A ringtone company that professes to hate ringtones has introduced three new sets of ringers for the iPhone that address cellphone etiquette.
Available now for $10 each, the three new collections from San Francisco-based iRingPro are designed to make your ringing iPhone less shrill, annoying and intrusive.
“We hate ringtones,” said founder Joel Hladecek in a statement. “Which must sound odd coming from a company that makes them. But then I think that’s why iRingPro ringers are more sophisticated – why they sound cooler and seem so much more adult than anything else out there.”
iRingPro’s ringtones come in two versions – long and short. While the short tones have a traditional gap between rings, the long version has a longer period of silence, making it more relaxed and allowing you time to check who’s calling before the next ring.
The ringtones also come in “Meeting Grade” or “Active Grade.” Designed for meetings, the Meeting Grade tones are quieter and softer. When you’re out and about, the Active Grade tones are more vigorous, making them audible from a pocket or handbag, or over traffic noise.
Joining iRingPro’s well-received Zen Collection, the three new collections are:
Tek: A collection of sc-fi tones inspired by the futuristic gadgets of Hollywood. “Everybody looks to see what kind of technology you’re holding,” the company says.
Origin: A collection of “hand-made” sounds that invoke the origins of music. “Each time the phone rings, it sounds slightly different,” iRingPro says.
Zen 2: Designed for meetings or quiet settings. Free to registered owners of the original Zen Collection.
Each collection costs $9.95 and available now in iPhone and MP3 formats. You can preview each collection on iRingPro’s website.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
