Steve Jobs

Steve Jobs in Exile by Geoffrey Cain serves up a comprehensive history of that other computer company Steve Jobs founded, NeXT.

The book, released Tuesday, starts in 1985 with Steve Jobs being forced out of Apple. It tells the tumultuous tale of what happens after Jobs poaches five Apple employees, they all gather in his bare living room, and ask, “Well … now what?” 

Starting fresh at just the right moment in history, they invented the computer architecture of the modern era with a powerful UNIX foundation, object-oriented programming and emerging web technologies. It’s an intensely frustrating tale of Jobs blowing chances at success left and right, letting perfection be the enemy of the good. 

Pair this book with Apple: The First 50 Years and you have the complete picture. It’s a shorter read that covers fascinating years where Steve grew up as a leader. 

May 19, 2001: Apple revolutionizes the world of computer shopping when it opens its first two Apple Stores. Located in Tysons Corner, Virginia, and Glendale, California, the new outlets represent the culmination of a long-term dream for Cupertino.

It’s the start of something massive. Within two and a half decades, Apple will expand its retail operations to more than 500 stores in 27 countries and regions around the world. And they will become some of the most profitable retail outlets anywhere on a dollars-per-square-foot basis.

May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history of business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”

May 15, 2001: Apple CEO Steve Jobs flips the script on the dreadful experience of computer shopping, unveiling an ambitious plan to open 25 innovative Apple stores across the United States. The first ones, located at Tysons Corner in McLean, Virginia, and the Glendale Galleria in Glendale, California, are set to open later that week.

However, this new Apple initiative is about much more than just a couple of retail outlets. It’s a radical reinvention of tech retail that will change the way computers get sold.

May 14, 1992: Apple co-founder Steve Jobs‘ company NeXT runs into trouble as it loses a crucial deal with Businessland after the computer retailer closes its stores.

It comes at a time when NeXT’s luck is going from bad to worse. The Businessland closure marks one of the lowest points in Jobs’ career — before everything starts to turn around again.

Apple fans and coin collectors snatched up a new tribute to Steve Jobs on Tuesday. As part of its ongoing American Innovation $1 Coin Program, the United States Mint put the Steve Jobs coin up for sale at 9 a.m. Pacific time this morning — and it sold out almost instantly.

The coin honors the late Apple co-founder and his impact on technology and culture, celebrating one of the most influential figures in technology history. But the image of Jobs is somewhat questionable.

May 12, 2005: Longtime Apple frenemy Bill Gates tells a German newspaper that Apple may have hit it big with the iPod, but that its success isn’t going to last forever.

The reason for the Microsoft co-founder’s doomy take on the iPod’s future? He thinks mobile phones will steal the music player’s market share.

The good news for Gates is that he was right on the money. The bad news for Microsoft is that Apple cannibalized itself by making the iPhone. And Apple’s smartphone became even more successful than the iPod.

May 8, 1997: Apple launches the PowerBook 2400c laptop, a 4.4-pound “subnotebook” that’s the MacBook Air of its day.

The PowerBook 2400c predicts the rise of speedy, lightweight notebooks, while also paying tribute to Apple’s past. Its design echoes the original PowerBook 100. Even years later, it remains a cult favorite among many Mac users.

May 7, 2014: Katie Cotton, the fearsome, much-admired head of Apple’s worldwide publicity machine, steps down from her vice president post after 18 years with the company.

During her stint at Apple, Cotton worked in lockstep with CEO Steve Jobs and proved instrumental in controlling the company’s portrayal in the press. Her departure provides one more reminder that the Jobs era is over at Apple.

May 6, 1998: Apple CEO Steve Jobs unveils the original iMac, a brightly colored, translucent computer that will help save the company.

Coming just 10 months after Jobs’ new management team took over the struggling company, the iMac loudly announces that the days of Apple quietly fading into the background are over. The colorful computer marks the start of a very successful run for Cupertino.

May 3, 1984: Apple marks the all-important first 100 days of Mac sales, signaling whether the product launch is a hit with customers.

The results outstrip even Apple co-founder Steve Jobs‘ most optimistic targets. Unfortunately, not everything is as positive as it seems following the successful Mac launch.

April 29, 2010: Apple CEO Steve Jobs pens “Thoughts on Flash,” an open letter to explain why, basically, Adobe Flash kind of sucks. The letter marks the beginning of the end for the once-omnipresent plugin that powered multimedia in internet browsers for years.

Following the devastatingly blunt broadside, Adobe Systems CEO Shantanu Narayen hits back at Apple, arguing against Jobs’ complaints. But the Apple leader has clearly made up his mind: iOS devices will never support Flash. The writing is on the wall.

This week on the Cult of Mac podcast: Holy mackerel, Tim Cook really is stepping down from his CEO role at Apple! And it’s happening sooner than most of us thought. His replacement, John Ternus, sounds like a solid pick — a hardware guy with a long history in Cupertino.

Cook himself says he wants the four-month transition to be “a textbook succession plan, the best in the world.” So the big question is, what will this transition look like for Apple? We’ve got some thoughts. (Lots of ’em, actually.)

Also on the Cult of Mac podcast:

• Is Tim Cook the best Apple CEO ever? Well, no, that would be Steve Jobs. Still, Cook’s time at the top has clearly been exceptional.
• Word on the street is that John Ternus might be a bit more Jobsian when it comes to his decision-making. And he’s already promising that Apple will “change the world once again” with its upcoming products.
• New rumors give us something else to ponder: the buzzy color of the iPhone 18 Pro and a key feature coming to the first folding iPhone that we feared we weren’t getting.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

April 24, 2015: The original Apple Watch launch means consumers, who endured a seven-month wait after the device’s unveiling at a keynote the previous September, can finally strap an Apple wearable onto their wrists.

Apple CEO Tim Cook describes the smartwatch as the “next chapter in Apple history.”  Behind the scenes, however, the first Apple Watch launch is a moment long in the making.

Apple’s appointment of John Ternus as its next CEO signals a potential shift in leadership style at the company, with insiders pointing to his decisive approach to decision-making.

In contrast, outgoing CEO Tim Cook is more of a consensus builder.

April 17, 1977: The Apple II launch at the West Coast Computer Faire positions Apple at the forefront of the looming personal computer revolution.

The company’s first mass-market computer, the Apple II boasts an attractively machined case designed by Jerry Manock (who will later design the first Macintosh). It also packs a keyboard, BASIC compatibility and, most importantly, color graphics.

Fueled by some marketing savvy from Apple co-founder Steve Jobs, the Apple II launch makes quite a splash at the San Francisco Bay Area’s first personal computer convention.

April 13, 2005: The tech world gets excited when a sketchy rumor suggests Apple is building a tablet computer.

The Chinese-language report claims Quanta will build a 15-inch touchscreen tablet PC with a detachable keyboard. Apple will supposedly ship the device in the first quarter of 2006. Things don’t turn out quite like that, but the rumor offers the first hint about Apple’s secret iPad project.

April 12, 1976: Apple’s third co-founder, a former Atari colleague of Steve Wozniak’s named Ron Wayne, cashes in his Apple shares for just $800.

Wayne, who owns a 10% stake in the company, throws in the towel after worrying that he doesn’t have the time or energy to properly invest in Apple. He later receives an extra $1,500 check to seal the deal. When he cashes it, he loses out on an investment that could have been worth billions.

“I was 40 and these kids were in their 20s,” Wayne told Cult of Mac decades later, referring to Apple co-founders Wozniak and Steve Jobs. “They were whirlwinds — it was like having a tiger by the tail. If I had stayed with Apple, I probably would have wound up the richest man in the cemetery.”

April 11, 1976: Apple releases its first computer, the Apple-1.

Designed and hand-built by Steve Wozniak, the computers are sold wholesale by “Steven” Jobs. To finance their manufacturing, Wozniak sells his HP-65 calculator for $500, while Jobs sells his Volkswagen van.

April 10, 1985: During a fateful meeting, Apple CEO John Sculley threatens to resign unless the company’s board of directors removes Steve Jobs as executive VP and general manager of the Macintosh division.

Sculley’s threat triggers a series of events that ultimately will result in Jobs’ exit. The marathon board meeting — which continues for several hours the next day — leads to Jobs losing his operating role within the company. However, the Apple board allows him to stay on as chairman. Things won’t exactly play out like that.

April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.

Despite a total lack of experience selling tech products, Sculley was lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book excerpt reveals the human cost of Apple’s retail decline through its struggles to sell Vision Pro.

Wired published a Vision Pro-focused excerpt Tuesday from Mutiny: The Rise and Revolt of the College-Educated Working Class, by Noam Scheiber. He reports on labor for The New York Times.

April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.

After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He will run Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad.

During Sculley’s decade at the helm, Apple will sell more personal computers than any other company. But most people still remember him for his role in kicking Apple co-founder Steve Jobs out of Cupertino.

April 4, 1975: Microsoft is founded by childhood friends Bill Gates and Paul Allen. The software company destined to become a tech behemoth — and a major Apple frenemy.

A few years later, Microsoft will break through to the mainstream with Excel and Word, becoming a key developer of Macintosh software. Then comes the Windows operating system, looking suspiciously Apple-like. After Windows arrives, Microsoft and Apple will embark upon a long-running feud.

April 1, 1976: The Apple Computer Company is founded by Steve Jobs, Steve Wozniak and Ronald Wayne. The trio sets out to sell the $666 Apple-1 computer.

Apple will not officially become a corporation until January 3 the following year. By that time, Wayne is no longer a part of the business.