Rumors that the new iPhone will feature a glowing Apple logo on the back of the handset have generally been met with derision. The idea that Apple’s designer’s would waste precious battery life with a glowing logo is so abhorrent, many have used it to dismiss the rumors altogether.
But a group of Russian hackers in August last year hacked an iPhone to make the logo glow. The hack — as seen in the video below — involved a Dremel tool and about $300 in parts, according to reports.
And it had no effect on the battery life whatsoever, the Ruskies said.
But why would Apple add a frivolous glowing logo?
To make the Apple logo more visible, of course. Just like glowing lighthouse on the lid of a MacBook, or the iPod’s white headphones, Apple is not shy of using us to advertise its wares.