Everyone who joking referred to the keynote Steve Jobs gave in January as the critical moment of the iPhoneWorld conference just got a lot more ammunition, as a large number of Mac-related expected announcements that never surfaced back then just dropped together: Sexy aluminum, thin, iMacs; a new version of iLife; a new version of iWork; and some new features for .Mac. A random August product launch is the new MacWorld.
Many of the rumor-mongers were right on the money about the iMacs. They’re thin as could be, they use the exact keyboard that leaked to the web the other week, and their fronts recall almost exactly the back face of the iPhone. It’s a clever design move, extending the iMac as big brother of the iPod metaphor to a new iMac as big brother to the iPhone. That said, it’s hard to describe these as being a radical leap forward. They’re virtually the same design as the last generation, only thinner, hotter, faster. The desktop market is ripe for disruption.
The additions to iLife are similarly unexciting. As excited as I am that iPhoto now has event-organized cataloging, and the Magic GarageBand feature that can turn music played on a guitar into a trumpet or otherwise. But the new Web Gallery features on .Mac aren’t that different from what came before — they’re just much more appealing and creative than what came before. Definitely not a big enough shift.
iWork has finally been fleshed out into a real office suite, offering Numbers, a spreadsheet program that has been rumored at least since Columbus landed in the Caribbean. It looks very appealing, and I think I’m finally going to invest in it. I love Keynote, and Pages looks improved (hey, Apple realized that people want to write, not just lay out text!).
Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete’s particular Apple avocations are both around design–interface and industrial. Follow him on Twitter!
