VMWare, the virtualization powerhouse that brought its Fusion software to Mac in late 2006, is now just about ready to roll its second major version of the program for OS X. Late this afternoon, VMWare sent over info and download links for a public beta of Fusion 2.0, and, I have to say, it’s looking hawt. More comprehensive DirectX 9 support for seamless PC gaming, insane levels of multimonitor support (ten screens!) and easy importing of Parallels, Virtual PC and even Boot Camp partitions.

Better yet, VMWare has announced that Fusion 2.0 will be free to all existing Mac customers once the final version ships. Of the three big updates, the monitor support is the big one. Parallels doesn’t support multiple displays for Windows, and the Fusion implementation looks nicer than multiple displays for most native PCs. Parallels can do Mac in one screen, Windows in another, but not Windows on two displays for the same virtual machine. Granted, this is a fairly niche feature, but its really well put together, as you can see in the video I’ve thrown up at the top.

The beta is wide open, so if you want in on the action and can live with a few beta quirks, hit the link.

Pete’s post below got me thinking. Apple’s star is rising, and they absolutely are eroding the market-share of Windows. Every quarter this thing of ours becomes more and more mainstream, and it’s not impossible to imagine a time when the Mac will at least have a significant degree of parity with Windows. This raises a bigger question: would we ever want Apple to eclipse Microsoft?

The first thing they teach you in strategic planning is to perform the following assessment:

“What are the benefits of a course of action, versus, what are the negatives of following the same. What are the possible unintended consequences”.

Now certainly we are all excited about Apple’s continued rise, but there may also be come cause for concern. In the rest of this article we’re going to play the “Unintended Consequences Game”.

Read the rest of this entry »

While it’s taken as writ that we cultists tend to be creative types, a recent study from the Fuqua school of business at Duke University seems to indicate that simply seeing an Apple logo makes you more creative.

The researchers conducted a number of experiments, one of which was showing the logos for fractions of a second to create a subliminal impression, and in all cases those who’d seen the Apple logo scored higher on standardized creativity tests than those who’d seen the IBM logo or no logos at all.

Keith Sawyer in his Creativity and Innovation blog has got a great write up on the paper if you don’t feel like sorting through all the academic stuff in the published paper (I managed to get through 5 whole pages before turning to Keith’s excellent article).

Very interesting cover story in BusinessWeek about soaring demand for Macs inside of companies. In some ways, this is an inevitable outgrowth of the success of the iPod. Sales of the iPod goose home sales of Macs, and once you’ve got a Mac, you never want to work in Windows again. Writer Peter Burrows says it well:

But now the call is coming from mainstream users, people who may have started off with an iPod, then bought a Mac at home and no longer want a “Windows-by-day, Mac-by-night” existence.

This may be a sign of hope for all of us Mac users-in-exile. I work in an all-ThinkPad office, and dream of getting to live an all-Mac life. But since we’re consultants, we use the same machines that our clients do. What does that mean? Buy more Macs, corporate world! Then we can ditch Windows for good!

Okay I know it’s an oxymoron, but work with me here.

link to the full video

Mac|Life reports that a OQO user has managed to get Leopard up and running on his hand-held, complete with a pretty impressive video on YouTube. Ordinarily, I could give to shakes for some beige box running OS X, but the OQO device is actually cool enough that I’d actually buy one if we can get OS X on it stable.

Whats notable from the video is that OS X Boots Sloooooooow, and runs Slooooooow on the device. But I’m pretty sure there are some clever folks out there who work out a way to speed it up. And besides, OQO was founded by ex-Apple folks, so the design is pretty slick, too.

So the utter blasphemy of a Hackintosh aside, this really reinfoces the fact that consumers want something more than an iPhone, but less than a full-on Mac.

What do you think? If someone offered this thing commercially (Hopefully Apple) would you buy one?

Take this with a grain of salt, but Fortune’s Scott Moritz has filed a report claiming that AT&T will subsidize the price of the hotly awaited 3G iPhone down to start at $199 with a two-year agreement, which would be a clear sign that the company is serious about starting to move some massive numbers of the device when it drops in June.

There are definitely parts of the story that I don’t buy — I don’t think Apple is going to go 8 and 16 gig on the new iPhone, let alone “8-gigabit-memory and 16-gigabit-memory,” and the pricing strategy only makes sense if the iPhone is non-exclusive to AT&T. If Apple’s selling the 3G iPhone unlocked at Apple Stores for $200 more, this makes sense. If not, this is just bizarre.

Thoughts? I really hope we see a 32-gigabyte model of the 3G iPhone - that makes it not just a nano replacement for me, but an actual iPod replacement.

FORTUNE: Techland AT&T to cut the price of Apple’s new iPhone

Thanks, Matt!

Tags: iphone, rumor, at&t, speculation

Apple’s alliance with American Idol has caused me some discomfort this year, so I always do my best to mock the entire enterprise. As eagle-eyed reader Scott noticed, the recent iTunes and Idol charity event Idol Gives Back tends to, ahem, “borrow” the design language of a York Peppermint Patty. I’m sure this was Fox’s designers rather than Apple, but still…

My ambivalence toward the MacBook Air is pretty well-known. While I think its basic idea is compelling, Apple’s execution just leaves too much to be desired with just one USB port, terrible iPod hard drive, and no mobile broadband radio. This parody from Lenovo that’s been circulating to its suppliers in China sort of sums up the flaw in Steve’s vision for a truly wireless laptop. I mean, how can you release a machine with one USB port when the iPod and iPhone both need to be synced over USB and not WiFi?

Bonus points for the warbly parody of the MacBook Air song.

YouTube - test Via Fake Steve

Tags: macbookair, lenovo, thinkpad, humor, parody

That’s a MacBook Pro, apparently running Steve Ballmer’s keynote presentation at a media conference in Louvain, Belgium last week. Flickr user Paint.It.Black got the shot, and Choubistar got a picture with both Ballmer and the MacBook Pro together. Allegedly, MacBook Pros were used to drive all presentations for the conference, and there are multiple shots of it. No Photoshop. Glorious.

What laptop does Steve Ballmer use for his presentations? Right… on Flickr - Photo Sharing!

Via Gizmodo

The MacUpdate promo has unlocked both Parallels and BannerZest (as well as Sound Studio), reversing my prior concerns, and making the bundle one heck of a good deal. Parallels alone (which I have used the heck out of), is worth the $64.99 price of entry, getting BannerZest tossed in is just icing. As per my previous review, Art-Text and DVDRemaster pro also seem to be pretty handy utilities, adding value to the bundle. But the unlocking of parallels is what really tips it over the edge for me.

Only three days left, folks.