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Apple rumors

Get the latest rumors and leaks about upcoming Apple products and behind-the-scenes developments. Cult of Mac staffers carefully evaluate Apple rumors in an attempt to discern what you can believe and what you shouldn’t.

Why is Apple so secretive?

Apple is a famously secretive company. Cupertino almost never talks about unreleased products or products in development. In fact, the company goes to extreme measures to maintain secrecy. And it pays off, not least in splashy product launch events with a surprise final reveal. In Steve Jobs’ famous words: “One more thing…”

Apple maintains its secrecy primarily to protect its product innovations, maintain a competitive advantage, create anticipation for product launches, and manage internal workflows efficiently.

Apple secrecy: Goals achieved

Apple’s culture of secrecy serves multiple strategic purposes:

Preventing leaks and protecting innovation: Apple’s secrecy helps keep new products and technologies hidden from competitors and the public until official launch. That can prevent rivals from copying or countering Apple’s innovations prematurely. Secrecy also avoids giving critics a chance to judge products before Apple deems them fully ready, which could harm sales or brand excitement.

Maintaining customer excitement and sales: By not revealing products early, Apple preserves customer anticipation and prevents potential buyers from delaying purchases of current models in anticipation of newer ones. For example, rumors about upcoming iPhones historically hurt sales of existing models. Secrecy helps Apple avoid this problem.

Ensuring smooth internal operations: Internally, secrecy helps Apple run more smoothly by limiting information flow to only those who need to know. This prevents distractions, reduces the risk of projects being prematurely killed or altered, and keeps teams focused on their specific tasks without unnecessary interference.

Creating a controlled power structure: Apple’s strict secrecy creates an internal hierarchy where access to information reflects one’s role and influence, reinforcing organizational control and discipline. Employees sign nondisclosure agreements, aka NDAs, and are often restricted from discussing their work even with colleagues outside their project teams, fostering a culture of compartmentalization.

Security measures to minimize information leaks: Apple employs extreme physical and procedural security measures, such as locked rooms, chained devices, frosted windows and strict badge access, to prevent leaks. Employees may be forbidden from discussing their work with family or friends. Violations can lead to termination or legal action.

Cultural legacy from Steve Jobs: Apple co-founder Steve Jobs worked to instill this culture of secrecy at the company. He believed in controlling information tightly to maintain the company’s mystique and competitive edge. The practice continues under the leadership of CEO Tim Cook as a core part of Apple’s identity and operational strategy.

Apple’s secrecy is a deliberate, multifaceted strategy designed to protect its innovations, maintain market excitement, control internal workflows, and uphold a disciplined organizational culture. Over the years, this approach proved critical to Apple’s success. It remains a defining characteristic of the company.

Reporting on Apple rumors

Despite the secrecy, lots of information leaks out, especially from Apple’s sprawling supply chain.

Leaks about new hardware, especially hardware currently in production, happen fairly often. We know a lot about the upcoming iPhone lineup, due in the fall, for example.

Leaks about software prove less common. That’s because software is generally developed at Apple’s Cupertino HQ, where secrecy is baked deep into the foundations of Apple Park.

Get the latest Apple rumors:

Read Cult of Mac’s latest posts on Apple rumors:

6 leaked iOS 27 features I can’t wait to try

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Leaked iOS 27 features I’m most excited to try
Leaks reveal a lot about iOS 27.
AI image: ChatGPT/Cult of Mac

As it struggles to catch up on AI, Apple almost undoubtedly plans to focus on Apple Intelligence in iOS 27. But the company will also reportedly focus on refining the iPhone experience and tidying up existing features.

Thanks to leaks, we already have an early look at some of iOS 27’s biggest new features. While Apple certainly has some surprises planned, these are the leaked iOS 27 features I’m most excited to try.

Apple’s next iPhone redesign could be all about the curved display

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A photo of a smartphone used in a story about the iPhone 19 Pro's much rumored curved OLED screen.
Apple may finally be preparing to move beyond the Dynamic Island era.
Photo: ChatGPT/Cult of Mac

Apple is reportedly testing a prototype quad-curved OLED screen for the iPhone 19 Pro as part of its push toward an all-screen iPhone. If the leaks prove accurate, it could mark Apple’s biggest redesign since the iPhone X.

The rumored 2027 flagship phone is said to come with under-display Face ID and be curved on all four sides. It could give buyers a compelling reason to skip the iPhone 18 Pro.

Apple’s OLED MacBook plans get a big boost from Samsung

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The road to OLED MacBooks just got a lot clearer.
The road to OLED MacBooks just got a lot clearer.
AI image: ChatGPT

Samsung Display reportedly pushed the yield of its 8.6-generation OLED panels above 90%. This clears a major hurdle and paves the way for the rumored mass production of Apple’s OLED MacBook lineup later this year.

The improved yield rate should allow Samsung to ramp up panel production at scale.

Apple’s titanium iPhone experiment might not be over just yet

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A photo of the iPhone used in a story about future iPhone Pro models getting titanium chassis.
Apple’s next-generation titanium alloy could improve both durability and cooling.
Photo: D. Griffin Jones/Cult of Mac

Apple might be having second thoughts about aluminum on the iPhone. A few months after switching the iPhone 17 Pro away from titanium, the company is now reportedly experimenting with an improved titanium alloy that could fix a huge problem with the metal.

If Apple finds a way to make it practical, we could see titanium return to a future iPhone Pro. But the problem is that titanium isn’t as good as aluminum at transferring heat. Aluminum’s better thermal properties are likely why Apple moved away from titanium in the first place. Also, aluminum is cheaper and easier to recycle.

Apple Watch Ultra 4 might add better hypertension alerts

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A photo of the Apple Watch Ultra 3 used in a story about blood presure notification feature coming to a future version of the watch.
The Apple Watch Ultra 4 may take cardiovascular tracking a step further.
Photo: Apple

Apple is reportedly developing an advanced high blood pressure notification feature for the Apple Watch. And the Apple Watch Ultra 4 might be the first to get the improved hypertension monitoring feature.

If true, it could turn the upcoming smartwatch into a serious cardiovascular health tool. Combined with a much-rumored hardware refresh, the Apple Watch Ultra 4 may be hard to resist for both new and existing users.

Apple might make Genmoji impossible to ignore in iOS 27

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A photo of Apple's Genmoji used to illustrate a story about upgrades reportedly coming to the Apple Intelligence feature.
Apple might soon bring AI-generated emoji suggestions directly to your iPhone's keyboard.
Photo: Apple

Apple might be planning to make Genmoji much more useful in iOS 27. The feature, which currently lets users create custom emoji, could soon suggest AI-generated emoji based on your personal photo library and the phrases you type most often.

That would solve one of the biggest problems with Genmoji: Most iPhone users forget it exists. Despite being genuinely fun and useful, Genmoji remains one of the most overlooked Apple Intelligence features.

But Apple might change that with iOS 27.

How iOS 27 could use AI to improve your writing

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iOS 27 could turn your iPhone into an AI writing assistant
The iPhone's AI-enabled Writing Tools could get an upgrade in iOS 27.
Image: Cult of Mac

iOS 27 will offer additional AI-powered grammar assistance, according to an unconfirmed report Monday. This will go beyond the writing tools already available through Apple Intelligence and will work in macOS and iPadOS, too.

In addition, Apple will also use AI to generate wallpapers for their devices and also make shortcuts easier to create in the Shortcuts app.

Major makeover coming to iPhone Camera app [Cult of Mac podcast No. 20]

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Photo of a person using the iPhone Camera app, plus the words,
Stay focused! Big changes are reportedly coming to the Camera app in iOS 27.
Image: Joey Huang/Unsplash License/Modified by Cult of Mac

This week on the Cult of Mac podcast: A fresh iOS 27 rumor says the iPhone’s Camera app will get a serious upgrade. And it sounds like the best of both worlds — heavy customization if you want it, status quo if you don’t.

Also on the Cult of Mac podcast:

  • We also discuss the big changes coming to Siri in the near future (and why it’s a make-or-break moment for Apple AI).
  • Griffin walks Leander through a radical makeover of his iPhone‘s Home Screen.
  • Apple Watch Series 12 might be the upgrade you’ve been waiting for. And the lack of a rumored feature might be a big positive
  • Finally, Griffin reviews a very peculiar piece of exercise equipment.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version embedded below.

Apple’s AI-powered Siri might forget your chats by design

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Apple security
Will new Siri put privacy over convenience?
Photo: Apple

All signs point to Apple reinventing Siri as a conversational AI chatbot in iOS 27, complete with a standalone Siri app. With privacy in mind, the app will reportedly contain an option to automatically delete your Siri chats every 30 days.

This privacy-first approach should give Apple’s AI chatbot an edge over its competitors.

Why we’re still waiting for next-gen HomePod mini and Apple TV 4K

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HomePod mini and Apple TV 4K
Here's why Apple hasn't already launched the HomePod mini 2 and updated Apple TV 4K.
AI image: ChatGPT/Cult of Mac

Rumors point to an updated version of the HomePod mini and a new Apple TV 4K coming this year. What’s holding them up? The same thing that’s been giving Apple problems for years: AI.

Here’s what to expect from these two smart home accessories, and why Apple’s struggles with artificial intelligence have kept them off the market.

Apple plans customizable Camera app and rebuilt Siri in iOS 27

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iOS 27: Customizable camera app and rebuilt Siri
iOS 27 could support an upgraded Camera app with a Siri camera mode plus an overall overhaul of the voice assistant.
Photo: Chat GPT/Cult of Mac

For the upcoming iOS 27 update, Apple will introduce a fully customizable Camera app, a ground-up redesign of Siri and visual changes across a range of built-in apps, according to a new report Tuesday.

Apple will showcase the update and other operating system changes at its Worldwide Developers Conference on June 8. 

Apple Watch Series 12 might make upgrading hard to resist

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Photo of Apple Watch Series 11, used to illustrate a story about Apple Watch Series 12 rumors
Rumors indicate this year's model might look a lot like Apple Watch Series 11, but big changes are coming internally.
Photo: Apple

After years of iterative upgrades, rumors indicate Apple Watch Series 12 might bring real advancements that make the upcoming model hard to ignore. We could see a much faster chip, smarter Apple Intelligence features and maybe even Touch ID.

Here’s what to expect from Apple Watch Series 12, which should arrive this fall alongside the iPhone 18 Pro.

macOS 27 will fix the worst part of Liquid Glass

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macOS 27 needs a touchscreen-enabled redesign
The next big macOS update should make Liquid Glass more usable.
AI image: ChatGPT/Cult of Mac

macOS 27 will reportedly feature a “slight” Liquid Glass redesign to address some of the complaints with macOS Tahoe. Apple will seemingly address the readability and transparency issues that currently plague the Mac operating system.

Bloomberg’s Mark Gurman says the redesign will not be dramatic. If anything, the “goal is more of a cleanup and refinement effort.”

AirPods Ultra could become Apple’s first AI wearables

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AirPods Ultra may be Apple’s most ambitious AI product yet
AirPods Ultra could be an AI-focused device, not just a simple audio player.
AI image: ChatGPT/Cult of Mac

Apple’s next-gen AirPods are reportedly in “late stages of development,” with the addition of cameras being a standout feature of the earbuds. The goal of adding cameras is apparently to make the earbuds, potentially called “AirPods Ultra,” into AI-friendly devices that are aware of the user’s surroundings.

They could become the first of a new class of wearables from Apple designed for the AI era.

How Apple solved the MacBook Neo shortage

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MacBook Neo demand just won't slow down
Apple will supposedly make twice as many MacBook Neos than it had earlier planned.
Photo: Apple

Apple reportedly will produce twice as many MacBook Neos as it originally planned. That will require producing more A18 Pro chips, which might force Apple to raise the price of the popular laptops.

Demand for the company’s first entry-level notebook exceeds supply because it also exceeds Apple’s prelaunch estimate of how popular the MacBook Neo would be.

How Apple will win the AI war

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Apple AI strategy: Don't beat 'em, join 'em
It doesn't matter who wins the the AI battle if Apple allies with all of them.
AI image: ChatGPT/Cult of Mac

Apple will let iPhone and Mac users choose between multiple AI models for different tasks, according to a report published Tuesday. The strategy would allow users to select whichever third-party AI system they prefer to generate and edit text and images for them.

It’s a brilliant solution to the ongoing battle between companies to develop the best AI models. It won’t matter whether OpenAI, Google, Perplexity, etc., wins that fight — because Apple also wins.

Apple looks beyond TSMC to make iPhone and Mac chips

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Pink iPhone 17e with the pink MacBook Neo sitting on a gray carpet
Intel-inside Macs and iPhone could make a comeback!?!
Photo: D. Griffin Jones/Cult of Mac

Apple is considering using Intel and Samsung foundries to fabricate chips for its devices. The company seemingly held early talks with Intel about using its foundry services.

TSMC currently makes all of Apple’s chips on its cutting-edge nodes.

Apple could remove a key iPhone Wallet app limitation with iOS 27

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Create your own passes in Apple Wallet with iOS 27
Soon it might not matter than your gym doesn't have an app that supports Apple Wallet.
AI image: Gemini/Cult of Mac

iOS 27 will bring a long-requested upgrade to the iPhone Apple Wallet application: the ability for users to create their own passes directly within the app, according to report published Monday. 

If true, this would significantly expand how iPhone owners manage everyday cards and tickets with the app.

What’s the future for the Vision Pro? [Cult of Mac podcast No. 18]

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Product shot of a woman wearing an Apple Vision Pro headset, with the words
Apparently it's time to ponder the future of Apple's pricey headset.
Image: Cult of Mac

This week on the Cult of Mac podcast: A slightly suspect rumor indicates Apple pulled the plug completely on the Vision Pro headset. Can that really be true? What does the future hold for the Vision Pro, visionOS and Apple’s rumored smart glasses?

Also on the Cult of Mac podcast:

  • The latest rumor about the 20th anniversary iPhone leaves Leander sputtering. But actually, it looks pretty cool.
  • Apple reportedly plans to inject tons of AI into the iPhone’s camera in iOS 27. We could see interesting photo-editing tools as well as Visual Intelligence baked right into the Camera app.
  • And finally, Griffin gives us his first impressions of adjustable dumbbells from Feierdun. Nobody could see this coming!

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Apple may have pulled the plug on Vision Pro

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Apple might not see a future for the Vision Pro
Buh-bye, Vision Pro?
AI image: ChatGPT/Cult of mac

Apple reportedly stopped all work on future versions of the Vision Pro. The AR headset has struggled to go mainstream and may now have been dropped — possibly at the insistence of Apple’s incoming CEO, John Ternus.

Instead, the company is allegedly changing its focus to smart glasses that offer fewer features but are lighter and more affordable.

Apple bets on AI to reinvent iPhone photo editing in iOS 27

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iOS 27 could add AI features to expand and enhance images
iOS 27 could use AI to make your photographs look better after you take them.
Photo: Anastasiya Badun/Pexels

Apple is reportedly prepping a significant upgrade to the photo-editing capabilities of the iPhone, iPad and Mac. The company will turn to artificial intelligence to let users enhance their images, including using generative AI to extend images beyond their current borders, according to information leaking out of Cupertino on Tuesday.

The news should raise the excitement level for iOS 27, macOS 27 and iPadOS 27, which should arrive this fall.

20th anniversary iPhone could say goodbye to bezels

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20th anniversary iPhone concept
This might be your first glimpse of the 20th anniversary iPhone.
Image: Ice Universe

Apple could be preparing one of the most dramatic iPhone redesigns in its history, with a 20th anniversary model that appears to eliminate screen bezels entirely.

It seems Apple users won’t need to go with the upcoming folding iPhone to get an iOS handset with an innovative design.

Why all iPhone 18 models will include 12GB of RAM

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iPhone 18 leak suggests bigger RAM for non-Pro buyers
Expect the iPhone 18 to look much like its predecessor, but with internal upgrades.
Photo: Apple

Apple could deliver a significant performance upgrade to the base iPhone 18, with the smartphone potentially receiving a major increase in RAM — up to 12GB — according to a new analyst report.

This comes despite an ongoing RAM shortage that’s driving up prices of rival devices. But keeping up with AI probably doesn’t give Apple much choice.

Tim Cook, John Ternus and the best Apple transition ever [Cult of Mac podcast No. 17]

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An AI-generated image of Steve Jobs, Tim Cook and John Ternus, with the Apple logo in the background and the words,
With Tim Cook stepping down as Apple CEO, we look to the past as well as the future.
AI image: Apple/ChatGPT/Cult of Mac

This week on the Cult of Mac podcast: Holy mackerel, Tim Cook really is stepping down from his CEO role at Apple! And it’s happening sooner than most of us thought. His replacement, John Ternus, sounds like a solid pick — a hardware guy with a long history in Cupertino.

Cook himself says he wants the four-month transition to be “a textbook succession plan, the best in the world.” So the big question is, what will this transition look like for Apple? We’ve got some thoughts. (Lots of ’em, actually.)

Also on the Cult of Mac podcast:

  • Is Tim Cook the best Apple CEO ever? Well, no, that would be Steve Jobs. Still, Cook’s time at the top has clearly been exceptional.
  • Word on the street is that John Ternus might be a bit more Jobsian when it comes to his decision-making. And he’s already promising that Apple will “change the world once again” with its upcoming products.
  • New rumors give us something else to ponder: the buzzy color of the iPhone 18 Pro and a key feature coming to the first folding iPhone that we feared we weren’t getting.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Apple gears up for major iPhone camera transformation

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Big camera overhaul coming to future iPhones.
Big camera overhaul coming to future iPhones.
AI image: ChatGPT

Apple reportedly plans to make major upgrades to the iPhone’s cameras in the coming years, starting with the introduction of a variable aperture lens on the iPhone 18 Pro this fall.

But that’s just the start. The company eventually plans to utilize a bigger 200MP sensor on its primary camera, with a periscope telephoto lens for better image quality.