November 1, 2007: Six months after Steve Jobs showed it off, the original iPhone becomes Time magazine’s “invention of the year.”
The iPhone stands out from the rest of 2007’s gadget pack, which includes the Nikon Coolpix S51c digital camera, the Netgear SPH200W Wi-Fi Phone and the Samsung P2 music player. Remember those? (Yeah, we thought not.)
Time names iPhone ‘invention of the year’ in 2007
In 2007, the iPhone was easy to dismiss as an expensive, imperfect phone with a frustrating keyboard, no third-party apps and plenty of missing features. But Time magazine saw something bigger: a pocket-size computer that could reinvent how people interact with technology. When the magazine named it the invention of the year, it recognized that Apple hadn’t simply built a better smartphone — it had reimagined what a phone could be.
The touchscreen interface made digital information feel tangible, while the promise of an open software platform hinted at an entire universe of possibilities still to come. Nearly two decades later, that distinction looks prophetic. The iPhone didn’t just change the mobile industry. It turned the smartphone into the center of modern life.
Viewed from today’s vantage point, Time’s cover story offers a fascinating snapshot of a time before the smartphone became ubiquitous. Read it, and you will be transported back to an era when the world was just beginning to adapt to the new iPhone.
Much like the original Macintosh and the first-generation Apple Watch, the first iPhone suffered from a few flaws. People who bought it realized that a large part of its appeal was the promise it offered — and the opportunity to be part of that journey.
Don’t get me wrong: When I, and just about everyone else, first used the original iPhone, it became evident that this was exactly how smartphones should work. Just like the experience of using a graphical interface on a Mac for the first time, the iPhone’s innovative touchscreen interface felt like someone showing you the answer to a brain teaser. Everything became totally obvious once you saw how it was done.
The promise of the first iPhone
Image: Apple
Time’s article reflects this. It starts by listing everything the iPhone lacks before concluding that — yes — it really is that darn good:
“The thing is hard to type on. It’s too slow. It’s too big. It doesn’t have instant messaging. It’s too expensive. (Or, no, wait, it’s too cheap!) It doesn’t support my work e-mail. It’s locked to AT&T. Steve Jobs secretly hates puppies. And — all together now — we’re sick of hearing about it! Yes, there’s been a lot of hype written about the iPhone, and a lot of guff too. So much so that it seems weird to add more, after Danny Fanboy and Bobby McBlogger have had their day. But when that day is over, Apple’s iPhone is still the best thing invented this year.”
What Time got right (and wrong) about the original iPhone
Like reading predictions for a year that’s come and gone, part of the fun of articles like this is that they give us the ability to look back and see what Time got right about the iPhone’s future.
Gushing about Apple’s new Multi-Touch technology, the magazine asks, “Can it be long before we get an iMac Touch? A TouchBook?”
In a 2016 interview with Jony Ive about the MacBook Pro and its (now-discontinued) Touch Bar, Apple’s top designer said the company never seriously thought about incorporating touch interfaces into Macs. Still, it’s hard to say Time was wrong to label “touching … the new seeing” when it comes to interface elements, even if it took Apple nearly two decades to finally bring touch to the Mac with the MacBook Pro with PROLED XDR Display.
And Time definitely nailed it by pointing out that the iPhone isn’t just a phone, but a platform.
In the same way that the Mac GUI took the metaphor of the physical desktop and used it to create a computer environment recognizable to users, the iPhone essentially took a totally new device — a pocket computer that happened to make phone calls — and sold it as a phone (or, possibly, a phone crossed with an iPod).
Time got this spot-on, calling the iPhone “a genuine handheld, walk-around computer, the first device that really deserves the name.”
First true handheld computer earns iPhone title of invention of the year
The story also expresses excitement about the arrival of the App Store. This was totally new territory for most users. Prior to the iPhone, personalizing a phone meant picking a polyphonic ringtone and buying a new case.
“Platforms are for building on,” Time wrote. “Last month, after a lot of throat-clearing, Apple decided to open up the iPhone, so that you — meaning people other than Apple employees — will be able to develop software for it too. Ever notice all that black blank space on the iPhone’s desktop? It’s about to fill up with lots of tiny, pretty, useful icons.”
My final favorite tidbit about the article is the casual mention of Apple’s sales at that point, which Time says add up to “enough … that it’ll be around for a while.” That number? 1.4 million units at press time. Today, when Apple sells millions of units in a new iPhone’s first weekend, it’s a reminder of just how far Apple has come.
Time still loves the iPhone (and other Apple gear)
Image: Time
Time, for the record, didn’t stop by naming the original iPhone the invention of the year in 2007. When the magazine crowned the 50 most influential gadgets of all time in 2016, the iPhone topped the list.
“Smartphones had technically existed for years, but none came together as accessibly and beautifully as the iPhone,” Time wrote in the 2016 roundup. “Apple’s device ushered in a new era of flat, touchscreen phones with buttons that appeared on screen as you needed them, replacing the chunkier phones with slide-out keyboards and static buttons.”
It’s hard to disagree.
The next year, the iPhone X made Time’s list of 2017’s best inventions. Other Apple products earned accolades in 2010 (iPad), 2011 (Siri), 2014 (Apple Watch), 2015 (Apple Pencil and iPad Pro), 2016 (AirPods), 2019 (AirPods Pro), 2023 (Apple Vision Pro and Apple Watch Ultra 2) and 2025 (AirPods Pro 3).
And in 2026, the iPhone Duo — Apple’s first folding phone — topped the list once again, with new Apple CEO John Ternus featured on the magazine’s cover. Time called the Duo “Apple’s most radical design change to the iPhone since its 2007 release.”
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
