Potentially fake reviews — written by people who didn’t buy or download the app — were recently removed from the app store on iTunes.
When the app store launched in 2008, you could review the app even if you didn’t buy it. As a result there were a lot of static reviews, both good and bad, as companies tried to push their products or topple competitors.
In September, Apple announced a ban on non-customer reviews from the apps, but the old reviews were still visible.
Until a few days ago, when the slate was wiped clean. The move seems to have removed some of the static: SEGA’s Super Monkey Ball review count dropped from 4,197 to 3,710 while Namco’s Pac Man reviews shrunk from 395 to just 122.
Via mac rumors, readwriteweb