Jonathan Ive, Apple Senior VP of Design, has been named the #1 most creative person in business by Fast Company magazine.
Citing Ive’s decade-long influence over Apple’s rise to prominence as a trendsetting company with global reach, Fast Company‘s “100 Most Creative People in Business” list builds on an interview the magazine did with Apple’s young design star not long after he’d produced the groundbreaking Bondi Blue iMac. “We feel that we’re just getting going,” Ive told the magazine then, and the rest, as they say, is history.
Robert Brunner, Apple’s previous design chief, and the man who hired Ive and recommended him as his successor, said, “He likes to make perfect stuff,” describing what sets Ive apart from his peers in the design universe. “Ive has this design ability combined with a craftsmanlike mentality,” Brunner added, pointing to Ive’s understanding of the interplay between design and manufacturing as keys to the success of more recent products such as the iPhone and unibody laptop computers.
