March 9, 1996: Apple confirms that it will shut down its eWorld online service at the end of the month.
Part messaging service, part news aggregator — and all with Apple’s customary premium prices — the short-lived eWorld proved ahead of its time. Apple tells disappointed eWorld subscribers they can switch to America Online instead.
Bestselling author David Pogue just published Apple: The First 50 Years, an ambitious book about the history of Apple.
The approximately 600-page, full-color book spans the company’s epic saga, from its founding by two college dropouts to its latest machinations with Apple Intelligence. It’s a fun and informative book, and an easy read despite being a doorstop.
I interviewed Pogue about his book and the wild ride that Apple’s been on for the last five decades.
★★★★★
Apple: The First 50 Years by David Pogue is a comprehensive retelling of the most influential tech company in history and the people behind it. The book covers the early hobby projects of teenage Steve Wozniak to Apple Intelligence, and the lifetime’s worth of everything in between, in about 600 pages.
It’s just the right amount of detail and depth to tell the whole story of Apple’s rocketing rise to power, years of tumult and insanely great turnaround. It’s an easy and highly entertaining read. You don’t need a technical or nerdy background at all. And there are hundreds of full-color pictures.
Apple: The First 50 Years is now the definitive all-encompassing book I would recommend for anyone interested in the company that changed the world … at least three separate times.
March 8, 1997: Apple renames the forthcoming Mac OS 7.7 update, calling it “Mac OS 8.” It’s more than just a name change, though: It’s a sneaky sucker punch that ultimately knocks out Mac clones.
Unfortunately for Mac users, the updated operating system does not deliver the total top-to-bottom rewrite promised by Apple’s Project Copland. However, the renaming strategy turns out to be a brilliant (if underhanded) way of getting Apple out of terrible licensing deals.
Apple released no fewer than seven products last week, including the MacBook Neo, the M5 MacBook Air, the iPhone 17e and much more. But there are still three more products likely to be coming out of Cupertino this spring — and one of them is among Apple’s most popular offerings.
Here’s what new Apple products we can look forward to in the next few months across multiple categories.
The recently introduced high-end M5 MacBook Pro may be a spec bump update before the M6 models bring radical new changes. But before you commit to sitting this generation out, you should know the M6 models will likely come with some caveats.
An all-new design with new features (like a slimmer chassis and touch screen) usually brings with it an all-new price that’s higher than before. If you’re holding out for the M6 Pro or Max models, you may be waiting for longer than you expect. And if you’re just getting the base model, well, the rumored changes may not come at all.
This isn’t pure speculation; Apple has a proven track record of pulling all these tricks. Here are three reasons why the M5 MacBook Pro may actually be the better choice for you.
Since Apple introduced Mac Studio in spring 2022, the powerful and compact desktop machine has become a favorite centerpiece for ambitious computer workstations. It’s not hard to see why, considering its amazing design and computing chops. But it is pretty hard to choose the best Mac Studio Studio setups we’ve seen. Yet we’ve done so below, with the top 10 Mac Studio setups.
Apple just did something that was, until very recently, almost unthinkable: It put a Mac laptop on sale for $599. And, no big surprise, the new MacBook Neo announced Wednesday already sparks concerns among PC mavens about hordes of users rushing to Apple. A new report from Windows land shows it.
“Windows OEMs are going to feel the heat, too,” the commentator wrote. “For years, OEMs have gotten away with shipping what can essentially be described as e-waste in this price bracket.”
To make the new MacBook Neo — Apple’s most affordable laptop yet at just $599 — the company obviously needed to make some compromises. To keep costs down, Apple removed or scaled back several features that come standard on the MacBook Air and MacBook Pro.
Every wise shopper should consider the limitations of the MacBook Neo before jumping on Apple’s fun-looking new laptop.
The new MacBook Neo costs only $499 with Apple’s education discount, which makes a lot of parents excited. They could get a MacBook for their child for under $500!
Problem is, Apple’s educational discount isn’t available for every student. Here’s who can save $100 on a new MacBook… and who can’t. And what you can do to qualify.
If you’re a Mac gamer — or curious about where gaming hardware is heading — Logitech G just launched something genuinely new. Logitech G Pro X2 Superstrike Lightspeed Wireless Gaming Mouse, released in February and now getting positive reviews, replaces the traditional physical click with a sophisticated haptic system that could give serious players a measurable edge.
At $179.99, it’s a premium proposition — but the technology underneath is unlike anything currently on the market.
Apple’s decision to put an A-series chip in the new MacBook Neo raised more than a few eyebrows. And doubts about its performance.
But comparing the MacBook Neo’s A18 Pro — which debuted a year and a half ago in the iPhone 16 Pro — with previous Mac processors shows that the A-series chip is surprisingly powerful.
The MacBook Neo is Apple’s newest low-end MacBook. Does that mean there’s no reason to buy a MacBook Air anymore? Would power users go straight for the MacBook Pro? I don’t think so. There are still plenty of reasons to buy Apple’s midrange MacBook Air vs. the MacBook Neo.
Apple did a good job differentiating the two computers — there’s no configuration of the Neo that overlaps with the Air. Picking between the two should be straightforward. If you want more than 512GB storage, 8GB of memory or support for multiple external displays, you should opt for the MacBook Air. If you don’t need that much power or high specs, the Neo will do just great for you.
Here are all the differences between the two laptops.
iOS 26.3.1 is ready to be installed on your iPhone starting Wednesday. Mac users got macOS Tahoe 26.3.1 at the same time. The new versions include bug fixes — which are always welcome. And iPad users can install iPadOS 26.3.1, too.
In addition, all three system software updates bring support for the Apple Studio Display monitors that just launched.
Apple unveiled the affordable MacBook Neo Wednesday — and on the same day Basic Apple Guy made a nifty set of wallpapers available for download. So if you’re not ready to buy the laptop or even wait a week or so for the wallpapers, you can still enjoy the related wallpapers — colorful and highly attainable — on your Mac and iPhone.
Apple’s iPhone 17e is the most capable budget iPhone ever made. It packs the A19 chip, a 48MP camera, a 6.1-inch Super Retina XDR display and, notably, MagSafe, into a $599 package. With MagSafe now onboard for the first time in the ‘e’ line, you’ll want a case that takes full advantage of those magnets while protecting your investment. Here are the best MagSafe-compatible iPhone 17e cases you can buy right now (with more surely on the way).
★★★★☆
The Belkin UltraCharge 3-in-1 Foldable Magnetic Charger quickly juices up your iPhone, plus it can power up your Apple Watch and AirPods at the same time. And with a folding design, it can stay on your desk or go on vacation.
I put the multidevice charger to the test in my home office. Here’s how it stood up in real-world use.
Apple introduced the MacBook Neo on Wednesday, unveiling the company’s most affordable laptop ever. It comes in four gorgeous, vibrant colors — silver, blush, indigo and citrus — and costs just $599 (or $499 with Apple’s education discount).
“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of hardware engineering, in a press release. “MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; Apple silicon-powered performance; all-day battery life. There is simply no other laptop like it.”
The MacBook Neo is available for preorder now and will be available on March 11.
As of Tuesday, Apple has refreshed its entire MacBook lineup with M5 silicon. And while the new machines bring meaningful upgrades across the board, buyers should brace for higher prices than last year.
Whether you’re eyeing the new MacBook Air or the pro-grade MacBook Pro, here’s a breakdown of what to expect at every price point.
Apple on Tuesday introduced the Studio Display XDR with mini-LED backlighting as its new premium monitor for professionals. It replaces the Pro Display XDR in the lineup, though the new model is smaller and lower resolution.
Apple also introduced a second-generation Studio Display, its high-end monitor for prosumers. This includes a better camera, more speakers and other tweaks.
“Apple has led the industry in delivering the world’s most advanced displays for pros to do their life’s best work, and today we do that once again with the introduction of the new Studio Display family,” said John Ternus, Apple’s senior vice president of hardware engineering, said in a press release. “Studio Display gets even better with a new 12MP Center Stage camera and powerful Thunderbolt 5 connectivity. And the Studio Display XDR is a huge leap forward for XDR technology, with a mini-LED backlight, 2000 nits of peak HDR brightness, advanced color accuracy, and a 120Hz refresh rate, transforming workflows like filmmaking, design and print, and 3D animation. It’s by far the world’s best pro display.”
Using Apple’s all-new Fusion Architecture with “super cores,” the new M5 Pro and M5 Max chips that Apple unveiled Tuesday in new MacBook Pro models will bring more than enough power to handle Apple Intelligence and plenty of other complex computing tasks, the company said.
“M5 Pro and M5 Max are a monumental leap forward for Apple silicon, leveraging our new Fusion Architecture to scale the capabilities of Apple silicon while preserving its core tenets of performance, power efficiency and unified memory architecture,” said Johny Srouji, Apple’s senior vice president of hardware technologies, in a press release.
“Both chips underscore our relentless pace of innovation, integrating the world’s fastest CPU cores, a next-generation GPU with Neural Accelerators, a faster Neural Engine and high-bandwidth, high-capacity memory — resulting in an unparalleled combination of performance, efficiency, and incredible on-device AI capabilities for MacBook Pro,” he added.
Apple’s long-rumored M5 Pro- and M5 Max-powered MacBook Pros are finally official. The new laptops look visually the same, but pack updated internals that promise a massive leap in performance.
“MacBook Pro with M5 Pro and M5 Max redefines what’s possible on a pro laptop, now up to 4x faster than the previous generation,” said John Ternus, Apple’s senior vice president of hardware engineering, in a press release Tuesday.
AI prompt generator VibeFarm gives you a new way to write, revise and reuse AI prompts so you achieve the best results in the shortest time. Just use this simple but sophisticated tool to create the perfect prompt, then feed it to your AI of choice.
After you achieve your goal, you can use VibeFarm to easily tweak your prompt and reproduce similarly stellar results time and time again. And right now, a lifetime subscription to VibeFarm costs just $99.99 (regularly $539).
Apple’s best-selling laptop got even better with Tuesday’s launch of the M5-powered MacBook Air. It features no major design changes, but it sports a faster processor than before, adds storage capacity and shifts to Apple’s N1 chip for improved connectivity.
“The new MacBook Air with M5 brings incredible performance and even more capability to the world’s most popular laptop,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “With M5, MacBook Air powers through a wide range of tasks, from everyday productivity to creative workloads, and is even faster for AI.
“Now featuring double the starting storage, as well as Wi-Fi 7 and Bluetooth 6, in a sleek and durable design with long battery life, MacBook Air is the perfect laptop for anyone who values the unrivaled combination of performance and portability,” he added.
Apple’s iPhone 17 lineup has a new, more affordable addition: the iPhone 17e. It might look different from the rest of the family, but under the hood, it shares many of the same core components.
If you are trying to decide between the iPhone 17 and iPhone 17e, here’s the smarter option.