Steve Jobs was a visionary tech entrepreneur who co-founded Apple and revolutionized the consumer electronics industry with a series of hit products including the iMac and the iPhone. With a keen understanding of what made a product easy for consumers to use, played a pivotal role in transforming several industries through his innovative work in technology and design.
However, after a power struggle with Apple’s board, Jobs left the company in 1985. He went on to found NeXT Inc., which developed high-end workstations and software, although it struggled commercially. In 1986, Jobs acquired a major stake in Lucasfilm’s Graphics Group, which later became Pixar Animation Studios. Pixar’s success, starting with the release of Toy Story in 1995, made it a major player in animation before its acquisition by Disney in 2006.
Steve Jobs returns to Apple in 1997, and revolutionary products follow
Steve Jobs returned to Apple in 1997 when Apple acquired NeXT. His return marked the beginning of a new era for the company. Under his leadership, Apple introduced several revolutionary products.
The iMac, released in 1998, redefined computer design with its vibrant, translucent blue casing.
Next, the iPod arrived in 2001. Capable of putting “1,000 songs in your pocket,” the digital audio player transformed the music industry.
The first iPhone, released in 2007, changed mobile communication — and life itself — with its touchscreen interface.
And the iPad, released in in 2010, popularized tablet computing.
Throughout his wildly successful career, Steve Jobs was known for his intense focus on product design and user experience. He worked hand-in-hand with Jony Ive, Apple’s design chief at the time, to make Apple one of the most valuable and influential technology companies in the world.
Steve Jobs dies on October 5, 2011
In August 2011, due to pancreatic cancer and related health problems, Jobs resigned from his role as Apple’s CEO. He died at age 56 on October 5, 2011, leaving behind a profound legacy of innovation and creativity that continues to shape technology and consumer electronics.
For more information, read Inside Steve’s Brain by Cult of Mac founder Leander Kahney, or Steve Jobs, a biography by Walter Isaacson.
The original Apple logo, designed by Ron Wayne. Image: Apple
April 1, 1976: The Apple Computer Company is founded by Steve Jobs, Steve Wozniak and Ronald Wayne. The trio sets out to sell the $666 Apple-1 computer.
Apple will not officially become a corporation until January 3 the following year. By that time, Wayne is no longer a part of the business.
No, you weren't holding your iPhone wrong. Photo: Apple
March 29, 2012: A settlement ends the “Antennagate” controversy, as Apple gives affected iPhone 4 owners the chance to claim a whopping $15 payout. The settlement covers customers whose phones dropped calls due to its cutting-edge design, but were unable to return their handsets (or didn’t want a free bumper case from Apple to mitigate against the problem).
While it’s arguable whether a $15 payout was worth filing all the paperwork necessary to claim the cash, the Antennagate story — and the resulting class-action lawsuit — generated big headlines at the time.
The Newton MessagePad 2000 brought many upgrades to Apple's doomed PDA line. Photo: iFixit
March 24, 1997: The Newton MessagePad 2000 brings major upgrades to Apple’s PDA line, including a far better display and a much faster processor.
The best MessagePad yet by a wide margin, it quickly becomes a critical and commercial success. But it won’t be enough to save the doomed product line.
Steve Jobs gives a speech to Apple employees in 1999. Photo: Akira Nonaka
A newly uncovered video from July 1999 captures Steve Jobs speaking candidly to Apple employees just days after the launch of the wildly successful iBook G3. It offers an unfiltered window into the mind of a CEO who had just pulled a company back from the brink.
March 15, 2004: The iTunes Music Store hits a crucial milestone, having sold an astonishing 50 million songs in less than a year. The achievement cements Apple’s place at the center of the rapidly changing music business — at least for the moment.
“Crossing 50 million songs is a major milestone for iTunes and the emerging digital music era,” Apple CEO Steve Jobs says in a statement. “With over 50 million songs already downloaded and an additional 2.5 million songs being downloaded every week, it’s increasingly difficult to imagine others ever catching up with iTunes.”
In retrospect, Apple's Newton MessagePad survey seems like stealth iPhone research. Photo: Moparx
March 10, 2004: Apple sends out a survey to select Apple customers, claiming that it is considering relaunching the Newton MessagePad.
“We need to determine why the Apple Newton was not a commercial success and whether there is an interest in re-launching a new version of the Newton,” Apple’s survey says. “Your comments will help understand why the Newton failed and if there is interest in re-launching a new, improved Newton.”
In hindsight, it seems pretty clear that Apple’s apparent interest in launching another personal data assistant served as cover for stealth market research for the still-in-development iPhone.
The iPhone SDK plants the seeds for the App Store's stunning success. Photo: Apple
March 6, 2008: Apple releases the iPhone software development kit, finally allowing coders to start creating native mobile apps for the new smartphone. The iPhone SDK gives developers the tools they need to unlock the new smartphone’s potential.
When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative app distribution network.
Steve Jobs and Steve Wozniak learned valuable lessons at Homebrew. Photo: Apple
March 3, 1975: The Homebrew Computer Club, a hobbyist group that will help spark the personal computing revolution, holds its first meeting in Menlo Park, California.
It becomes a welcome forum for computer geeks at a time when few others care about the nascent technology. Regular attendee Steve Wozniak and his friend Steve Jobs will eventually show off the first Apple-1 computer at the club.
Steve Jobs was born on this day in 1955. Photo: Jason Mercier
February 24, 1955: Steve Jobs is born in San Francisco. He will go on to co-found Apple and become one of the most important figures in the history of consumer technology. He’s also probably a big part of why you’re reading this website right now.
Happy birthday, Steve! Let’s take a moment to reflect on your innovation, artistry and overall brilliance.
These were two of the wackier Macs ever. Photo: Apple
February 22, 2001: The iMac Special Edition, sporting wild designs that would make a hippie happy, puts a wacky face on the colorful computer that saved Apple’s bacon at the turn of the century. The Flower Power iMac and Blue Dalmatian iMac evoke tie-dye shirts and other unconventional ’60s-era imagery.
A far cry from the super-serious, aluminum-heavy industrial design that will come to define Apple in subsequent years, these colorfully patterned iMacs stand out as some of the most irreverent computers Cupertino ever dreamed up. (C’mon, when was a real Dalmatian blue?)
Under the crazy-looking exteriors, a pretty darn great iMac G3 hums along.
The first iPhone was definitely a bit ... different from current models. Photo: Bob Ackerman/Wikipedia CC
February 21, 2007: Apple comes to an agreement with Cisco over the iPhone trademark, which Cisco legally owns but Apple wants to use.
Under the agreement, both companies get to use the iPhone trademark on products throughout the world. The two businesses also dismiss outstanding lawsuits against one another, and agree to “explore opportunities for interoperability in the areas of security, and consumer and enterprise communications.”
It’s a classic bit of Apple CEO Steve Jobs steamrolling the opposition.
This marked a significant moment in Apple's turnaround. Photo: Ste Smith/Cult of Mac
February 18, 2004: Apple CEO Steve Jobs sends an internal memo to employees revealing that the company is, for the first time in years, totally debt-free.
“Today is a historic day of sorts for our company,” he writes. It’s a big turnaround from the bad old days of the 1990s, when Apple carried more than $1 billion in debt — and faced the danger of bankruptcy.
Steve Jobs becomes the face of the 1980s tech boom. Photo illustration: Ste Smith/Cult of Mac
February 15, 1982: Apple co-founder Steve Jobs appears on the front cover of Time magazine for the first time. The lengthy cover story makes Jobs the public face of successful tech entrepreneurship.
The first of many Time covers for Jobs, the article — titled “Striking It Rich: America’s Risk Takers” — casts him as the prototypical young upstart benefiting from the burgeoning personal computing revolution. It also identifies him as part of a surge of freshly minted millionaires running their own businesses.
Steve Jobs' death caused an outpouring of support. Photo: Grammys
February 12, 2012: Months after his untimely death, Apple co-founder Steve Jobs is honored with a Special Merit Grammy Award in recognition of his contributions to the field of music with the iPod and iTunes Music Store.
Eddy Cue, Apple’s senior vice president of internet software and services, collects the Grammy on behalf of Jobs’ family and “everyone at Apple.”
February 9, 1993: NeXT Inc., the company Steve Jobs founded after being pushed out of Apple, quits making computers. The company changes its name to NeXT Software and focuses its efforts entirely on producing code for other platforms.
In a mass layoff, 330 of NeXT’s 500 employees lose their jobs in an event known internally as “Black Tuesday.” Cruelly, many people hear of their fate on the radio.
Steve Jobs did not like losing control of the iPad narrative. Photo: Apple
February 8, 2010: Apple CEO Steve Jobs reportedly flips out over a tweet sent from an iPad by an editor at The Wall Street Journal.
The reason? Apple showed the iPad to top staffers at the news outlet months ahead of its official release. While Jobs already unveiled the device to the public a couple of weeks before, the suggestion that people outside Apple gained early access to the tablet apparently upset him.
Apple could have teamed up with Disney to make an offer. Photo: Yahoo
February 4, 2008: Apple CEO Steve Jobs reportedly considers buying the search engine Yahoo. Apple is one of several interested companies, following reports that Microsoft offered $44.6 billion for the web portal the previous week.
Nothing ultimately comes of it, but Apple’s interest is later confirmed in an authorized biography of Jobs.
You probably won't believe how much a collector paid for a check signed by Apple co-founder Steve Jobs. AI composite image: RR Auction/ChatGPT/Cult of Mac
How much would you pay for a check signed by both Apple co-founders, Steve Jobs and Steve Wozniak? Factor in that it is Apple check No. 1. Got a figure in mind? Now double it. Your guess is probably still less than a collector paid for that item in a recent auction.
It went for a stonking $2.4 million — believed to be the highest price ever paid for a signed check at public auction.
Bandley 1 was Apple's first purpose-built HQ. Photo: Dvorak Uncensored
January 28, 1978: Apple Computer occupies Bandley 1, its first custom-built office, giving the company a bespoke business center to house its growing operations in Cupertino, California.
A full 15 years before 1 Infinite Loop, and almost four decades before Apple Park’s stunning “spaceship” HQ landed, 10260 Bandley Drive in Cupertino becomes the first purpose-built, permanent headquarters for the newly founded company.
January 27, 2010: After months of rumors and speculation, Apple CEO Steve Jobs publicly shows off the iPad for the first time. Aside from the name, which some people joke sounds like a female sanitary product, the first-generation iPad immediately earns critical acclaim.
“The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
Apple lays out the strengths of the revolutionary Macintosh 128K. Photo: Apple
January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.
Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.
If Steve Jobs were here, he'd sign off on the Apple/Google partnership to add Gemini to Siri. AI mage: ChatGPT/Cult of Mac
The fact that Google Gemini will power the revamped Siri is drawing criticism from people convinced that Apple should have developed its own AI in-house to bring the voice assistant up to speed.
Some of the critics seem to think Apple always made its own software before now. Therefore they regard the deal with Google as a major policy shift — and a sign of weakness that would horrify Apple co-founder Steve Jobs.
No. Just … no. These critics will be shocked to learn that many Apple products are built on top of tech developed outside the company … and often, it was Steve Jobs who did it!
A plain manila envelope became a key stage prop for selling the MacBook Air. Photo: Apple
January 15, 2008: Apple CEO Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below.)