Bestselling author David Pogue just published Apple: The First 50 Years, an ambitious book about the history of Apple.
The approximately 600-page, full-color book spans the company’s epic saga, from its founding by two college dropouts to its latest machinations with Apple Intelligence. It’s a fun and informative book, and an easy read despite being a doorstop.
I interviewed Pogue about his book and the wild ride that Apple’s been on for the last five decades.
How would you like to own a ribbon cable once owned by Steve Jobs? Or how about a heat sink? What about his boyhood collection of bow ties?
These are just three of about 200 items associated with the Apple co-founder currently being auctioned online to celebrate Apple’s 50th anniversary.
Entitled “Steve Jobs & the Computer Revolution: The Apple 50th Anniversary Auction,” the collection of weird auction stuff is more interesting than usual. It provides a glimpse inside Jobs’ childhood home and the legendary Silicon Valley garage where Apple was born. There’s also Apple’s very first check, expected to go for a cool half million.
A decade after getting banned from the App Store, iFixit is back with a free DIY repair app that uses AI to diagnose problems and guide users as they fix their Apple devices.
iFixit trained the app’s AI-powered FixBot on 20 years of the company’s highly regarded repair guides. Now the iFixit app, released Tuesday, promises to make fixing broken iPhones and MacBooks a breeze (as long as you don’t have clumsy sausage fingers).
Plus, the iFixit app features a built-in real-time battery monitor that will prompt you when to replace a failing battery (with iFixit parts, of course).
Alan Dye, the former chief of Apple’s user interface design, has done brilliant, groundbreaking work — but almost no one is getting to experience it.
Dye just got poached by Meta, and the majority opinion among Apple fans seems to be “don’t let the door hit you on the way out.”
Some of Dye’s critics, like John “King of the Apple nerds” Gruber, are scathing. “His tenure is considered a disaster by actual designers inside and outside the company,” Gruber wrote after Dye’s departure from Apple became public Wednesday.
Dye, of course, is not perfect. He is rightly getting criticized for Liquid Glass, the shiny new interface in Apple’s operating systems, that’s been tweaked, rolled back, tweaked again, and is now semi-optional for users who don’t want it.
Where’s the conviction Apple is famous for? Steve Jobs must be spinning.
But Dye’s best work is spectacular, important and deep. You’ve just not seen it.
Right after UI chief Alan Dye quit Apple, two more executives are poised to leave the company. Next out the door are Lisa Jackson, Apple’s vice president of environment, policy and social initiatives, and Kate Adams, Apple’s general counsel, the company said Thursday.
Jackson will retire in late January 2026, according to Apple. Adams will retire late next year.
In the meantime, Apple said Jennifer Newstead, Meta’s chief legal officer, will become Apple’s general counsel on March 1, 2026.
Meet Steve Lemay, the new head of user interface design at Apple — the highest-profile software design job at the giant company, and possibly the world.
Unfortunately for Lemay, who has worked at Apple since 1999, he shares the same first name as the late Steve Jobs, who nicknamed him “Margaret” — a name that reportedly stuck.
Aside from being called “Margaret” internally at Apple, Lemay has a long and stellar design record at the company. He’s helped shape everything from OS X to visionOS. He is named on hundreds of patents and helped develop one of Apple’s most highly celebrated UI tricks.
Apple Watch Cyber Monday 2025 deals are live, featuring significant price drops on entry-level models and premium variations.
The best deal so far is the newest Apple Watch Series 11, which has dropped to its lowest price to date — just $339 (regularly $399). Another great buy is the entry-level Apple Watch SE 3, on sale from just $199 (save $50 or 20% off). This is a superb starter watch and perfect for kids (and you can use it to track the little darlings). And even the Apple Watch Ultra 3 is on sale (although not by much).
Plus, if you want to save even more, you might be able to grab a previous year’s model before the clearance sales in effect decimate the inventory forever.
SAN FRANCISCO — The iPhone 17 Scratchgate drama is real. Demo units of the new iPhone 17 Pro and iPhone Air models in Apple retail stores are showing scratches on opening weekend. The scratches appeared on their aluminum frames and on the glass panels on their backs.
I examined demo iPhones at Apple Stonestown in San Francisco on Friday (the busy iPhone 17 launch day) and again on Sunday. Many of the new iPhone 17 Pros and iPhone Airs are already scratched, especially the iPhone 17 Pro in deep blue and the iPhone Air in space black. But other colors showed scratches, too, even the iPhone 17 Pro in cosmic orange — the hot color this year.
Apple’s innovative new high blood pressure alerts will not be exclusive to the Apple Watch Ultra 3 and Apple Watch Series 11. The feature is coming to several older models, giving millions of Apple Watch owners access to potentially lifesaving hypertension alerts.
This week, invites are out for the “awe dropping” iPhone event! Also: Touch ID and bumper cases making a comeback like it’s 2013, how to combine emojis, the first ergonomic dual-ultra-widescreen setup, Twitter versus Mastodon and Leander’s review of PowerBeats Pro 2!
This week on Cult of Mac’s podcast: Leander and Griffin are joined by Graham again to talk about the folding iPhone, the biggest little change coming to the M5 iPad Pro, more changes in iOS 26, tips for running with your Apple Watch and why we all lust for a colorful iPhone!
With the surprise retirement of Apple COO Jeff Williams on Tuesday, all bets are off concerning the next CEO of Apple.
Williams, a 27-year Apple veteran, was widely regarded as the likely next CEO of Apple when Tim Cook eventually steps down.
But with Williams out of the running, Apple senior vice presidents John Ternus or Craig Federighi are now seen as the most probable candidates for the top spot.
But I think it could be someone else entirely — and it’s a pick I haven’t seen anyone else make.
Here’s who I think might be the next CEO of Apple, and why.
This year’s Amazon Prime Day sale may be the best one yet to score a deeply discounted Apple Watch — if supplies last.
Last year, models like the Apple Watch SE and Series 9 hit their lowest ever prices on Prime Day. This year sees all the major Apple Watch models at record lows, including the latest Series 10, the already low-price SE and the refreshed Ultra 2.
However, there’s a strong possibility stock may sell out before the four-day sale ends.
For the first time, Apple will unify software design across it various platforms with a new interface design called Liquid Glass. Inspired by visionOS, Liquid Glass is, as its name implies, a translucent and fluid new interface for iPhone, iPad, Mac and other devices in Apple’s ecosystem.
“It’s the kind of project that only comes along about once per decade,” said Craig Federighi, Apple’s senior vice president of software engineering, as he introduced Liquid Glass during Monday’s WWDC25 keynote.
In demos, conference attendees and online viewers got to see “glassy,” translucent menus, panels and icons throughout the system. The new look and feel creates a more immersive and modern visual experience.
Will Jony Ive and Sam Altman’s new partnership dethrone Apple? A lot of people seem to think that in a battle of OpenAI vs. Apple, the iPhone maker is on borrowed time.
Looking at social media, the hype about OpenAI’s acquisition of Ive’s startup io is off the charts. Many pundits predict doom for Apple, which is already widely assumed to be woefully behind in AI. Apple’s stock took a big dive on the news of OpenAI’s acquisition of Ive’s secret company Wednesday.
But I highly doubt that Ive and Altman will topple Apple from its throne. Apple still has massive advantages — and they’re perhaps unassailable. Here’s why.
The Apple Watch repeatedly saves lives around the world, thanks to its health monitoring features and emergency functions.
Here’s a comprehensive roundup of some of the most notable ways Apple Watch has saved people’s lives. From fit teenagers with undiagnosed health problems to car crash victims in danger of drowning, Apple’s smartwatch helps people cheat death in remarkable ways.
There’s one feature missing from the new iPhone 16e that makes it a big “no” for me, dog — MagSafe. Apple’s failure to include a few cheap magnets, which could have enabled a wonderful array of iPhone accessories, seems like the ultimate cost-cutting fail. If you’re comparing it with the iPhone 16, you’ll notice that Apple’s flagship model retains full MagSafe compatibility. For those looking for a long iPhone experience with the latest features, MagSafe might be a key deciding factor. If you frequently use MagSafe accessories like the MagSafe wallet, make sure to check out our list of the best iPhone 16e cases to find a case that fits your needs.
If you’re comparing it with the iPhone 16, you’ll notice that Apple’s flagship model retains full MagSafe compatibility.
It’s not too late to pick up cool technology gifts for your loved ones this Xmas. If you’re looking for last-minute gifts, we have a few ideas. Most of these items will still ship before the big day.
Note: This post has been updated with new deals and the latest price drops. Some prices vary according to Apple Watch color, band, etc.
Apple Watch Cyber Monday deals are live, featuring some significant price drops on both the most affordable and the priciest models.
The best deal is the entry-level Apple Watch SE 2 from just $149 (save $100 or 40%). This is a great price for a great watch that boasts almost all the same features as its pricier siblings. It’s a great starter watch and perfect for kids (and you can track them with it). Meanwhile, the latest high-end Apple Watch Ultra 2 in sleek black titanium is also $80 off. Or pick up a refurbished Ultra 1 for just $380.
Not to be left out, the brand-new Apple Watch Series 10 with its big beautiful screen is available at its best price to date on Amazon, starting at just $329. The biggest savings are on Series 9.
There are plenty of great Apple deals this Cyber Monday 2024—but not from Apple directly. As usual, Apple keeps its discounts minimal (Tim Cook loves his big fat profits!). This year, you can get up to a $200 gift card with select purchases, but the newest products, like the iPhone 16, M4 MacBook Pros, iMac, and Apple Watch Ultra 2, aren’t included.
That said, third-party retailers like Amazon, Best Buy, Walmart, and B&H Photo are offering significant discounts on a ton of Apple gear. From AirPods to iPhones, Apple Watches, and iPads, you’ll find some fantastic deals. Here’s a roundup of the best offers we’ve come across.
Apple’s cheapest iPad just got cheaper. The iPad 10th-generation, the cheapest iPad in Apple’s lineup, is on sale for just $279.
This is a great deal for the best entry-level iPad Apple has made for years. It’s the iPad I recommend to most people. I just bought one myself. The price was just too good to pass up.
★★★★★
Apple’s 13-inch M2 MacBook Air in Midnight is just $749 for Cyber Monday. I recently bought this machine myself, and I’m head-over-heels in love with it. It’s the best laptop I’ve had for years, and if you’re looking for a lightweight, everyday Mac, I highly recommend it.
You’d better get the tissues ready before watching Apple’s new seasonal holiday ad, appropriately titled “Heartstrings.”
I know I got a little misty.
The ad depicts a moving father-and-daughter moment on Christmas morning to showcase the new hearing aid feature in AirPods Pro 2.
Watch the ad below.
In an indication that iPhone users are eager to try out Apple Intelligence, the iOS 18.1 install rate is twice as high as iOS 17.1 was a year ago, according to Apple CEO Tim Cook.
The AI features in iOS 18.1 provide a big impetus for people to update their iPhones, Cook said Thursday during a quarterly earnings call with Wall Street analysts.
While getting blitzed by an avalanche of mind-numbing specs during Apple’s “It’s Glowtime” event, I kept marveling at how good San Francisco looked. The beautiful City by the Bay provided the backdrop to Monday’s event, with many of the presenters standing in front of gorgeous San Francisco landmarks.
San Francisco is my hometown (I’ve lived here nearly 30 years now), and it’s been getting beat up by stories about urban decay in recent years. But it’s still one of the world’s most beautiful cities, and it looked great during Apple’s live stream. Here’s a quick rundown of all the eye-popping SF locations.