Amazon.com is now offering what it calls “instant ad-free movies and TV shows” on Macs, PCs and Sony BRAVIA TV sets at the newly re-branded “Amazon Video On Demand” website.
A few months ago, consumers greeted the giant webertainment service’s “Unbox” partnership with TiVo with a collective yawn, due mainly to complaints about the lack of on-demand streaming options, according to the director of Amazon Video On Demand, Roy Price, who says “the ability to watch content instantly without downloading first was among the most requested features of our customers, and now it’s live–customers can instantly watch the ad-free title of their choice “¦”
Some promotional videos are free and you can preview the first 2 minutes of any offering. Episodes of TV shows cost $1.99 and movies are $14.99. Movies can also be ‘rented’ for 24 hours for $3.99. Purchasing allows download to two machines and unlimited viewing online. The service claims to stock over 14 thousand movies and 1,200 TV shows including pre-purchase-able rights to upcoming seasons.
Amazon claims to be the only digital video service in the US offering the choice of streaming as well as downloading webertainment content.
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