8 comments

Problem is, you can’t play these tunes on an iPod, they only work on one computer and they explode when you get a new phone or new computer.

Synthmeister, on September 19th, 2008 at 7:05 am

““It turns out that brand is irrelevant,” said Patel.”

Prediction.

Wake me up when it happens…

“More than 80 percent of people would pay for Nokia’s ‘Comes with Music’ service - particularly when it feels like they are getting tunes for free. Nokia says it will launch the handsets Oct. 17 in Britain.”

80% of everyone in Britain? What was the sample size. Who paid for the survey?

rattyuk, on September 19th, 2008 at 7:33 am

*News Flash* We STILL don’t want to ‘rent’ our music! /*News Flash*

Chet Sandberg, on September 19th, 2008 at 8:55 am

It’s areas not area’s.

spinnerlys, on September 19th, 2008 at 10:01 am

rattyuk: Good questions; I’ll report back when SA provides the answers.

spinnerlys: good eye.

Ed Sutherland, on September 19th, 2008 at 10:57 am

I was part of this survey; it was very focused, rather small, and offered little opportunity to dismiss the option of using their service. The main reason it’s pulled such a large percentage of positive responses isn’t because it’s Nokia, or because it’s bundled (although that’s bound to help - you HAD to be interested in buying a phone in the next 3 months in order to qualify, so that’s weighted the results right there); no, the main selling point is that it’s the one thing Apple doesn’t and currently cannot offer - it’s a subscription-based system.

CeilingCat, on September 20th, 2008 at 1:36 am

I’m afraid these survey results are severely misleading and Patel is spouting nonsense.

The fact is that purchasing DRM-laden music is one of the lowest bullet points on the list of items people look at when purchasing a new phone.

Price does not trump the music player. Why else did Walmart with cheaper music than Apple not obliterate iTunes (or Amazon who has some music cheaper than iTunes)? The music player hardware is absolutely important in people’s eyes, because it does far more than just play music.

Those who do want “free” music will most likely just get it from P2P sites not Nokia. There’s no such thing as a free lunch in this case with Nokia - you end up having to pay more for the handset to get this “free” subscription. The Music cartels aren’t giving this away for nothing.

-Mart

Martin Hill, on September 21st, 2008 at 7:49 pm

On the question of the survey’s composition, Patel told me this morning that the survey sample was 3,500 with 1,000 in the U.S. and 500 each in France, Germany, Italy, Spain and the UK. Strategy Analytics paid for the survey.

Ed Sutherland, on September 22nd, 2008 at 4:35 am