Swiss designers Big Game have just launched a collection of pimped everyday objects called “New Rich” by replacing one plastic part on each with real gold.
In it are Apple earbuds with a gold “bolo tie” look, lending a hint of bling to your iPod. Subtle, yes. Practical, no. Cool, definitely.
The idea behind it?
“We’ve picked standard, universal products, and replaced a part of each object by an equivalent in gold”¦We love the shrewd blend between the down-to-earth functionalism of mass-products and the ultimate precious material: gold.”
Prices to come…
via Josh Spear
2 responses to “Prieview: That Hint of Gold, For Your Earbuds”
Good timing, guys. Maybe next you’ll introduce your golden parachute? No, not that kind. The one your target market needs when they jump off the ledge.