote.

Leigh McMullen, on June 6th, 2008 at 6:43 am

Also, another example of taking liberties, you’ll note that some of these product announcements didn’t occur during WWDC or a Mac World. For example both the iMac and iPod were announced at events in Cupertino, for which no keynote actually occurred.

Leigh McMullen, on June 6th, 2008 at 6:47 am

[...] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!This is excellent: all the ‘one more thing’ announcements from Steve, and with videos!. Check it out! [...]

Cult of Mac show 'one more thing' timeline | theappleofmyi.com, on June 6th, 2008 at 12:15 pm

I would say private events announcing a product is a “one more thing.” Here’s one (two, three even) more things we couldn’t squeeze in to MW/WWDC.

SO with your more liberal classification of “one more thing” I would suggest that the iTunes Music Store belongs on this time line, and of course the event detailing iPhone OS 2.0 and iApp store.

nak, on June 6th, 2008 at 5:11 pm

This is completely wrong. The last 5 were not ‘One More Thing’s, neither were some of them the anchor of the keynote as you say in your excuse. The Mac Pro was NOT the anchor of the Keynote, Leopard was. The Air wasn’t really even the anchor of the keynote, it was evenly spread but you could argue that Movie Rentals was the real star of the show in terms of time devoted.

You’re also missing the iFund from March which was a ‘One More Thing’.

Lastly, if this isn’t actually the ‘One More Thing’s and just the focus of the keynotes, then why are you saying “The “One More Thing” timeline below covers every Stevenote we could find, focusing on the “Just One More Thing…” product announcement”!?

JakePT, on June 7th, 2008 at 3:37 am

Intel Switch Vid: http://au.youtube.com/watch?v=ghdTqnYnFyg

Tim Wilson, on June 7th, 2008 at 3:38 am

Video iPods! Surely! that was like the obvious one.

Cpbrown, on June 7th, 2008 at 3:53 am

[...] Cult of Mac has produced a cool time line graphic depicting a history of products that have been featured as Steve’s “one more [...]

seriouslytech » Blog Archive » One more thing: A history, on June 7th, 2008 at 4:02 am

[...] Mac OS X and the switch to Intel have all followed that simple phrase.The Cult of Mac has produced a cool time line graphic depicting a history of products that have been featured as Steve’s “one more thing.” From the iMac [...]

seriouslymac » Blog Archive » One more thing: A history, on June 7th, 2008 at 4:04 am

[...] Cult of Mac has produced a cool time line graphic depicting a history of products that have been featured as Steve’s “one more [...]

One more thing: A history, on June 7th, 2008 at 4:05 am

[...] Mac OS X and the switch to Intel have all followed that simple phrase.The Cult of Mac has produced a cool time line graphic depicting a history of products that have been featured as Steve’s “one more thing.” From the iMac [...]

One more thing: A history, on June 7th, 2008 at 7:00 am

great to see all these presentations again - I can’t believe how great the original iPod looked in the presentation and how good it still sounds & looks - love the design - it always gets fab comments when I take it out of the house…a tad heavier then the subsequent models but oh so cool!!
I used it last about a month ago - 4.5 hours battery life which isn’t too bad considering the workload it had in it’s first few years….and still with the original battery.
I have ten ipods in all - every new design except the touch - I didn’t really see the need for it at the time (too small a hard drive vs physical size) and couldn’t legally get an iPhone in Australia - not many sleeps to go until I do!!

“One More Thing” - you guys run a great website

Hamish, on June 7th, 2008 at 7:40 am

This list is really, really bad.

It might be called the “things Jobs introduced that weren’t followed by any other introduction in that particular keynote/event”.

A “one more thing…” list should be obvious: It should list items announced when preceded by Jobs actually saying, you know, that there is “one more thing…”

The MacBook Air does not apply, the original iBook does not apply, nor the original iPod, nor OS X, nor a lot of other stuff on the list.

What’s really funny is that the 17-inch PowerBook is on the list but does NOT belong there, yet the 12-inch PowerBook is not on the list and DOES belong there. (Regarding the latter, Jobs not only said there’s one more thing, he then showed a new slide to say it’s one more _small_ thing.)

Tom, on June 7th, 2008 at 10:27 am

In response to your request above, I’ve just uploaded the “One More Thing” introduction of the iPod Shuffle from January 2005 for you (sorry for the poor quality):

http://www.youtube.com/watch?v=x9Uh-iFLFSo

(Your video from January 2005 is of the Mac Mini, but strictly speaking that wasn’t the “One More Thing” in that Keynote.)

Keith, on June 7th, 2008 at 12:18 pm

[...] in so ziemlich jeder Newsquelle verlinkt wurde, was sich allerdings schnell geändert hat. Die Zeitachse auf Cult of Mac kann ich jedem nur zu Herzen legen. Man bekommt nicht nur einen Eindruck, in welcher Reihenfolge [...]

» Cult of Mac präsentiert “Just One More Thing…” Zeitachse « Macinme Archiv, on June 7th, 2008 at 1:28 pm

[...] Mac OS X and the switch to Intel have all followed that simple phrase.The Cult of Mac has produced a cool time line graphic depicting a history of products that have been featured as Steve’s “one more thing.” From the iMac [...]

One more thing: A history | MacBlogs.net, on June 7th, 2008 at 1:45 pm

@JakePT: you’re right, I’m totally wrong, iTunes Movie rentals *IS* a much more significant announcement than the Macbook Air.
/sarcasm

Leigh McMullen, on June 7th, 2008 at 1:49 pm

@Leigh: Fun to see this list! I heard of it via Gizmodo. I thought the “NOTHING ANNOUNCED!!!” was a nice touch.

I also wanted to share some seriously awesome compilation videos of Steve Jobs + Apple. Check ‘em out:

» http://youtube.com/user/rmoisescot

Everything from a tour of an early Apple Store to Steve’s catchphrases, compiled across multiple public experiences!

Torley, on June 7th, 2008 at 3:24 pm

@Leigh McMullen: Are you saying iTS movie rentals are not bigger than the MacBook Air, Leigh? Because if you are, you’re wrong–Apple TV and movie rentals is destined to be a huge business.

Apple TV rocks.

Don, on June 7th, 2008 at 3:27 pm

[...] at the Cult of Mac blog, Leigh McMullen has posted an amazing interactive time line dedicated to all of the surprises [...]

Just One More Thing… Steve Jobs in History : Apple Bits, on June 7th, 2008 at 5:19 pm

@Leigh

Not necessarily, but it certainly took up more of they keynote (with Apple TV). The whole business of Movie Rentals on the TV with all major studios etc; is a bigger announcement than a new laptop, WOW! A new laptop, how amazing! /sarcasm

And thanks for responding to all the errors in this fantastic story and fixing them. /sarcasm

JakePT, on June 7th, 2008 at 6:53 pm

the iphone was not a “one more thing” it was the main thing in 07.
the macbook air was part of the keynote, not a one more thing (”and thats the 4th thing i eanted to talk to you about”)

this list is either poorly researched or the one more thing was applied to …everything..almost…

Mike, on June 7th, 2008 at 8:32 pm

Please change the heading of this article…

menneke, on June 7th, 2008 at 9:11 pm

You forgot the very first “one more thing” in the Second Coming of Jobs!

MacWorld Expo, January 1998, Steve announced–at the very end of his presentation–that the beleagured Apple had returned to profitability, making $45 million.

Janus, on June 7th, 2008 at 9:15 pm

[...] premiery od 1998 roku miało Apple to ta interaktywna tabela pod wpisem stworzona przez cultofmac.com na pewno Wam w tym pomoże a i będzie co robić oczekując na jutro na [...]

Blog - iPod iPhone informacje … » Historia premier produktów firmy Apple, on June 7th, 2008 at 10:52 pm

[...] wszystkie wystąpienia Jobsa z ostatnich kilku lat, chłopcy (a może i dziewczyny, nie wiem) z Cult of Mac przygotowali interaktywną prezentację w postaci linii czasu z zaznaczonymi najważniejszymi datami i wydarzeniami, okraszonymi także [...]

Historia ogłaszania nowości przez Apple – obejrzyj prezentację - Gadżetomania.pl - gadżety, nowości techniczne, nowości technologiczne, nowości komputerowe, on June 7th, 2008 at 11:01 pm

Yeah, I’m not buying this list. It’s clearly not only “Just One More Thing…”

You need to re-title it.

Navstar, on June 7th, 2008 at 11:06 pm

[...] wszystkie wystąpienia Jobsa z ostatnich kilku lat, chłopcy (i może i dziewczyny, nie wiem) z Cult of Mac przygotowali interaktywną prezentację w postaci linii czasu z zaznaczonymi najważniejszymi datami i wydarzeniami, okraszonymi w taki [...]

Ciekawe informacje » Blog Archive » Historia ogłaszania nowości przez Apple – obejrzyj prezentację, on June 7th, 2008 at 11:56 pm

[...] wszystkie wystąpienia Jobsa z ostatnich kilku lat, chłopcy (i może i dziewczyny, nie wiem) z Cult of Mac przygotowali interaktywną prezentację w postaci linii czasu z zaznaczonymi najważniejszymi datami i wydarzeniami, okraszonymi w taki [...]

Ciekawe informacje » Blog Archive » Historia ogłaszania nowości przez Apple – obejrzyj prezentację, on June 7th, 2008 at 11:56 pm

[...] Cult of Mac расположил на временной шкале все продукты Apple, [...]

MacSpoon » WWDC 2008: история Оne more thing, on June 8th, 2008 at 12:31 am

[...] all the videos of «one more thing» at steve’s keynote: http://cultofmac.com/just-one-more-thing-timeline/2052 [...]

nextcode:ch » Blog Archive » one more thing, on June 8th, 2008 at 12:32 am

[...] wszystkie wystąpienia Jobsa z ostatnich kilku lat, chłopcy (a może i dziewczyny, nie wiem) z Cult of Mac przygotowali interaktywną prezentację w postaci linii czasu z zaznaczonymi najważniejszymi datami i wydarzeniami, okraszonymi także [...]

Historia ogłaszania nowości przez Apple – obejrzyj prezentację | domeny, on June 8th, 2008 at 2:40 am

[...] Cult of Mac has produced a cool time line graphic depicting a history of products that have been featured as Steve’s “one more [...]

One more thing: A history | RatZine - Rat stinkin news, on June 8th, 2008 at 4:59 am

[...] we wait for the new iPhone, Snow Leopard and a host of other rumours, check out the history of Steve’s “just one more thing..” at his WWDC speeches. That link (do check it out)  is to an interactive timeline which will [...]

The WWDC Apple show - how it got so big « Lance Wiggs, on June 8th, 2008 at 5:18 am

Wow, thank you for this. What fun. Sorry that there are a few grumpy folks to miss the fun here - sorta like an alcoholic parent yelling at their kid for not getting all “A’s.”

Recovering Grumpy Old Man

Larry Fritzlan, on June 8th, 2008 at 7:22 am

[...] via] Condividi o  Stampa questo articolo (letto 1 [...]

La storia dei “One More Thing” | Computime Blog, on June 8th, 2008 at 9:34 am

[...] Ne ratez surtout pas l’annonce du premier iPod, qui est complètement surréaliste: pas d’applaudissements ou de cris de joie, dans un auditorium beige, avec 10 minutes d’attente pour le voir. Regardez ensuite celle de l’iPhone. Non, les dieux ne sont pas nés du jour au lendemain, mais ils peuvent apparemment être déifiés en l’espace de 6 ans. [Cult of Mac] [...]

ReadleSS » Archive du blog » Chronologie interactive des annonces d’Apple, on June 8th, 2008 at 9:43 am

[...] Definitely watch the original iPod announcement, which is kind of surreal no applause or cheering in a crappy beige auditorium, waiting 10 minutes before you see it and then check out the iPhone one. Gods aren’t born overnight, but they can be fashioned over the course of 6 years, apparently. [Cult of Mac] [...]

Apple iPhone Apps - Interactive Timeline of Apple Announcements (With Video) | iFones.com - Apple iPhone App Reviews, on June 8th, 2008 at 10:28 am

Awesome. Great job guys.

chet, on June 8th, 2008 at 11:48 am

What about the airport announcement

Dan, on June 8th, 2008 at 12:27 pm

[...] VentureBeat will be on the scene covering Jobs’ keynote address live tomorrow at 10 AM PST. If you’d like to follow along you can do so on venturebeat.com where we’ll have stories for the news at it happens — but we’ll also be updating live in our special VentureBeat WWDC Livestream room on FriendFeed. Consider this our “One more thing.” [...]

Join us tomorrow for WWDC coverage — Here and on FriendFeed » VentureBeat, on June 8th, 2008 at 1:15 pm

[...] it with his now famous “one more thing”. Wired’s Cult of Mac has a clever timeline of these announcements. Due to the time difference, most South Africans will wake up on Tuesday morning to hear the full [...]

Pattern Recognition at The Times » Blog Archive » iPhone in SA on July 20, on June 8th, 2008 at 1:36 pm

@Tim Wilson & Keith: Thanks for the videos
@Janus - Thanks for reminding me.

The timeline should now reflect these updates.

@Larry Fritzlan – Thanks for the kind words, and for taking the article in the spirit in which it was intended.

Leigh McMullen, on June 8th, 2008 at 1:57 pm

[...] Le rythme, les titres simples, la ponctuation “Boum”, le culte du suspens… plusieurs fois par an, la même magie [...]

JaXX.org » Blog Archive » ce Lundi soir, vous avez RDV avec la Keynote d’Apple, on June 8th, 2008 at 2:16 pm

[...] of Mac | One more thing timeline Lee más sobre: Apple Inc., Curiosidades, Eventos, Historia Etiquetas: iPhone, Keynote, [...]

Soñar es gratis | factormac.com, on June 8th, 2008 at 2:45 pm

Very nicely done timeline and presentation, Leigh…and I’m a PC guy!

Kudos, my friend…

-Kelly

Evil Resident, on June 8th, 2008 at 4:53 pm

you forgot the “ICEO” One-more-thing announcement.

Jared, on June 8th, 2008 at 6:29 pm

[...] Cultofmac [via Gizmodo] [...]

Apple Announcements Timeline | Techible, on June 8th, 2008 at 9:20 pm

[...] Definitely watch the original iPod announcement, which is kind of surreal—no applause or cheering in a crappy beige auditorium, waiting 10 minutes before you see it—and then check out the iPhone one. Gods aren’t born overnight, but they can be fashioned over the course of 6 years, apparently. [Cult of Mac] [...]

Interactive Timeline of Apple Announcements (With Video) [Apple] | Simple Drops, on June 8th, 2008 at 10:13 pm

[...] En esta página verás los últimos One More Thing: dentro enlace! [...]

¿Habrá One More Thing?, on June 9th, 2008 at 2:05 am

[...] Definitely watch the original iPod announcement, which is kind of surreal—no applause or cheering in a crappy beige auditorium, waiting 10 minutes before you see it—and then check out the iPhone one. Gods aren’t born overnight, but they can be fashioned over the course of 6 years, apparently. [Cult of Mac] [...]

Interactive Timeline of Apple Announcements (With Video) [Apple] | blogGadgets.nl, on June 9th, 2008 at 5:08 am

[...] è stato anche il ritorno della teoria dell’annuncio ai massimi livelli. L’iPhone uscirà a luglio, mobileme.com è in preorder ma non c’è [...]

In attesa dell’iphone 3.0 at destynova, on June 9th, 2008 at 2:06 pm

[...] blog “Cult of Mac” che, in attesa dell’imminente keynote al WWDC, presenta una timeline con tutti i principali annunci “One More Thing” di Apple dal 1998 a oggi. La carrellata [...]

Apple in una timeline, senza rumors | Webnews Blog, on June 9th, 2008 at 2:18 pm

You forgot AppleExpo 2003, the One More Thing was the bluetooth one button mouse…

Aurélien Selle, on June 9th, 2008 at 4:01 pm

[...] è stato anche il ritorno dell’applicazione della teoria dell’annuncio ai massimi livelli. L’iPhone uscirà a luglio, mobileme.com è in preorder ma non c’è e per le [...]

Yes, we can « Open World, on June 10th, 2008 at 2:41 am

[...] premiery od 1998 roku miało Apple to ta interaktywna tabela pod wpisem stworzona przez cultofmac.com na pewno Wam w tym pomoże a i będzie co robić oczekując na jutro na [...]

iPhone Planet - Historia premier produktów firmy Apple, on June 10th, 2008 at 6:12 am

[...] Vía Cult of Mac [...]

Todo Apple » Blog Archive » Un pequeño “recuento”., on June 10th, 2008 at 9:55 am

[...] La línea de tiempo interactiva de los anuncios de Apple Lo más importante de la presentación que realizará Apple hoy será probablemente su nueva versión de iPhone. Pero nos gustaría que hubiera un nuevo anuncio estrella, un nuevo gadget. Cult of Mac se ha currado una línea de tiempo interactiva siguiendo todos los anuncios realizados en las conferencias de Steve Jobs, con vídeos incluidos. Interesante las diferentes reacciones a iPod y a iPhone. ¿Qué nos traerá la WWDC de hoy? [Cult of Mac] [...]

La línea de tiempo interactiva de los anuncios de Apple | Teléfonos móviles, adsl, gadgets y juegos., on June 12th, 2008 at 2:59 am

[...] [CultOfMac] [...]

História da Apple em Vídeos | Guanabara.INFO, on June 12th, 2008 at 7:00 am

[...] “Just One More Thing…” TimelineAwesome interactive timeline any mac fan will enjoy. I promise. [...]

Team Kane Street links for June 18th through June 23rd | Team Kane Street : Alex Rainert and Karen Bonna Rainert, on June 23rd, 2008 at 6:01 pm

[...] “Just One More Thing…” TimelineAwesome interactive timeline any mac fan will enjoy. I promise. [...]

EverydayUX: Everyday User Experience by alex rainert » Blog Archive » EverydayUX links for June 23rd through June 24th, on June 24th, 2008 at 11:00 am

Is everyone here repeating comments or something? i can’t understand the layout of this page or follow any of the mac comments…..

AppleFreakiMac, on July 3rd, 2008 at 6:12 pm

[...] dentro de este selecto grupo, estáis de suerte ya que Cult of Mac ha realizado una interesante linea de tiempo interactiva con todos ellos desde 1998 con la presentación del iMac hasta el pasado mes de enero [...]

La historia del "One more thing...", on July 22nd, 2008 at 10:07 am

[...] Aquí tienes la línea del tiempo. Un saludo y espero que os guste. [...]

 “One more thing…”, on July 23rd, 2008 at 5:17 am

I’ve got the video of the original iMac in Quicktime format in my iDisk.
This is the link for the video:

http://idisk.mac.com/carlos_gon2-Public/First_iMac_Introduction.mp4

Carlos González-Baquerizo Gómez, on July 23rd, 2008 at 5:30 am

[...] Ne ratez surtout pas l’annonce du premier iPod, qui est complètement surréaliste: pas d’applaudissements ou de cris de joie, dans un auditorium beige, avec 10 minutes d’attente pour le voir. Regardez ensuite celle de l’iPhone. Non, les dieux ne sont pas nés du jour au lendemain, mais ils peuvent apparemment être déifiés en l’espace de 6 ans. [Cult of Mac] [...]

Chronologie interactive des annonces d’Apple - Gizmodo - Tant d'amour pour ces fabuleux nouveaux gadgets, c'est surnaturel., on July 24th, 2008 at 5:37 pm

[...] Link: Cult of Mac [...]

“….just one more thing”, su historia « Garpel Mac, on August 18th, 2008 at 9:13 pm

[...] we’d like to announce another project. Following on the heels of our ridiculously successful “Just One More Thing” timeline, we’d like to create a timeline of Apple Products, complete with Dates, times and [...]

Cult of Mac » Blog Archive » Where is my Mac Moment?, on September 21st, 2008 at 11:59 am

[...] we’d like to announce another project. Following on the heels of our ridiculously successful “Just One More Thing” timeline, we’d like to create a timeline of Apple Products, complete with Dates, times and [...]

Mac News Update - MacPro, iMac, iPhone, Macbook, and Macbook Pro News » Blog Archive » T-Mobile’s G1 Android phone to cost $179, available Oct 22, on September 24th, 2008 at 6:11 am

[...] we’d like to announce another project. Following on the heels of our ridiculously successful “Just One More Thing” timeline, we’d like to create a timeline of Apple Products, complete with Dates, times and [...]

Where is my Mac Moment?, on September 24th, 2008 at 6:19 am

[...] The iPhone2 Announcement Comes On Monday Whoops - here’s that link: http://cultofmac.com/just-one-more-thing-timeline/2052 "Pete Mosser" <nobody> wrote in message news:484bfc89… > Here’s a recap of [...]

The iPhone2 Announcement Comes On Monday | keyongtech, on January 18th, 2009 at 9:18 am

[...] The iPhone2 Announcement Comes On Monday Whoops - here’s that link: http://cultofmac.com/just-one-more-thing-timeline/2052 "Pete Mosser" <nobody> wrote in message news:484bfc89… > Here’s a recap of [...]

The iPhone2 Announcement Comes On Monday | keyongtech, on January 18th, 2009 at 9:18 am

[...] February 3, 2009 · 1 Comment 1. Wild Thing 2. Swamp Thing 3. The Thing 4. A Thing 5. It Thing 6. Thingamajig 7. Thingamabob 8. Thinggummy 9. Thingy 10. Thinger 11. Thing Thing 12. Thing T. Thing 13. Thang 14. Volkswagen 181 15. Thing of Beauty 16. Thing in Itself 17. Thing of the Past 18. Real Thing 19. Right Thing 20. Sure Thing 21. No Such Thing 22. Good Thing 23. New Thing 24. New New Thing 25. Next Big Thing 26. Just One More Thing [...]

25 Things « Sophistry and Allusion, on February 3rd, 2009 at 10:19 am