Competition is heating up between Amazon and Apple, regarding which will pass the trillion dollar valuation mark first. But despite Apple still being ahead to the tune of approximately $949 billion to Amazon’s $888 billion, investors seem to believe that Jeff Bezos’ retail giant will be the one to set the record.
According to a recent survey at the 8th Annual Delivering Alpha Conference in New York, CNBC asked 100 investors which company they thought would set this record first. Amazingly, a whole 70 percent said that Amazon is likely to pip Apple to the post.

Photo: CNBC
Coming in third place was Alphabet, the parent company of Google, which is currently valued at around $870 billion.
The race to $1 trillion
The suggestion that Amazon may beat Apple to this historic milestone has been voiced before. A report published earlier this year suggested that Amazon could beat Apple to the $1 trillion mark by a single week. At that time, Apple’s market cap was $893 billion, while Amazon’s was $752 billion. That report suggested the landmark feat would be carried out sometime in late August.
While there’s no doubt that Amazon’s valuation is rocketing upward at a faster rate than Apple’s, Apple certainly has history when it comes to setting new financial landmarks.
It was the world’s first $700 billion company, then the first $800 billion company in history, and more recently the first $900 billion company. Amazon, too, briefly passed the $900 billion valuation recently, before dropping back down.
For more details on the race to hit a $1 trillion valuation, I’d recommend NYU Stern marketing professor Scott Galloway’s immensely readable The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. Having recently lost a record amount of money in one day, however, I’d suggest we can probably eliminate Facebook from the running.
Source: CNBC