Why Apple Will Be Just Fine Without Steve Jobs
10:15 pm, June 19th, 2008, Leander Kahney

Everyone is concerned about Steve Jobs’ health, prompting the obvious question about succession plans at Apple. The company seems doomed without him. Who has the vision and drive?
But Apple will be fine without Jobs, although it won’t be the same.
Here’s why, after the jump.
From the outside, Apple doesn’t appear to have a succession plan, despite Jobs’ assurances to the contrary. He recently said there are a number of executives who could step into his shoes.
The likeliest candidate to take over is Chief Operating Officer Tim Cook, an operations mastermind who helped turn Apple into the leanest, meanest company in tech. Cook is reportedly also a driven, ambitious hard ass and taskmaster — just like his boss.
Cook is more or less invisible to the public, and everyone is wondering if he has the vision and the charisma to take the helm.
But as I argue in Inside Steve’s Brain, Jobs has turned his personality into distinct business processes at Apple, which work just fine without him overseeing them.
For example, Jobs’ perfectionism has created at Apple a unique product development process based on the rigorous prototyping of new products.
Gizmos like the iPhone do not spring fully formed from Jobs’ imagination. Rather, they are “discovered” through the creation of hundreds of prototypes, which are refined, edited and often remade. Many products are prototyped hundreds of times, and often started over from scratch. It’s one perfectionism as a prototyping process. Jobs has his input, but so do his engineers, designers, and programmers. It’s not reliant on Jobs alone — and it’s possible to imagine the process operating without him.
The best evidence that Apple will be fine is Jobs’ other company, Pixar (now owned by Disney). Both Apple and Pixar are based on the same “generate-and-test” creative process. And both are run by small, tightly-integrated ‘A Teams” that work serially on one product after another, everyone chipping in ideas and fixing problems.
Jobs never managed Pixar the same way he manages Apple — he was pretty much the absentee owner. But Pixar has produced one blockbuster after another, and it’s done so without Jobs overseeing the process.
Nonetheless, Apple without Jobs would not be the same. The most obvious difference is the man’s charisma. The company would not be as cool, and Macworld would not be the same. But Apple will survive.
free viagra
buy viagra online
generic viagra
how does viagra work
cheap viagra
buy viagra
buy viagra online inurl
viagra 6 free samples
viagra online
viagra for women
viagra side effects
female viagra
natural viagra
online viagra
cheapest viagra prices
herbal viagra
alternative to viagra
buy generic viagra
purchase viagra online
free viagra without prescription
viagra attorneys
free viagra samples before buying
buy generic viagra cheap
viagra uk
generic viagra online
try viagra for free
generic viagra from india
fda approves viagra
free viagra sample
what is better viagra or levitra
discount generic viagra online
viagra cialis levitra
viagra dosage
viagra cheap
viagra on line
best price for viagra
free sample pack of viagra
viagra generic
viagra without prescription
discount viagra
gay viagra
mail order viagra
viagra inurl
generic viagra online paypal
generic viagra overnight
generic viagra online pharmacy
generic viagra uk
buy cheap viagra online uk
suppliers of viagra
how long does viagra last
viagra sex
generic viagra soft tabs
generic viagra 100mg
buy viagra onli
generic viagra online without prescription
viagra energy drink
cheapest uk supplier viagra
viagra cialis
generic viagra safe
viagra professional
viagra sales
viagra free trial pack
viagra lawyers
over the counter viagra
best price for generic viagra
viagra jokes
buying viagra
viagra samples
viagra sample
cialis
generic cialis
cheapest cialis
buy cialis online
buying generic cialis
cialis for order
what are the side effects of cialis
buy generic cialis
what is the generic name for cialis
cheap cialis
cialis online
buy cialis
cialis side effects
how long does cialis last
cialis forum
cialis lawyer ohio
cialis attorneys
cialis attorney columbus
cialis injury lawyer ohio
cialis injury attorney ohio
cialis injury lawyer columbus
prices cialis
cialis lawyers
viagra cialis levitra
cialis lawyer columbus
online generic cialis
daily cialis
cialis injury attorney columbus
cialis attorney ohio
cialis cost
cialis professional
cialis super active
how does cialis work
what does cialis look like
cialis drug
viagra cialis
cialis to buy new zealand
cialis without prescription
free cialis
cialis soft tabs
discount cialis
cialis generic
generic cialis from india
cheap cialis sale online
cialis daily
cialis reviews
cialis generico
how can i take cialis
cheap cialis si
cialis vs viagra
levitra
generic levitra
levitra attorneys
what is better viagra or levitra
viagra cialis levitra
levitra side effects
buy levitra
levitra online
levitra dangers
how does levitra work
levitra lawyers
what is the difference between levitra and viagra
levitra versus viagra
which works better viagra or levitra
buy levitra and overnight shipping
levitra vs viagra
canidan pharmacies levitra
how long does levitra last
viagra cialis levitra
levitra acheter
comprare levitra
levitra ohne rezept
levitra 20mg
levitra senza ricetta
cheapest generic levitra
levitra compra
cheap levitra
levitra overnight
levitra generika
levitra kaufen
Posted by Leander Kahney in Apple, Steve Jobs, Top stories | Comment on this article





i jumped, but found no “why”. tell me why!
Worth Baker, on June 19th, 2008 at 10:32 pm
Did you forget to post why?
Adrian, on June 19th, 2008 at 10:52 pm
hmm, great jump….
whatjump, on June 19th, 2008 at 10:53 pm
My apologies — we seem to be experiencing some technical difficulties. The body of the post has disappeared. Unfortunately, I’ve no idea what’s going on!
Leander Kahney, on June 19th, 2008 at 10:56 pm
It’s back now… at least for me…
Pete Mortensen, on June 19th, 2008 at 11:11 pm
Now I’m worried (about his health, I mean).
Pedro Monteiro, on June 20th, 2008 at 1:43 am
I saw the body too…
As to your thesis.. I agree, there is usually a lot of fear when a dynamic founder leaves a company. At the time, no one could have imagined a General Electric without Edison. But a big part of what enables these companies success is their founders ability to imbue their spirit into the processes as you point out in your post.
As for a charismatic megalomaniacal leader, heck I’ll volunteer… I can see it now…
“Aieght, see here y’all… there here is the Eyah-Phone it’s got a screen an’ stuff… and no got-damn buttons! — hey you, gecha damn boots off ma’h stage!”
Yeah, Macworld would be different… It’s time for Barbecue y’all!
Leigh McMullen, on June 20th, 2008 at 4:38 am
Wow. My very own… screenshot? It is nice to get a photo credit, thanks, but all I did (as you can tell from the fading iTunes controller) is take a screenshot of the keynote as provided by Apple. Anyone can do it!
Danny Novo, on June 20th, 2008 at 5:59 am
My dark horse for next Apple CEO: Stringer!
Beschizza, on June 20th, 2008 at 9:09 am
While I can see why some would be concerned about Jobs’ appearance, there are very reasonable explanations. He may be looking drawn because of the cancer treatments he went through, or is still doing. He may have made a drastic change in his diet because of the scare. Or he may be exercising a lot (a whole lot). And he’s getting older.
I know a number of people who looked quite youthful until around fifty (+ or -). They were easily mistaken for ten years younger. All of a sudden their appearance aged about ten years in only two. It happens.
Unfortunately it happened to my sister, who looks a lot like me. Since I’m knockin’ on the door to 50, I fear I only have another year or two left to my pretty-boy looks. Bummer.
I’d look for somebody at Pixar for the answer. Especially somebody who also comes from NeXT.
imajoebob, on June 23rd, 2008 at 8:56 am
I’m not as optimistic about Apple’s future without Jobs. Sure he’s got the brains and the ideas, but he’s also got the connections, partnerships and personality to step on that black stage and captivate all of us - no matter which product he’s pushing. Those are big shoes to fill and it might take a group of people to replace him.
felix, on June 23rd, 2008 at 10:34 pm
A little bit of this annoys me slightly. I find that you, and most major Apple enthusiasts in general, give Steve Jobs much more credit than he actually deserves. He basically just bought Pixar and he has nothing to do with it. To say that he’s “done okay and the company has made hit after hit” is giving credit to someone who doesn’t deserve it. Pixar has produced hit after hit because of the hundreds of their animators, their movie’s creators Andrew Stanton, Brad Bird as well as others, and the years it took them to complete the movies. Steve Jobs doesn’t deserve to have any credit for what they did, he just bought the company.
Same with Apple’s products. He doesn’t hand design the products aesthetics and design their software. He is good at marketing, has a great vision, but in the end he tells them what he wants and keeps improving it and improving it. Their are devices I want to see that if I had the money I’d direct a team to make, it doesn’t mean I created them and deserve the credit for it. This is exactly why it annoys me when Steve Jobs is credited with so much all the time just because he’s Steve Jobs.
kylo4, on July 22nd, 2008 at 12:16 am