Apple rolled out what it calls the biggest update to Analytics tool in the App Store Connect app since the tool launched in 2018, according to a new update Wednesday. It gives app developers a significantly more powerful set of instruments to track how their apps and games perform. And, crucially, how well they can make money, the iPhone giant said.
But not everyone’s thrilled with it so far.
App Store Connect Analytics loads over 100 new metrics and insights
The update, announced on the Apple Developer website, touches nearly every part of the Analytics experience via the App Store Connect app. That ranges from a refreshed interface to deep new data capabilities that previously required developers to rely on third-party tools or manual number-crunching, Apple said. It aims at creating a more self-sufficient platform for developers who want to understand not just how users discover and download their App Store apps — but how those downloads translate into sustainable revenue.
While many developers seemed enthusiastic about the changes, some complained. Some noticed push-notifications-per-sale are still not a feature, for example. Others said the revamped tool is hard to use.
And well-known developer Steve Troughton-Smith noted the redesign feels like it’s optimized for big developers, “completely screwing over developers whose life depends on the 24 hours or last 30 days reports across all their apps. If the ‘Trends’ module is going away in 2027, like it implies, this is a disaster,” he wrote in a post on Mastodon.
“Every app’s sales data would now be buried inside the individual app’s analytics page, rather than somewhere you can see all apps,” he added. “More clarification definitely needed!”
A major leap in monetization data
Great news!
App Store Connect just got its new Analytics update.https://t.co/YsqIPyxW89
— Enid (@ios_dev_alb) March 25, 2026
The redesign’s headline addition is access to more than 100 new metrics. They include monetization and subscription data that lets developers understand how their In-App Purchases and offers perform over time.
For subscription-based apps in particular — which have become the dominant business model on the App Store — this kind of native visibility into revenue data is a substantial upgrade.
Cohort analysis comes to App Store Connect
One of the more sophisticated new capabilities is cohort analysis. Developers can now analyze user behavior based on common attributes such as download date, download source and offer start date. That helps measure how a particular group of users performs over time.
As a practical example, a developer who expanded their app to a new region can monitor how long it takes users in that region to make a purchase compared to users in more established regions. Apple notes that cohort data is aggregated to protect user privacy.
Benchmarks let developers see how they stack up
Apple also introduced peer group benchmarks, giving developers a way to compare their performance against similar apps.
And two new monetization benchmarks — download-to-paid conversion and proceeds per download — incorporate differential privacy techniques. That protects individual developer performance while still providing meaningful and actionable insights.
New reports, filters, and a dedicated guide
Rounding out the update are two new subscription reports that devs can export via the Analytics Reports API for offline analysis and integration into their own own data systems. They also gain the ability to apply up to seven filters to selected metrics at once. That enables deeper drill-downs and more granular insights.
For those who want to get the most out of all these new tools, Apple published a new App Store Analytics Guide inside App Store Connect Help. It’s designed to help developers build a data-driven strategy and understand the App Store tools available to grow their business.
Where to download App Store Connect (for iPhone/iPad): App Store
David Snow, an expert on Apple hardware and software, writes on a variety of technological and cultural topics for Cult of Mac. They include Apple news, technology buying guides, and features about computer setups and Apple TV shows and movies.
With 30 years of experience covering technology and other subjects, he has written and edited for numerous print and online publications, including CMP Media, TechTV.com, CNET, Wired News, Red Herring magazine, Law.com, The National Law Journal and Law Technology News magazine. Among other roles, he served as executive editor of the Law.com network of websites and editorial director, technology, for ALM Media.
Snow graduated with a B.A. from Syracuse University with majors in magazine journalism and psychology. While there, he worked as a reporter for The Daily Orange newspaper and associate editor of Equal Time magazine.
Founder of the blog At the Waterline, he can be reached on X (formerly Twitter) via @atthewaterline and on Mastodon via @dsnow.
