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Hello, this is Tracy with Kalto Mac and I'm here with Oliver from PRISM. P-R-I-Z-M
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Can you tell us a little bit about your product and what it does? Sure
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So, PRISM is a brain for your sound system. So you connect it to any sound system or speaker that you have and you will only have to press
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one little button and the device will automatically generate a playlist that takes into account
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the music that everyone around it likes. So users just have to install an app on their iPhone and then this will allow them to very
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quickly create a music profile and every time the user will be around the product, it will
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know that it's here and it will take into account the music they like to generate a
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playlist that will fit every mood. To learn what users want to listen to every time, the device is also able to understand
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the context in which music is listened to. We're able to automatically know that, for example, you're in the morning before going
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to work or you just got back from work, you're alone at home, you're with your girlfriend
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is it the weekend, is it a weekday, are you having a party? Those are all the kind of contexts that actually matter when you want to choose music you want
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to listen to and we're able to automatically detect it in order to learn what each user
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wants to listen to in each of those contexts. That sounds very interesting
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What is the deal with the heart on the one side and then, is that an X
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It's an X. Yeah, sure. The device will automatically choose the music for you and it will go and try to find new
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stuff that you don't already know. If it plays something that you like, you can just touch the heart and it will automatically
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add the song to your playlist so you can find it later. If the device plays something that you are not really into, you don't like, you can just
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touch the cross and it will skip to something else. All those explicit interactions with the device will allow it to learn and better predict
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what kind of music to play every time. In order to use the device, you just have to press the play button right here and it
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will automatically start playing music. It's always ready, you have no setup, you don't have to use your phone or laptop to
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listen to music at home. Just press play and music starts playing
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You like what you hear, touch the heart, you don't like, touch the cross and it will learn
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and get better over time
