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Apple rumors

Get the latest rumors and leaks about upcoming Apple products and behind-the-scenes developments. Cult of Mac staffers carefully evaluate Apple rumors in an attempt to discern what you can believe and what you shouldn’t.

Why is Apple so secretive?

Apple is a famously secretive company. Cupertino almost never talks about unreleased products or products in development. In fact, the company goes to extreme measures to maintain secrecy. And it pays off, not least in splashy product launch events with a surprise final reveal. In Steve Jobs’ famous words: “One more thing…”

Apple maintains its secrecy primarily to protect its product innovations, maintain a competitive advantage, create anticipation for product launches, and manage internal workflows efficiently.

Apple secrecy: Goals achieved

Apple’s culture of secrecy serves multiple strategic purposes:

Preventing leaks and protecting innovation: Apple’s secrecy helps keep new products and technologies hidden from competitors and the public until official launch. That can prevent rivals from copying or countering Apple’s innovations prematurely. Secrecy also avoids giving critics a chance to judge products before Apple deems them fully ready, which could harm sales or brand excitement.

Maintaining customer excitement and sales: By not revealing products early, Apple preserves customer anticipation and prevents potential buyers from delaying purchases of current models in anticipation of newer ones. For example, rumors about upcoming iPhones historically hurt sales of existing models. Secrecy helps Apple avoid this problem.

Ensuring smooth internal operations: Internally, secrecy helps Apple run more smoothly by limiting information flow to only those who need to know. This prevents distractions, reduces the risk of projects being prematurely killed or altered, and keeps teams focused on their specific tasks without unnecessary interference.

Creating a controlled power structure: Apple’s strict secrecy creates an internal hierarchy where access to information reflects one’s role and influence, reinforcing organizational control and discipline. Employees sign nondisclosure agreements, aka NDAs, and are often restricted from discussing their work even with colleagues outside their project teams, fostering a culture of compartmentalization.

Security measures to minimize information leaks: Apple employs extreme physical and procedural security measures, such as locked rooms, chained devices, frosted windows and strict badge access, to prevent leaks. Employees may be forbidden from discussing their work with family or friends. Violations can lead to termination or legal action.

Cultural legacy from Steve Jobs: Apple co-founder Steve Jobs worked to instill this culture of secrecy at the company. He believed in controlling information tightly to maintain the company’s mystique and competitive edge. The practice continues under the leadership of CEO Tim Cook as a core part of Apple’s identity and operational strategy.

Apple’s secrecy is a deliberate, multifaceted strategy designed to protect its innovations, maintain market excitement, control internal workflows, and uphold a disciplined organizational culture. Over the years, this approach proved critical to Apple’s success. It remains a defining characteristic of the company.

Reporting on Apple rumors

Despite the secrecy, lots of information leaks out, especially from Apple’s sprawling supply chain.

Leaks about new hardware, especially hardware currently in production, happen fairly often. We know a lot about the upcoming iPhone lineup, due in the fall, for example.

Leaks about software prove less common. That’s because software is generally developed at Apple’s Cupertino HQ, where secrecy is baked deep into the foundations of Apple Park.

Get the latest Apple rumors:

Read Cult of Mac’s latest posts on Apple rumors:

Why all iPhone 18 models will include 12GB of RAM

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iPhone 18 leak suggests bigger RAM for non-Pro buyers
Expect the iPhone 18 to look much like its predecessor, but with internal upgrades.
Photo: Apple

An analyst reports that Apple could deliver a significant performance upgrade to the base iPhone 18, with the smartphone potentially receiving a major increase in RAM — up to 12GB.

This comes despite an ongoing RAM shortage that’s driving up prices of rival devices. But keeping up with AI probably doesn’t give Apple much choice.

Tim Cook, John Ternus and the best Apple transition ever [Cult of Mac podcast No. 17]

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An AI-generated image of Steve Jobs, Tim Cook and John Ternus, with the Apple logo in the background and the words,
With Tim Cook stepping down as Apple CEO, we look to the past as well as the future.
AI image: Apple/ChatGPT/Cult of Mac

This week on the Cult of Mac podcast: Holy mackerel, Tim Cook really is stepping down from his CEO role at Apple! And it’s happening sooner than most of us thought. His replacement, John Ternus, sounds like a solid pick — a hardware guy with a long history in Cupertino.

Cook himself says he wants the four-month transition to be “a textbook succession plan, the best in the world.” So the big question is, what will this transition look like for Apple? We’ve got some thoughts. (Lots of ’em, actually.)

Also on the Cult of Mac podcast:

  • Is Tim Cook the best Apple CEO ever? Well, no, that would be Steve Jobs. Still, Cook’s time at the top has clearly been exceptional.
  • Word on the street is that John Ternus might be a bit more Jobsian when it comes to his decision-making. And he’s already promising that Apple will “change the world once again” with its upcoming products.
  • New rumors give us something else to ponder: the buzzy color of the iPhone 18 Pro and a key feature coming to the first folding iPhone that we feared we weren’t getting.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Apple gears up for major iPhone camera transformation

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Big camera overhaul coming to future iPhones.
Big camera overhaul coming to future iPhones.
AI image: ChatGPT

Apple reportedly plans to make major upgrades to the iPhone’s cameras in the coming years, starting with the introduction of a variable aperture lens on the iPhone 18 Pro this fall.

But that’s just the start. The company eventually plans to utilize a bigger 200MP sensor on its primary camera, with a periscope telephoto lens for better image quality.

Today in Apple history: Rumors fly that Canon might buy Apple

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Image of the old Apple Inc. rainbow logo atop American cash money.
Apple was up for sale in the 1990s.
Photo: Ste Smith/Cult of Mac

April 21: Today in Apple history: Rumors fly that Canon might buy Apple April 21, 1995: Rumors swirl that Japanese camera company Canon might take over Apple in either a partial or complete acquisition.

Speculation grows about a possible deal after Apple reveals its latest earnings, which show big improvement but still fall far short of Wall Street’s expectations.

Apple might skimp on iPhone 18 features to cut costs

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Apple might skimp on iPhone 18 features
iPhone 18, unlike iPhone 17 (pictured), might hue closer in specs to the budget model, iPhone 18e.
Photo: Apple

If you were looking forward to iPhone 18 as a meaningful upgrade of last year’s model, new rumors out of China might give you pause. Apple reportedly plans to cut costs on the standard iPhone 18 by paring back several of its manufacturing processes.

That would bring the iPhone 18 significantly closer in specs to the budget-oriented iPhone 18e, according to a prominent Weibo leaker.

Folding iPhone could include feature many assumed was off the table

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The folding iPhone Ultra could include a feature many though it would lack
The folding iPhone Ultra could include a feature many though it would lack.
AI image: Gemini/Cult of Mac

Potential folding iPhone buyers can breathe a sigh of relief. New images of cases for the device — supposedly dubbed the iPhone Ultra — show it including MagSafe. Previously, we saw no sign of this feature in leaks about the much-anticipated handset.

This could have been a deal-breaker for some buyers.

iOS 27 will finally fix a frustrating iPhone Home Screen problem

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AI-generated image of an iPhone with an iOS Home Screen with undo/redo buttons
Undo and redo buttons could simplify iPhone Home Screen edits.
AI image: ChatGPT/Cult of Mac

Apple will bring a minor but important upgrade to the iPhone’s Home Screen customization experience in iOS 27. It will reportedly allow you to “undo” and “redo” changes to your Home Screen.

This small tweak should make rearranging apps and widgets far less frustrating, especially when you accidentally move or delete something.

Your wait for M5 Ultra Mac Studio just got longer

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M5 Max-Ultra Mac Studio launch
The next-gen Mac Studio reportedly won’t ship until this fall.
Image: Apple/Cult of Mac

The wait for Apple’s much-anticipated M5 refresh of the Mac Studio just got longer. The company will reportedly delay the launch of the next big MacBook Pro refresh to 2027 as well.

The ongoing DRAM and NAND flash shortages are to blame for the delay, according to Bloomberg’s Mark Gurman.

Apple’s smart glasses come into focus [Cult of Mac podcast No. 16]

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Drawing of a person wearing Apple smart glasses
The latest rumor gives us a better idea what to expect from Apple's smart glasses.
Illustration: Midjourney/Cult of Mac

This week on the Cult of Mac podcast: New details emerge about Apple’s smart glasses, including possible shapes, sizes and colors.

Now for the important question: Will we — or anybody else — actually want to wear a pair?

Also on the Cult of Mac podcast:

  • Apple reportedly plans a last-ditch effort to get its Siri team up to speed on AI-powered coding. Meanwhile, Siri’s worse than ever! Will Apple make the WWDC26 deadline for the Siri upgrade?
  • The tech behind the first folding iPhone’s (supposedly) crease-free screen sounds insane.
  • A MacBook Pro setup puts the weirdest hinged screens we’ve ever seen front and center.
  • And finally, Griffin shows us how to walk back one of macOS Tahoe’s most divisive design decisions.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Why Apple is sending Siri developers to AI coding bootcamp

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Photo of two people coding on a laptop, used to illustrate a story about Apple employees learning AI coding skills to finish Siri
Apple will retrain existing employees with AI coding skills.
Photo: Mizuno K/Pexels

Apple will reportedly send a sizable share of its Siri development team to an intensive, multi-week bootcamp to improve their AI coding skills. To be clear, the employees won’t be learning how to make an AI, but how to use AI to develop.

It’s part of a push to finally complete the revamp of Apple’s voice assistant that the company promised years ago.

iPad Air’s OLED display won’t match iPad Pro’s

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M4 iPad Air review
Apple will source OLED iPad Air's display from Samsung.
Photo: David Snow/Cult of Mac

Samsung Display will reportedly start mass production of OLED panels for the next iPad Air in January 2027. 

Unlike the iPad Pro, Apple will use a standard OLED panel in the iPad Air to keep costs down.

Apple seems confident that folding iPhone will be a hit

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Apple increased its bet on folding iPhone success
Apple is allegedly upbeat about demand for the iPhone Ultra, its first foldable.
AI image: ChatGPT/Cult of Mac

Apple is reportedly ramping up its supply of a critical component for the foldable iPhone, even as the broader market for foldable smartphones shows signs of slowing.

According to a supply chain report published Tuesday, the company increased its orders of foldable display panels by roughly 20%, a move that signals growing confidence in the long-rumored device.

Apple smart glasses could stand out in more ways than one

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Apple smart glasses could come in multiple designs.
Apple smart glasses may come in multiple designs.
AI image: ChatGPT

Apple’s sleek, simple smart glasses without a display, internally dubbed “N50”, reportedly will launch in 2027. The company is testing four designs for the wearable, in multiple finishes.

The smart glasses supposedly will integrate tightly with the iPhone and Siri to offer an experience like no other.

Apple’s folding iPhone might ditch expected branding

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AI-generated image of a folding iPhone concept. The rumored device might be called the
Not the iPhone Fold at all. You could be looking at the iPhone Ultra.
AI image: ChatGPT/Cult of Mac

Surprise! Apple might not release an iPhone Fold this fall.

Wait, it’s a joke. Sort of. It’s still virtually certain that Apple will introduce a folding handset in a few months. However, it reportedly won’t be named what everyone expects. A reliable source says the real name is (drum roll) … iPhone Ultra.

Folding iPhone might face delays due to engineering challenges [Updated]

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Will Apple delay the iPhone Fold's launch?
Will Apple delay the iPhone Fold's launch?
AI image: ChatGPT

Apple has reportedly run into complex engineering problems as it races to complete work on the first folding iPhone. The complications could derail the company’s mass production plans and, eventually, the device’s shipment schedule.

While Apple often runs into early manufacturing hurdles, it usually resolves them in time for planned releases. With its first foldable, things might not be so straightforward, according to a Monday report from Nikkei Asia.

However, Bloomberg pushed back Tuesday on the notion that the folding iPhone won’t launch on time.

“Apple’s foldable iPhone is — as of now — on track for a September debut with the iPhone 18 Pro,” wrote Bloomberg’s Mark Gurman on X. “While supply could be limited initially, it’s also on track to go on sale at the same time — or soon after — the Pro models. Nikkei report is off base.”

First look: iPhone 18 Pro and iPhone Fold ‘dummy’ units appear in new leak

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iPhone 18 Pro and folding iPhone design teased in newly leaked 'dummy' units
The iPhone 18 Pro and folding iPhone should look much like this.
Photo: Sonny Dickson

“Dummy” units of all three smartphones that Apple is expected to launch this fall appeared in images posted Tuesday by some noted leakers. The pictures show the first folding iPhone, as well as the iPhone 18 Pro and iPhone 18 Pro Max, all in a strange magenta color.

The basic iPhone 18 doesn’t appear in the pictures. And there’s a good reason for that: It’s reportedly not coming this fall.

Apple’s folding iPhone redesign looks stunning in new images

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Latest folding iPhone images look amazing.
The next iPhone might really nail the design of a foldable.
Image: Majin Bu

A new set of leaked images purporting to show Apple’s long-rumored folding iPhone surfaced online Sunday, offering what a tipster claims is a closer look at the device’s final design.

The camera hump has supposedly shrunk considerably. Take a look:

Mac mini and Mac Studio face long shipping delays

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2025 Mac Studio
M5 refresh around the corner?
Photo: Ed Hardy/Cult of Mac

Getting your hands on a Mac mini or Mac Studio might be harder than expected. Delivery times for even the basic configurations now stretch to four weeks, with high-end models showing lead times of up to five months.

Apple either appears to be struggling to meet demand or gearing up for an imminent M5 refresh.

Apple’s Siri overhaul targets more natural, multistep queries

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Apple Siri logo under construction
Apple is hard at work creating the new Siri.
AI image: Apple/ChatGPT/Cult of Mac

Apple is working to upgrade Siri so the voice assistant can handle multiple requests at once, according to an unconfirmed report from Bloomberg. The feature would let users combine several commands into a single query instead of issuing them one at a time.

It’s apparently part of a much larger project to inject some real intelligence into Siri. Artificial intelligence.

Apple has serious plans for Siri! [Cult of Mac podcast No. 13]

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Image of an iPhone with Siri on it, plus the words
Will Apple finally deliver the smarter Siri we've been waiting for?
Image: Cult of Mac

This week on the Cult of Mac podcast: New details emerge about a major upgrade that would transform Siri from a laughingstock to a legitimate AI assistant.

Unfortunately, these plans sound mighty familiar. Still, we’re guardedly optimistic that Apple can pull it off this time.

Also on the Cult of Mac podcast:

  • Now we know when WWDC26 will happen — and it’s time to get excited. This is when we should get our first glimpse of the new, AI-powered Siri.
  • Some of us are clearly not excited about Apple adding advertisements to the Maps app in the near future.
  • And finally, Griffin runs us through all the exciting new features in iOS 26.4.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Apple’s rumored 200MP move would bring iPhone camera in line with competitors

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Close-up photo of the cosmic orange iPhone 17 Pro, focusing on the cameras in the
Time for an iPhone with a 200MP primary camera.
Photo: Lewis Wallace/Cult of Mac

Samsung has been using a 200MP primary camera on its flagship Galaxy phones for a while now. Apple may supposedly join the list in 2027, as it is reportedly evaluating such a sensor for future use. 

Several upcoming flagship Android phones from Chinese brands due to launch this year will adopt a 200MP primary camera.

What the new, AI-powered Siri will look like (and do) in iOS 27

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iPhone screenshot showing Siri in iOS 18, used to illustrate a story on AI upgrades coming to Siri in iOS 27
A major upgrade will make Siri the gateway to AI on Apple devices.
Image: Cult of Mac

Apple plans a top-to-bottom revamp of Siri in iOS 27 that turns the beleaguered voice assistant into an AI chatbot at the heart of iPhones, Macs and iPads, according to a new report.

Apple might even launch a standalone Siri app that, like competing apps from ChatGPT and Google Gemini, serves as a central hub for all the user’s interactions with the AI assistant.

Liquid Glass is here to stay

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Liquid Glass will apparently still be a major part of iOS 27.
Don't expect Apple to remove Liquid Glass from iOS 27.
Image: Apple

There’s bad news for anyone who harbors hope that Apple will realize that Liquid Glass was a huge mistake and remove it from iOS 27. The glossy, transparent design enjoys broad support inside Apple, according to a report published Sunday. And users like it, too.

That said, the company continues to add tweaks to Liquid Glass that let users tone down the controversial look. Plus, a possible new setting might let users control exactly how transparent the UI gets.

iPhone 18 Pro may skip a price hike — and that’s a bigger deal than you think

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iPhone 18 Pro may not get a price hike.
Same $1099 starting price?
AI image: ChatGPT

Despite the severe DRAM and NAND shortages, Apple will supposedly keep the upcoming iPhone 18 Pro’s price unchanged. The company wants to use current chaos to its advantage and increase its market share.

The memory shortages have already forced several smartphone and PC makers to raise prices.

Folding iPhone may take a major step toward iPad-style productivity

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Folding iPhone multitasking: Planning dinner
Making dinner plans could get easier with the folding iPhone's split-screen multitasking, as shown in this concept image.
AI image: ChatGPT/Sonny Dickson/Cult of Mac

The folding iPhone will require iOS 27 to be enhanced with support for running two applications side-by-side on its large, foldable display, according to a reliable source.

Split-screen multitasking is a feature borrowed from iPadOS, but Apple’s upcoming premium handset will be an iPhone and therefore run iOS — just a modified version.