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We caught up with the Apple co-founder in line for the iPhone 4s at the Apple Store in Los Gatos, California.
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iPhone what's awesome about the iPhone
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first of all being in the gadget world I
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got to kind of keep up with the latest
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hottest you know and it's kind of almost
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a showoff thing with friends when you're
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in that group but um more than that this
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iPhone a lot of people think it's just
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incremental upgrades and not that much
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of a change I think this is the most
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startling change almost in the history
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of computers because when are we going
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to get to a computer you can talk to
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like a human I have been using Siri for
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one year I have been talking over and
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over interviews on in speeches around
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the world to all my friends and nobody
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seems to pick up on the fact that this
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is such an incredible different way to
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live your life rather than figuring out
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all the ways to use a little Computing
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product you just speak what you think to
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it and eventually it's going to get
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smarter and smarter about being able to
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understand things and give you answers
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instead of here's a link to some place
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you might find an answer or figure it
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out no I want the answer Steve Jobs
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always thought that way a person doesn't
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want a bunch of technology that lets
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them do a job they just want the answer
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thereafter they want the job done in the
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most natural human to screen way
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possible yeah and that's great is this a
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new era kind of like the multi-touch uh
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interface was a new era in Computing
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absolutely a new era um the fact is I've
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been I've been using voice on a lot of
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the apps on the iPhone like uh um Google
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um the Google search the Google mobile
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and Siri and also the built-in speech
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recognition where you can tell it to
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play songs by Bruce Springstein or or
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phone Janet mobile all Janet mobile um
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and on the on the Android phones I like
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being able to say navigate to Apple
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Store and it doesn't or text Janet I'm
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standing in front of people right now
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can't talk period and it does it now
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Siri is going to let you do these sort
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of things and I it has changed my life
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of what I like to do with phones and
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what feels Pleasant to me and very often
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I you know maybe I'm just deleting Ed of
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that but what I usually feel absolutely
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this is a most much wonderful wonderful
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life compared to what we have is what it
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is the direction it goes it also speaks
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of this artificial intelligence idea
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yeah we're just sort of barely
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simulating it yet it's not like
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conscious machines but it's like oh my
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gosh I can speak to a computer like a
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friend I'm going to stop wanting the
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friends once the computer already it has
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better answers on
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Google so I've been watching you for
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hours out here talking to all these
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different people like I don't know
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hundreds of people have come up to you
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today and you're waiting all night uh
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why do you do it you're co-founder of
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the company why you could probably pick
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up the phone and get a case of these
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things the only thing that bothers me is
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I get behind on my internet um news news
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reading and I get behind on email huge
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amount and there's not I can't even pick
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up my own computer and start doing
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anything so that that that worries me in
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my head that's in the background but I'm
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here waiting I mean people come up can
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you take a picture with us who can't who
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can't take a picture can you sign this
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who can't sign something yeah you know
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yeah so and it's nice you know and it's
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nice to people I think if I went and saw
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oh a rock group that I really love on
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stage that's one thing but you think oh
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you'll never meet them in person oh if
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you get to if you got to meet those
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people in person you saw a big speaker
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and you admired their speech could I
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actually go up and talk to them it makes
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a big difference in people's lives and I
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can give that so easily so is it still
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possible do you think for young
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entrepreneurs to do what you and the
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other Steve did to start a small company
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grow it into this colossal like
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important company that everybody loves
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is that is is the world still uh
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friendly to to to a thing like that yeah
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it happens every day young people that
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didn't quite go to college but got some
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clever ideas and stack together and put
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together some apps and made a 100,000
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bucks or a million dollars and every one
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of those little startups that successful
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can go an awfully long way I mean Apple
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got into some markets that affect not
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just one or two solutions a computer
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does every solution in the world so
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Apple had kind of the broadest category
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of things you can do and an iPhone is a
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computer and an iPad is a computer I
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mean because they could do so many many
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many different things so not everybody
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who starts a company can but young
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people all the time that usually you
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know start these new ideas that people
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didn't think of before I mean look look
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at Facebook and Google and apple and
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yaho and a bunch of them they're just
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just out of college so those people have
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a lot more energy and time to achieve
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what is what inside there's a personal
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goal because I thought of it because I
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thought of it I want to prove it
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possible and make it successful that's a
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stronger reward than any salary any
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title any awards that Society could give
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you so one last question what's it like
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to have co-founded a company like a
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apple it must be really something I'm
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very proud of it I think back to a lot
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of great contributions and things I did
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and I hope that my role was part of what
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gave the company its culture its flavor
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and it's its love and and and gave it
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also a huge amount of wealth to invest
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wisely in the products that we have
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today so I I you know hope that I had a
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real good role in in all the great
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things we have today that I didn't
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wasn't really directly involved in in
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venting but believe in I'm just very
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thankful I'm I'm thankful the other side
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of me is okay if if uh starting the
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company didn't really matter the one
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that had an apple to it could have been
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a whole new company still had the iPhone
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4 and the iPad 2 and um and these kind
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of products the iPods and the iTunes
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Store and the retail store same company
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could have and I would still love that
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company for you know having enhanced my
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life sure absolutely well uh thank you
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very much I appreciate it sure
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