App Store

December 31, 2012: App piracy hub Hackulous shuts down, bringing an end to two of its most popular pieces of software, Installous and AppSync.

Before the shutdown, iPhone jailbreak tool Installous allowed users to install “cracked” or pirated apps on their iOS devices, thereby avoiding paying Apple and developers. AppSync let users sync their cracked apps with iTunes.

The shuttering of Hackulous is a clear sign that the iPhone jailbreaking era is coming to an end — and that the App Store’s revolutionary business model is sound.

Apple’s App Store will introduce additional ad placements in search results beginning in 2026, Apple said Wednesday. The move represents a significant shift in how users will encounter sponsored content while browsing for new applications. And the iPhone giant took pains to explain why it’s making the move. 

Apple rolled out updated App Review Guidelines Thursday that require developers to explicitly disclose when they’re sharing your personal information with third-party artificial intelligence services — and get your permission first.

The iPhone App Store is now accessible on a Mac. And iPad users can research what macOS applications are available. Anyone can see what Apple Watch apps are available. All of these are possible now that Apple finally put the App Store on the web Monday.

It’s long overdue, and still missing a feature many users would like.

Apple is making two developer-focused changes to the App Store. Developers can now upload additional documentation and assets while their app is under review.

Secondly, developers can create up to 70 custom pages — double the previous limit.

October 22, 2008: During a conference call, Apple CEO Steve Jobs reveals that a user downloaded the 200 millionth app from the App Store that very day.

The news comes less than five months after the launch of the App Store, and only a month after Apple surpassed 100 million app downloads.

August 30, 2010: Just two years after opening its virtual doors, the iOS App Store passes a key milestone: one-quarter of a million apps for sale.

It’s a massive demonstration of success for a service Apple CEO Steve Jobs didn’t even initially want to offer.

August 10, 2008: The developer of I Am Rich, a pointless iPhone app that sold for a whopping $999.99, defends his notorious creation as “art.”

After Apple removed I Am Rich from the App Store in the wake of controversy over the app’s outrageous price and total lack of usefulness, its creator, German developer Armin Heinrich, says he made it as a sort of joke.

Apple users in the UK could see significant changes to how they download apps, browse the web and make payments on their devices following new regulatory proposals announced Wednesday by Britain’s competition watchdog.

The Competition and Markets Authority (CMA) proposed designating both Apple and Google with “strategic market status” under new digital competition laws. That gives regulators unprecedented power to force changes to how the tech giants operate their mobile platforms.

“The targeted and proportionate actions we have set out today would enable UK app developers to remain at the forefront of global innovation while ensuring UK consumers receive a world-class experience,” CMA head Sarah Cardell said.

Apple appears set to dodge potentially devastating daily fines from European Union regulators, according to a new report Tuesday. Sources indicate the company’s revised App Store policies will likely receive approval in the coming weeks.

July 20, 2007: Just a month after the original iPhone goes on sale, the first third-party app gets compiled and launched for the new platform. The Hello World app serves more as a proof of concept than a serious tool. However, it clearly demonstrates that third-party apps will become a cornerstone of the new iPhone economy.

It’s a shame Apple doesn’t get the memo.

July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with the addition of GPS, faster 3G data and a higher-quality build. The iPhone 3G launch also brings a new mobile operating system packed with features.

Apple’s second smartphone runs iPhone OS 2, which introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.

July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers. Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.

One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!

July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.

This represents a major milestone for Apple. The App Store offers more than 425,000 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal.

Apple acquired the brilliant image-editing app Pixelmator in November 2024. And now, eight months later, it’s updating the app with Apple Intelligence support.

For now, AI integration remains exclusive to Pixelmator Pro on Mac.

To avoid further penalties under the European Union’s Digital Markets Act, Apple has announced sweeping changes to its App Store guidelines for the EU.

However, it’s not happy with the EU’s additional demands and plans to appeal against this.

June 26, 2008: A year after the first iPhone was released, Apple sends an email to developers calling for smartphone software to be distributed in the forthcoming App Store.

Coders around the world greet the news with excitement. They hurry to submit their iPhone apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.

Apple’s global App Store ecosystem facilitated an impressive $1.3 trillion in developer billings and sales throughout 2024, marking a milestone for the platform, the iPhone giant said Thursday.

“It’s incredible to see so many developers design great apps, build successful businesses and reach Apple users around the world,” said Apple CEO Tim Cook. “This report is a testament to the many ways developers are enriching people’s lives with app and game experiences, while creating opportunity and driving new innovations.”

A U.S. appeals court on Wednesday shot down Apple’s request to put a hold on a recent judge’s order that opens the App Store to more financial competition.

Apple already made the changes after being ordered to by the federal judge in April, but asked that they be put on hold during the appeal process. A federal appeals court denied the request.

Apple’s App Store ecosystem reached a milestone in 2024, facilitating $406 billion in developer billings and sales in the United States alone, according to a new study Apple commissioned. And over the past 5 years, App Store sales growth means U.S. developers’ earnings more than doubled, the iPhone giant said.

“For more than 15 years, the App Store has created incredible opportunity for app developers, entrepreneurs and businesses of all sizes,” Apple CEO Tim Cook said in a press release Thursday. “That includes the many U.S. developers who are innovating, building their businesses and finding exceptional success on the App Store.

“We’ll continue to invest in powerful tools, technology, and resources to help developers in the U.S. and around the world take their apps to new heights and create transformative experiences for users,” he added.

Apple revealed its App Store prevented more than $2 billion in fraudulent transactions in 2024 alone, contributing to over $9 billion in blocked fraudulent activity across the past five years. But as the App Store blocks fraud, the figures highlight the tech giant’s ongoing battle against increasingly sophisticated bad actors attempting to exploit users and developers on its platform.

The massive fraud prevention effort protects the App Store’s 813 million weekly visitors across 175 regions worldwide. Since its 2008 launch, Apple’s marketplace has grown into one of the world’s most trusted digital storefronts, Apple said. But maintaining that reputation requires constant vigilance against evolving threats ranging from data theft apps to payment scams.

By E.U. law, Apple must let iPhone applications include payment systems other than Apple’s own. But in a move that seems calculated to convince customers and developers to avoid these alternatives, there’s now a “scare screen” on applications that do not offer Apple’s payment system in the European Union version of the App Store.

Epic Games recently promised to resubmit the hugely popular game Fortnite to the U.S. App Store, and it carried through with the promise Friday. It’s now up to Apple whether the application will be approved.

The move came after a U.S. judge blasted Apple for willfully violating the court’s 2021 order, and ordered Apple to comply with earlier App Store changes effective immediately. These are changes that Epic fought for, and relate to Apple policies that got Fortnite banned in the first place.

Apple banned Epic Games’ developer account in 2020. Yet, the latter’s CEO, Tim Sweeney, confirmed last week that Fortnite will return to the U.S. App Store after a judge blasted Apple for not complying with the court’s order.

Wondering how? Sweeney revealed the secret, saying Epic Games will use their EU account.

Apple changed its App Store rules late Thursday to allow third-party iPhone application developers to steer customers toward their own websites to make purchases. The move comes after a years-long delay in complying with a court order.

The alteration in the rules should result in many iPhone apps allowing customers to pay for services and subscriptions without giving Apple a cut. Streaming music service Spotify became one of the first to take advantage of this major change to the App Store. The modification gives customers more buying options, and the hope is that this will save them money.